FACEBOOK

Danielle Grim, Hannah McCarty, Shannon McCormick

OVERVIEW

“thefacebook.com” – 2004, Mark Zuckerberg

Winklevosses’ lawsuit Restricted to Harvard students, Ivy League

schools, then most universities nationwide Moved to high school networks, some

employers (Apple & Microsoft) 2006 – everyone over the age of 13 800 million active users

OVERVIEW

#1 visited website worldwide

Free account Access to

networks Control own

privacy settings Communication –

pictures, videos, blog feeds, groups

OTHER FACEBOOK FEATURES

Facebook Chat “Like” button Ticker Facebook Questions Events Places Facebook Mobile

BENEFITS

Enhancing communication Reconnect with old friends/family Networking Promoting events Easier to send media Education and news One-stop shop

BENEFITS, CONT.

Marketing for businesses Brand

image/reputation

Viral effect Pagemodo –

user friendly “Welcome” page tab

EFFECTIVE FACEBOOK CAMPAIGNS

Ford Explorer Reveal new model Giveaway

Bing Farmville currency for “Like” Farmville news

Domino’s Pizza Tab for concerns Offer responses

RISKS

Spam on newsfeeds

The rise of other social networks Twitter, Google+

Reports of a “Facebook Depression” Provides a skewed view of

what is really going on

It has been banned in many countries and workplaces 50% of British employers in

May 2011 banned it from workplace

Children under 13 use it despite the Children’s Online Privacy Protection Act

Harms Communication Skills Students score lower in

school when using Facebook while studying

Decreases need for face-to-face communication

Affects college acceptance and job hiring

PRIVACY CONCERNS

Facial Recognition Software Signing people up for new features without

consent Recently settled lawsuit with the FTC

Facebook had been sharing private information Apps could access all users’ personal data Information from deleted accounts still accessible Company created 2 new corporate privacy officers Must obtain “express consent”

http://www.youtube.com/watch?v=UJqGbA2tLww&feature=related

PRODUCT MANAGEMENT

Facebook Developers

FACEBOOK HELP CENTER

Basics Trouble using Facebook Report Abuse or Policy Violations Ads and Business Solutions Safety Center Community Forum Games and Apps

3 KEYS TO FACEBOOK’S SUCCESS

1.Culture2.Risk Taking3.Employees

http://www.youtube.com/watch?v=sQYJs1rsMuo

Why go to Google+? Facebook does it better Facebook’s integration focus

Skype Twitter Spotify Nike+ GPS Netflix

Ease of use

TIMELINE

New product for Facebook (Facebook Memories)

Currently available for developers only

Planned to go live on September 30 http://www.facebook.com/about/

timeline

WORKS CITED Bullas, Jeff. "The 10 Best Facebook

Campaigns." Jeffbullas.com. 2011. Web. 30 Nov. 2011.

Carlson, Nicholas. "How Facebook Was Founded." Business Insider. 5 Mar. 2010. Web. 30 Nov. 2011.

Greenemeir, Larry. "Social Climber: Google Challenges Facebook for Social Network Supremecy." Scientific American. Web. 30 Nov. 2011.

Gunelius, Susan. "Facebook." About.com. The New York Times Company. Web. 30 Nov. 2011.

Holtz, Shel. “Simplicity and Integration Continue to Drive Facebook’s Success.” Social Media Today. 9 July 2011. Web. 30 Nov. 2011.

"Introducing Timeline | Facebook." Web. 30 Nov. 2011

Kendall, Brent. "Facebook Reaches Privacy Settlement with FTC." The Wall Street Journal. Dow Jones & Company, 29 Nov. 2011. Web. 30 Nov. 2011.

"Life @ Facebook | Facebook." Web. 30 Nov. 2011.

Mui, Chunka. "Facebook's Privacy issues are Even Deeper Then We Know." Forbes. Web. 30 Nov. 2011.

Oberhauser, Ortwin. “The secrets of Facebook.” Ortwin Oberhauser. Web. 30 Nov. 2011.

Puglisi, Megan. "Social Networking Hurst sthe Communication Skills of College Students." thedaonline.com. Web. 30 Nov. 2011.

Trimble, Emily. "5 Incredibly Helpful Aspects of Facebook Insights." PR Daily News. Ragan Communications, Inc., 16 Sept. 2011. Web. 30 Nov. 2011.

Tyrsina, Radu. "Privacy Seems to Remain Facebook's Biggest Problem." TechLeash. Web. 30 Nov. 2011.

Wee, Willis. “Three Keys to Facebook’s Success.” Penn Olson. Web. 30 Nov. 2011.