eDay2011 - Pascal Finette - Mozilla

David vs Goliath Community, Underdogs and How to Win

Mozilla – Pascal Finette

But really…

Some Context

2001

State of Innovation

500m Fast Forward

One Rule

First and Second Rule

Superior ProductsMatter

Withoutexcellent experience & utility,

the rest is meaningless

Building Base

Title Foundation

Communities are not Markets:Members are Citizens

Citizens are more than consumers,are more than bystanders,

are more than stakeholders

THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM

Empower

2nd Degree

Title Make it Easy

Winning

Thin Ice

Speed

Fight Dirty

Eat the Bug

Polarize on Purpose

Relentless Focus & Boring Consistency

Remember

It has been done before…

How is my Driving?

pfinette@@pfinette