Efficient Search Campaigns SAScon May 2012

@stevejlock

Creating Efficient Search CampaignsMay 2012

@stevejlock

Recommended Automation Use http

://www.w

h eresjobs.com

/

@stevejlock

When Automation Goes Wrongio9.com

@stevejlock

Outsourcing Is Awesome (In Theory?!)foste

rs.co.uk

@stevejlock

Outsourcing (In Practice?!)blogtro

lls.blog spot.co

m

@stevejlock

Tips From The Trencheshttp://1.bp.blo gsp

ot.com

/

@stevejlock

Getting SEO Changes Implementedhttp

://goodda

ysmed

ia.com

/

@stevejlock

Educating Clientsfailblog

.org

@stevejlock

Project Managementjustw

illiam195 9

.wordpress .com

@stevejlock

Systemisation

@stevejlock

Checklistsio9.com

@stevejlock

Peer Reviewweird-w

ebsite s.info

@stevejlock

Business Goalshttp://w

ww.tec sau

ce.com/

@stevejlock

CRO = #winninghttp://w

ww.tec sau

ce.com/

@stevejlock

Stuff That's Saved Me Lots Of Time

=> Text expanders inc. Auto Hotkey & Texter

=> Grab Y'All Links & Quick Markup Chrome extensions

=> SearchCap Newsletter

=> Shortcuts especially in Ubuntu, Thunderbird & Chrome

=> Trello for project management

=> Getting Things Done (GTD) & RTM

=> Testing new addons and extensions regularly

@stevejlock

Stuff That's Saved Me Lots Of Time

=> Keepass or LastPass for managing passwords

=> Dropbox to sync all your working folders

=> wd4roi.com book and bonus materials

=> Pomodoro Technique & Pomodairo software

=> Y'Ed Graph Editor & Freemind

=> Automated Google Analytics reports

=> Learning advanced search operators

@stevejlock

Stuff That's Saved Me Lots Of Time

=> Microsoft IIS SEO Toolkit

=> Keyword Pad to manage keyword lists

=> SEOmoz Mozbar for checking on-site changes

=> Seesmic Ping – social media syndication

=> Testing alternative search engines such as Blekko & Duck Duck Go

=> Ubersuggest.com – amazing for long tail keyword research

@stevejlock

Recommended Stuff To Check Out

=> ToutApp to split test outreach emails

=> Building agile tools in Google Docs – SEER Interactive, Distilled & SEOGadget for tutorials

=> SEO Tools for Excel - nielsbosma.se/projects/seotools

=> Author Crawler – tomanthony.co.uk/tools/author-crawler

=> RSS Owl with various feeds and APIs

=> Emailga.me for making email fun

@stevejlock

Recommended Stuff To Check Out

=> Parse.ly to analyse content publishers and trends

=> Crowdbooster for powerful Twitter insights

=> Summify intelligent content discovery

=> Bufferapp.com to automate tweet scheduling

=> Boomerang to manage outreach emails

=> Google hacks & Google Alerts for automated link prospecting

=> Rapportive for managing your social network

=> Majestic SEO new trust and authority metrics

@stevejlock

Thanks for listening :-)

=> Slides: analyticsseo.com/sascon

=> Email: steve.lock@analyticsseo.com

=> Twitter: @stevejlock / @analyticsseo

=> LinkedIn: linkedin.com/in/stevejlock

=> Jobs: http://www.analyticsseo.com/seo-jobs-web-application-developers-needed