Facebook and Twitter for Business 201

Photo: Charlottes Photo Gallery on Flickr

Facebook and Twitter 201Using Facebook and Twitter to

Promote Your Business

Lufkin/Angelina County Chamber of CommerceAugust 15, 2013

Get these slides here::http://sarahtpage.com/lufkin-day-1/

Photo: Marciniak on Flickr

DEMYSTIFY

Photo: brandi666 on Flickr

Agenda

Social media reviewSocial media strategySocial – Website IntegrationFacebook 201Twitter 201Live DemosQ&A

Social Media Review

Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Generates leads and sales• Can help reach journalists/media• Empowers fans to be viral ambassadors for

your brand

Source: Social Media for Tourism Pros

Social Media Strategy

Photo: davidkjelkerud

First, Some Questions

1. Can you describe your business/organization?2. What are your goals?

a. Generate salesb. Brand enthusiasm c. Loyalty

3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. Advocacy

Source: Jay Baer (http://convinceandconvert.com)

More Questions

4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?

(Hint: Where is your audience?)7. How will you be human (what is your

“voice”)?8. How will you know when/if you’re successful?

Source: Jay Baer (http://convinceandconvert.com)

Do You Need a Social Media Policy?

• Maybe. Just keep these basics in mind:– Be polite– Be honest– Be open– Be inclusive– Be forthright– Be legal– Be helpful– Don’t try to control the conversation– Accept, respond, and be gracious to negative feedback

Source: The Potluck Guide To Social Media Strategy

Social Media Don’ts

• Don’t be something you’re not

• Don’t experiment with the company logo

• Don’t think you have to be on every social media channel

• Don’t tell, show• Don’t feed Facebook to

Twitter (or vice versa)

• Be authentic

• Try new things with personal accounts first

• Start slow and be selective

• Use images whenever possible

• Know your audience and post accordingly

Remember: Social media

is not an island.

Photo: lisbokt

Website Marketing

Your website should be the hub of your online marketing

Social Media Brings Users To You!

Integrate Social with Web

From this …

Integrate Social with Web

… to this …

Integrate Social with Web

… to this.

Use Calls to Action

Content Really Is King

• Put contact info on EVERY PAGE

• Use easy navigation• Keep content current• Use high-quality

content (including photos and video)

• Add calls to action

Facebook 201

Facebook Stats• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an

average of 13.8 times a day• 751 million users access Facebook from a mobile

device• Average number of connections between local

business pages and users is 2 billion• Average number of weekly local business page

views is 645 million• Average number of weekly comments on local

business pages is 13 million Source: IDC; expandedramblings.com

Manage Page Settings

Grow Your Fanbase

Find Helpful Resources

Admin Panel

Understanding Insights

Understanding Insights

Understanding Insights

Understanding Insights

Facebook Offers

• Affordable and great for brand awareness

• Spent $3.70 and drove over $200 in business

• 102 offers claimed/5 redeemed

• Redemption rate on this offer was low

• Ask your community to share!

Source: Doe’s Eat Place

Facebook Offers

Source: Doe’s Eat Place

Facebook Boosted Posts

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Advertising

Facebook Advertising

Facebook Advertising

Facebook Advertising

Facebook Advertising

FacebookCover Photo as Advertising

Source: Bass Performance Hall

Text can be no more than 20%

FacebookCover Photo as Advertising

Source: Mari Smith

FacebookProfile Photo as Advertising

Source: Kyle Chamber of Commerce

Content Is KingVisual Content Is Ruler of the World

• Videos shared 12x more than links and text posts combined

• Photos are liked 2x more than text updates

• Instagram is the 2nd most popular app (globally) behind Facebook

• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined

Sources: HubSpot; Marketing Land

Visit Fargo-MoorheadVisual Content Integration

Source: Fargo-Moorhead CVB

Visit Fargo-MoorheadVisual Content - Pinterest

Source: Fargo-Moorhead CVB

Visit Fargo-MoorheadVisual Content - YouTube

Source: Fargo-Moorhead CVB

Visit Fargo-MoorheadVisual Content - Instagram

Source: Fargo-Moorhead CVB

Savannah Craft Brew FestivaliPhone Photos

Source: Visit Savannah

Twitter 201

Twitter Stats

• 500 million users• 60% of active users use their mobile phone to

tweet• Average number of followers per Twitter user is

208• Twitter engagement rates for brands are 17%

higher on Saturdays and Sundays

Source: Linchpin SEO; expandedramblings.com

http://business.twitter.com

http://ads.twitter.com

Twitter Targeting

Promoted Tweets

Promotion Budget

Promoted Tweets

Promoted Accounts

Promotion Payment Options

Promotion Analytics

PromotedTweets

Dashboard

FollowerGrowthChart

What Do You Want To Try?

Can I Help?

Call Me!

Photo: .Spartography on Flickr

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512-914-8873

Instagram.com/stpconsulting