Europeana1989 - Karolina Czerwinska

Europeana 1989 – WP1 meeting09. 07. 2013 , PragueKarolina Czerwińska, NInA

Creative idea

•Subtitle: We Made History.

•Stories known from TV or newspapers’ covers of the leaders of Solidarity are crucial for Polish history. But stories of ordinary people who were not involved in politics but contributed to building a new political system of Poland are also extremely important.

June 2013

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03.06. – press conference

04.06. – anniversary of first free election in Poland

08.06 and 09.06. – open collection days in Warsaw

14.06. and 15.06. – open collection days in Poznań

21.06. and 22.06. – open collection days in Gdańsk

Press conference

Launch of social media profiles

Informative and promotional materials:– Digitization Guide– Posters, leaflets, postcards– Video Invitation - Polish project ambassador (Chris

Niedenthal) invites to join the project– Project Ambassadors’ bios

International kick-off– 8th of June 2013, Warsaw– „Round Table” with project ambassadors –

politicians, activists, journalists, artists – politically involved in 1989

– Project Ambassadors represented Lithuania, Latvia, Estonia, Germany, Czech Republic, Hungary and Poland

International kick-off– Panel discussion „Transformation – personal

stories”– World heard stories about ambassadors’ private

memorabila!– Digitization and collecting metadata in front of

cameras time for journalist! Photo opportunity!

Roadshow – communication strategy•Cooperation with partners:

– Warsaw: History Meeting House and Turn off the System (Wyłącz System) Festival

– Poznań: Kornicka Library– Gdańsk: European Solidarity Center

•Accessing partners’ networks:– Newsletters– Facebook profiles– Web pages …

Roadshow – communication strategy•Sending over 500 letters to key opinion leaders and inviting to join the project•Creating over 15 communicates to differenty types of media:

– News– Lifestyle– Culture– Technology, science

Media coverage and results:– 52 radio broadcasts (national and local),– 12 TV broadcasts (national and local),– 10 press articles (national and local),– 109 online articles(national and local).

Estimated results:– Avertising Value Equivalency (press, radio, TV): 375 055 PLN

(93 764 Euro)– Readership (press, online): 1 127 812– Circulation (press): 690 500

NInA in Europeana 1989 project:

•Good opportunity to inform and promote our activities in the field of digitization•Cooperation with media NInA and PR agency work was complementary

Thank you!Karolina Czerwińskakarolina.czerwinska@nina.gov.pl