eBay DevCon: eBay Platform Roadmap

eBay Platform Roadmap

Anand Gangadharan

Platform Product Manager

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© 2009, eBay Inc. Some rights reserved.

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eBay Platform Roadmap

• Finding Service

• Multi-Variation Fixed-Price Listings

• Selling Manager Applications (f.k.a. Echo)

• Large Merchant Services

• Feedback Service

• Spring 2009 Release

• The road ahead

PlatformStrength in Numbers

Developer Program Members

Monthly API Call Volume

Percentage of Listings via API

A vibrant Platform, thanks to you!

92,000 Members, 32% YoY growth

13,000 Live Applications

8 Billion API calls per month

Over 60% listings via API

Finding Service

Finding Service

• eBay’s next generation of Finding technology

• Provides parity with ebay.com features

• Keyword searches yield more relevantsearch results

• Powerful search queries

• Advanced refinement options

Just

Launched

developer.ebay.com/products/finding

Finding Service

Build Compelling Applications Usingthe New eBay Services

3:30 pm

Ganga Muthyala, eBay

Multi-VariationFixed-Price Listings

Multi-Variation Fixed-Price Listings

Multi-Variation Fixed-Price Listings

Supporting Multi-Variation Fixed-PriceListings in Your Application

1:30 pm

Grant King, ChannelAdvisor

Keith Wescourt, eBay

Selling ManagerApplications (f.k.a. Echo)

Selling Manager Applications

• Selling Manager Free subscription

• Get in front of millions of eBay Sellers

• Be seen on ebay.com

• You get paid when Sellers subscribe to, orpurchase your Application

• We welcome your innovation!

Beta

developer.ebay.com/products/ selling-manager-applications

Selling Manager Applications

The Project Echo Opportunity

Deploying your First Project Echo Application

1:30 pm

2:30 pm

Neil Mansilla, Mansilla Dev

Mike Maffeo, eBay

Large MerchantServices (LMS)

Large Merchant Services

• Asynchronous processing using file baseddata, transaction exchange

• Designed for high volume, robust integrationat key touch points between Seller and eBay

developer.ebay.com/products/ large-merchant-services

1:30 pm

Large Merchant Services

Larger Merchant Services

Joel Mosby, Mercent

Mohan Kumaresh, eBay

Feedback Service

Feedback Service

• DSR computation for a subset oftransactions, with a minimum of 10

• Enables Sellers to fine tune their businesswhile protecting individual buyer ratings

• Compare domestic vs international,free vs paid shipping, weekend vs weekday,and so on

developer.ebay.com/products/feedback

Spring 2009 Release

We value your feedback, and acted on it.

• Advance notice of changes

• Early Sandbox availability

• API behavior for policy changes

• Graceful degradation when possible

• Enhance structured information usage toimprove seller efficiency

Make eBay Easy

• Next gen View Item (NGVI)

• Require Handling time, Return Policy

• Custom Item Specifics in more categories

• Shipping Tracking info

• Multi-Variation Fixed-Price Listings

Make eBay Safe

• Authentication enhancements

• Jewelry policy changes

Seller Profitability

• Paperless payment methods only

• Smart FAQ

• Free pictures in more categories

Tools/Data for Seller Success

• Product Identifiers in more categories

• Ad Commerce API released

• Givingworks: WoG API enabled

• ePN introduces variable compensation scale

Improving Seller Efficiencies on eBay

Spring 2009 Release

Kristina Klausen, eBay

Mike Maffeo, eBay

Just

Launched

12:30 pm

A Peek at Fall 2009 Release

• Granular Ship-to locations

• Allow sellers to explicitly call out countries theydo not want to ship to

• Block buyers whose primary shipping orregistered location is excluded by seller

• Edit Live Items for Fixed-Price and SIF

• Allow sellers to make changes to multi-quantityfixed price listings after there has been a sale

Subject to

change

The Road Ahead

Coordinated Releases are Here to Stay

• Started with Spring 2009 Release for Selleroriented features

Move Towards More Services

• Trading API circa 2001

• Shopping API launched in 2007

• Then came Merchandising, Feedback, LargeMerchant Services, and so on

General Service Composition Principles

• Provide isolation from:

• Changes in unrelated functional areas

• Include functional areas with:

• High cohesion

• Similar interface rate-of-change

• Optimize response time

• e.g. Distinct calls for authorized and public data

• Clear version management

We Want to Hear From You

• Speak to us

• Feedback Forums

• Grab an employee

• Thank you again for your investment on theeBay Platform to service our mutualcustomers

Q&A

Anand Gangadharan

Platform Product Manager, eBay

anandg@ebay.com

Questions?

To learn more, visitwww.ebay.com/devcon

Thank you!