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Tips for engaging your local market through Facebook. #SmallBiz #SmallBusiness
Citation preview
ENGAGING
YOURlocal marketthrough facebook
IMAGE SOURCEPresented by Heather Walsh The Weisse Group
KNOWyour customer through Facebook Insights
get to
Analyze your posts lsquolocalrsquo view
Analyze your posts lsquoglobalrsquo view
Analyze your posts timing timing timing
Analyze your fans who is engaging
Analyze your fans how are they engaging
they wantwhen they want it
facebook marketing not-so secret 1
whatgive lsquoem
WAITI have to be on Facebook at certain
times and with certain content
nopeSeriously this will rock your world
contentthat engages simple + smart = Save your sanity
create
Schedule your contentwhen your fans are online
CONTENT
SCHEDULE
Put a hashtag
on it
create a branded
hashtag use your city as a hashtag too
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
KNOWyour customer through Facebook Insights
get to
Analyze your posts lsquolocalrsquo view
Analyze your posts lsquoglobalrsquo view
Analyze your posts timing timing timing
Analyze your fans who is engaging
Analyze your fans how are they engaging
they wantwhen they want it
facebook marketing not-so secret 1
whatgive lsquoem
WAITI have to be on Facebook at certain
times and with certain content
nopeSeriously this will rock your world
contentthat engages simple + smart = Save your sanity
create
Schedule your contentwhen your fans are online
CONTENT
SCHEDULE
Put a hashtag
on it
create a branded
hashtag use your city as a hashtag too
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
Analyze your posts lsquolocalrsquo view
Analyze your posts lsquoglobalrsquo view
Analyze your posts timing timing timing
Analyze your fans who is engaging
Analyze your fans how are they engaging
they wantwhen they want it
facebook marketing not-so secret 1
whatgive lsquoem
WAITI have to be on Facebook at certain
times and with certain content
nopeSeriously this will rock your world
contentthat engages simple + smart = Save your sanity
create
Schedule your contentwhen your fans are online
CONTENT
SCHEDULE
Put a hashtag
on it
create a branded
hashtag use your city as a hashtag too
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
Analyze your posts lsquoglobalrsquo view
Analyze your posts timing timing timing
Analyze your fans who is engaging
Analyze your fans how are they engaging
they wantwhen they want it
facebook marketing not-so secret 1
whatgive lsquoem
WAITI have to be on Facebook at certain
times and with certain content
nopeSeriously this will rock your world
contentthat engages simple + smart = Save your sanity
create
Schedule your contentwhen your fans are online
CONTENT
SCHEDULE
Put a hashtag
on it
create a branded
hashtag use your city as a hashtag too
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
Analyze your posts timing timing timing
Analyze your fans who is engaging
Analyze your fans how are they engaging
they wantwhen they want it
facebook marketing not-so secret 1
whatgive lsquoem
WAITI have to be on Facebook at certain
times and with certain content
nopeSeriously this will rock your world
contentthat engages simple + smart = Save your sanity
create
Schedule your contentwhen your fans are online
CONTENT
SCHEDULE
Put a hashtag
on it
create a branded
hashtag use your city as a hashtag too
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
Analyze your fans who is engaging
Analyze your fans how are they engaging
they wantwhen they want it
facebook marketing not-so secret 1
whatgive lsquoem
WAITI have to be on Facebook at certain
times and with certain content
nopeSeriously this will rock your world
contentthat engages simple + smart = Save your sanity
create
Schedule your contentwhen your fans are online
CONTENT
SCHEDULE
Put a hashtag
on it
create a branded
hashtag use your city as a hashtag too
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
Analyze your fans how are they engaging
they wantwhen they want it
facebook marketing not-so secret 1
whatgive lsquoem
WAITI have to be on Facebook at certain
times and with certain content
nopeSeriously this will rock your world
contentthat engages simple + smart = Save your sanity
create
Schedule your contentwhen your fans are online
CONTENT
SCHEDULE
Put a hashtag
on it
create a branded
hashtag use your city as a hashtag too
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
they wantwhen they want it
facebook marketing not-so secret 1
whatgive lsquoem
WAITI have to be on Facebook at certain
times and with certain content
nopeSeriously this will rock your world
contentthat engages simple + smart = Save your sanity
create
Schedule your contentwhen your fans are online
CONTENT
SCHEDULE
Put a hashtag
on it
create a branded
hashtag use your city as a hashtag too
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
WAITI have to be on Facebook at certain
times and with certain content
nopeSeriously this will rock your world
contentthat engages simple + smart = Save your sanity
create
Schedule your contentwhen your fans are online
CONTENT
SCHEDULE
Put a hashtag
on it
create a branded
hashtag use your city as a hashtag too
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
nopeSeriously this will rock your world
contentthat engages simple + smart = Save your sanity
create
Schedule your contentwhen your fans are online
CONTENT
SCHEDULE
Put a hashtag
on it
create a branded
hashtag use your city as a hashtag too
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
contentthat engages simple + smart = Save your sanity
create
Schedule your contentwhen your fans are online
CONTENT
SCHEDULE
Put a hashtag
on it
create a branded
hashtag use your city as a hashtag too
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
Schedule your contentwhen your fans are online
CONTENT
SCHEDULE
Put a hashtag
on it
create a branded
hashtag use your city as a hashtag too
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
Put a hashtag
on it
create a branded
hashtag use your city as a hashtag too
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
ToysYOURCITYHERE
shoplocalcoolstuff
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
facebook offersreward fans with
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
HOW TO CREATE A
FACEBOOK OFFER
source SOCIALLY STACKED
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
Just a FEWFacebook Offer Tips
Trial on a limited size first Test how quickly and effectively your Facebook Offer draws customers to your store The great thing about offers is you can measure the ROI
Make it a GOOD offer Facebook recommends discounts of at least 20 off regular prices and suggests free goods or services if applicable
Keep It Simple Donrsquot be your own obstacle Create clear terms and conditions no significant extras
Donrsquot tell me Show me Hello visual culture Photos of people using the product generally have greater impact than the product on its own Definitely more impact than a logo
Expiration Date The expiry date needs to create sense of urgency but also must allow time for the offer to spread or ndash in an ideal world ndash to go viral Offers are meant to be an impulse purchase A good rule of thumb for your first run One week
Promote Promote Promote Promote your offer and pin offers to the top of your page
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
promoteyour good stuff
facebook marketing not-so secret 2
social marketingitrsquos
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
Paid promotion options on Facebook
page post ads
Marketplace ads
SPONSORED stories
promoted posts
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
PROMOTED POSTS
IMAGE SOURCE Inside Facebook
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
sponsored stories
IMAGE SOURCE Inside Facebook
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
PAGE POST ADS
IMAGE SOURCE Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
MARKETPLACE ADS
IMAGE SOURCE Inside Facebook
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
Audience TargetBudget Duration
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
AUDIENCE
TARGET
FIND YOUR NEXT CUSTOMER
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
facebook marketing not-so secret 3
itrsquos Not just about your timelinehel lo mobile phone
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
mobile
mission critical
+ social
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
91 percent of local searchers say they use Facebook to find local businesses online
95 percent of smartphone users search for local information
61 percent of smartphone users called after searching for local information
59 percent of smartphone users visited in person after searching for local information
source google study MOBILE + SOCIAL
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
IMAGE SOURCE Constant Contact
Itrsquos NOT your timeline
view
YOUR Facebook PagE
Mobile Device
meets
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
RecommendationsCheck-Ins Photos Recent Post
IMAGE SOURCE Constant Contact
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
OLD SCHOOL
new schoolmeets
IMAGE SOURCE Bloomberg
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
FacebookPages Manager App
DOWNSIDE tagging
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
love
wersquore all in this together
your neighbor
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
ldquoLikerdquo other small businesses in your town
ldquoLikerdquo media outlets in your area
Tag local businesses
Run co-promotions with other like-minded businesses
Relationship buildingPromote relevant content of other local businesses
Run co-promotions with other like-minded businesses
IMAGE wwwstrongcitiesstrongstatecom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
facebook marketing not-so secret 4
donrsquot forget whatyou learnedin kindergarten
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
you learned in kindergarten
donrsquot litter be funny be real be true to your brand share great information donrsquot trash your page
be yourself create exclusive content -- it attaches value to your page Be true to yourself and your brand
the art of the tag if you amplify your partners vendors and friends they will amplify you ldquoTag- yoursquore itrdquo
you like me you REALLY like me err not donrsquot ask people to like you liking is organic
be a good friend if someone is kind enough to talk to you respond back even if their comment was negative itrsquos all about intercting
everything you need to know about engaging in social media
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
launched July 25 2013
need help
httpswwwfacebookcomfacebookforbusiness
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
THANK YOU
Heather Weisse WalshThe Weisse Group LLC
hlw2heatherweissegroupcom
wwwweissegroupcom
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