Engage on the Go, AAM 2012

Engage on the Go: Mastering Mobile Content DeliveryMay 1st

AAM2012, Minneapolis

Liz NeelyDirector of Digital Information and Accesseneely@artic.edu@lili_czarina

Focused on Collections-focused Content

“the master content strategist must work with content from all angles: messaging architecture and messaging platforms; content missions and content management.”

Rachel Lovenger

Content Strategy Director at Razorfish NYCA List Apart, April 24, 2012

Responsive

Adaptive

Make content portable & reusable

Collection Management System• Collection Metadata• Images• Related Media

Web Services• Structured Data -- XML/SOAP Solr Index

Publication Authoring (TAP/Drupal)• Layout data/media specific to installation• Exports TourML – Tour specification

iPad User Interface• Reads TourML – Tour specification

Future

• Wireless in the galleries• Design more ‘playful’ interactions with

content• Build for different audience• And, have audiences build different

experiences