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Media Kit 2021
Your playbook to engage on-the-go truckers
2021 Motor Media Media Kit 2
Table of Contents
Trucking Market Overview ......................3-4
Trucker Recruiting Geographic Analysis .................................... 5
Motor Media Truck Stop Signage ..................................6-7
Motor Media Specs and Pricing ..................................................... 8
The Deepest Bench Strength in Trucking .................................... 9
Motor Media Staff ..................................... 10
To say that 2020 was a year of transformative change would be an understatement. The pandemic caused every facet of our industry to change. When it comes to marketing and sales, the social distancing, travel restrictions and embargo on events has made engagement even more challenging.
We’ve made it our mission to anticipate what clients might need to engage their prospects and candidates, no matter the circumstances. With those lessons in mind, the following pages are going to cover how we can support your efforts to identify, target and engage prospects.
It begins with offering the optimal environment for your messaging. Motor Media reaches thousands of truckers daily at travel centers and truck stops. RigDig® offers a vast recruiting pool of driver and technician candidates. Our digital marketing group can micro-target driver segments, whether you’re selling product or recruiting, down to equipment or brands used. And our call center services can be used to nurture or qualify your inbound leads.
We’re excited to be introducing new ways to help you engage with your clients and prospects to have a successful 2021!
2021 Motor Media Media Kit 3
Trucking Market Overview
58% Driver
availability
Trucking faces a serious driver shortage
Fleets’ biggest concern? Finding qualified drivers.Driver availability remained fleets’ top concern in 2020.
Average new drivers needed per year: 110,000Over the next decade, the trucking industry will need to hire roughly 1.1 million new drivers, or an average of nearly 110,000 per year.
21%Voluntary/involuntary departures
25% Industry growth
54% Retirements
Source: American Trucking Associations Truck Driver Shortage Analysis.
Primary reasons for continuing
driver shortage
Source: Commercial Carrier Journal Monthly MarketPulse Report August 2020.
11% Other
18% Freight pricing
13% Freight volume
Fleet’s biggest
concerns
2021 Motor Media Media Kit 4
Source: Trucker News Job Perceptions Survey
Source: Proprietary Study
A typical one-way haul for most truckers is over 500 miles with more than half shopping for products at truck stops and travel centers. This makes our exclusive signage network invaluable.
Annual Income
Typical One-Way Length Of Haul
Shopping Habits
$50,001 to $70,000
29% $70,001 to $90,000
20%
$90,001 to $110,000
7%$30,001 to
$50,000
23%
Under $30,000
3%
More than $110,000
7%
Less than 50 miles ......................... 2%
50 to 100 miles .............................. 6%
101 to 200 miles ...........................11%
201 to 500 miles ...........................31%
Greater than 500 miles ...............50%
Company Driver Owner-Operator
Less than 50 miles 2% 0%50 to 100 miles 6% 3%101 to 200 miles 13% 3%201 to 500 miles 32% 28%Greater than 500 miles 46% 65%
All Respondents Company Driver Owner-Operator
Truck stops and travel centers 58% 59% 57%Discount stores (such as Walmart or Target) 28% 28% 29%
Online suppliers 8% 8% 9%Grocery stores 3% 4% 2%Electronics stores 1% 1% 1%Other 1% 1% 1%
Trucking Market Overview
2021 Motor Media Media Kit 5
Trucker Recruiting Geographic Analysis
More than 60 percent (or nearly two-thirds) of Company Driver applications come from the South.
West Midwest
South
Northeast
MT ND
MN
IA
MO
WI
IL
MI
IN OH
SD
NE
KS
OK
TX
AR
LA
KY
TN
MS ALGA
SC
NC
VA
DEDEMDDCWV
PA
NY
ME
MA
NH
VT
RICT
NJ
FL
WYID
NVUT
CO
NMAZ
WA
AK
OR
CA
Pacific
10%Mountain
7%
West South Central
19%
East South Central
13%South
Atlantic
30%
West NorthCentral
3%
East NorthCentral
8%
MiddleAtlantic
6%
NewEngland
2%
Source: Proprietary Randall-Reilly Recruiting Analysis
2021 Motor Media Media Kit 6
Motor Media Truck Stop Signage
Engage truckers in high-traffic areas.
= Repeat Exposure in High Trafficked Areas
More than 1,600
truck drivers come through
a truck stop daily.
Truckers spend on average
185 hours a month in
truck stops.
Motor Media’s premium
travel centers are open
24 hours a day.
Signage is placed in
high-traffic areas.
Large signage provides more opportunity to
engage drivers with your message.
+ + + +
2021 Motor Media Media Kit 7
Put Your Display Advertising Where Drivers Will See It with Motor Media
Motor Media is an exclusive indoor signage network in more than 700 premier travel centers. The number of travel centers in our distribution network and high traffic will give your message the needed visibility among active drivers.
245
165
300
2021 Motor Media Media Kit 8
2021 Motor Media Specs and Pricing
Image RequirementsAll images for ads and special sections should be color- corrected and provided at or above our minimum resolution requirement of 300 dpi.
• Mode: CMYK (convert all RGB and spot colors)
• Format: .tif, .eps or .jpgIf files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall-Reilly cannot be responsible for any errors in content.
Alternate File Formats AcceptedAdobe Native Application Files (.ai, .indd, .psd). Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.
Vertical Posters:Trim Size: 25” x 38”
Visual Size: 23.5” x 36.5”
25 - 50 posters $150 per poster per month*
51 - 100 posters $135 per poster per month*
101+ posters $115 per poster per location*
25 poster minimum
*All rates are gross.
2021 Motor Media Media Kit 9
The Deepest Bench Strength in Trucking
The No.1 Lifestyle Source for Truckers
truckersnews.com
Truckers News offers daily trucking news, lifestyle, health and job-related content through newsletters, social media and a dedicated website to keep truckers up-to-date.
The Online Community For Women Drivers
SheDrivesTrucks.com
She Drives Trucks is a weekly newsletter focusing on health concerns, personal safety, driving jobs and other issues that women face on the road.
The Voice of the American Trucker
overdriveonline.com
For more than 50 years, Overdrive has served the information needs of the owner-operator market, helping these small business owners navigate the ever-changing equipment, regulatory and business landscape. Through its website and social media, Overdrive has built one of the most highly engaged trucking communities in the industry.
With Motor Media and its sister brands, Randall-Reilly has the deepest bench strength in trucking. These platforms provide critical information to professionals who buy, sell, service or operate trucks and trailers, as well as a highly targeted means for marketers to reach them.
Commercial Carrier Journal
ccjdigital.com
CCJ has been serving the needs of the nation’s fleet market for more than 100 years. Through its sister brand RigDig®, CCJ can provide the deepest fleet audience insights in the industry.
Dealers and Aftermarket
truckpartsandservice.com
Trucks, Parts, Service is the only media entity in the trucking industry that caters exclusively to dealer and independent aftermarket professionals. TPS informs its readers on how to strengthen their partnerships with customers and keep their companies thriving in an increasingly challenging marketplace.
2021 Motor Media Media Kit 10
Motor Media Staff
Vice President of Strategic Accounts Aaron Mowery800-633-5953 [email protected]
Aaron began his career at Randall-Reilly in 2006 in sales with our Driver Recruiting division. In 2010, he was promoted to Director of Sales for Driver Recruiting and in 2014 was promoted to his current position. Aaron received his degree in Business Administration from Samford University in 1999 and lives in Birmingham, AL. with his wife and four children.
Director of Sales Operations, Recruiting Geno Dykes800-633-5953 [email protected]
Geno has been with Randall-Reilly more thaneight years. His responsibility includes sales enablement. Prior to assuming this role, Geno held leadership positions in our digital services group and functioned as Subject Matter Expert in digital recruiting.
Mike Reilly Chairman Emeritus
Brent Reilly President & CEO
Kim Fieldbinder CFO
Scott Miller EVP Recruiting
Nick Reid EVP, Internal Consulting Services
Linda Longton SVP, Audience & Editorial
Robert Lake SVP Acquisitions
& Business Development
Michael Salicco SVP Sales
Seth Becker VP Sales, Recruiting
In her current role as the Director of Trucking Sales, she manages over ten people selling data and digital services. Formerly, Emily worked at Meredith Publishing in Des Moines, running events for Successful Farming Magazine. Emily has over 20 yearsof trucking industry experience holdingvarious positions with Randall-Reilly insales, marketing and media operations.
Director Of Trucking Sales Emily Larson (205) [email protected]
randallreilly.com
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Randall-Reilly is the leading B2B data company in trucking, construction, agriculture and other industrial markets. Their proprietary data, with equipment-level intelligence, builds exclusive market insights and drives exceptional outcomes. More than 4,400 clients in sales, marketing and recruiting utilize Randall-Reilly’s data-driven platforms, services and media to reach their audiences. Headquartered in Tuscaloosa, Alabama the company also has offices in Charlotte, North Carolina, Anniston, Alabama and Draper, Utah.
LAST UPDATED 11-2-2020
