Event Roulette: Management Strategies To Transform Your Event From A Big Gamble Into A Big Win

Event Roulette: Management Strategies To Transform Your Event From A Big Gamble Into A BIG WIN

Josh Rhodes – Director of Events@connectjosh

www.connectevents.net

What Is An Event?

Idea > Organization > Property/Experience

1. WHY?

Don’t Apologize For The Why

2. The “What”

Two Types > Castles & Villages

Plan > Sponsors or Participants?

CONCEPT/ “WHY”

Execution/ “WHAT”

Marketing Sponsors

Research Date(s)

Secure Venue > Get Permission

3. “WHO”

Strategic Partners > Parcel Ownership

Sponsors

www.rickandbubba3on3.com

May 5th, 2012Madison Square Mall

www.cfaraceseries.com

Oobe Dri Fit Shirts

Runner Bib

www.cfaraceseries.com

Multi-Tier Marketing Plan

• Mass Media• Ground Campaign• Social Media

Marketing Priorities •Community Centers, Gyms, YMCA, Fitness•Neighborhoods•Restaurants- Fast Food, Coffee Shops, Yogurt Shops,

Smoothie•Grocery Stores•Banks•Schools•Gas Stations•Sports Stores•Drug Stores•Doctors, Dentists, Private Practices

•Hospitals•Apartments•Mall•Other Churches

Red Zone-Blue Zone-Orange Zone-Green Zone-Yellow Zone-

May 7th, 201 Bridge Street Town Centre

Logistics

August 25, 2012 – Athens, GACity Hall at Washington St. & College Ave

Don’t Forget…

“WHY?!”

CONCEPT/ “WHY”

Execution/ “WHAT”

Marketing Sponsors

“WHAT?!”

“WHO?!”

@connectjosh josh@connectevents.net

205-965-0889

Event Roulette: Management Strategies To Transform Your Event From A Big Gamble Into A Big Win

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