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Digital Winner 7-8 november: The Future of TV, Sindre Østgård
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Digital Winners
Sindre Østgård
Sjef for Nye medier, NRK
!
@sindres
Digital Winners
«The future of TV»
Sindre Østgård
Sjef for Nye medier, NRK
!
@sindres
- Voice Control and Gestures - Social TV - Cord Cu!ers - Apps - Death of the Television Industry
The Future of TV is all about:
- Voice Control and Gestures - Social TV - Cord Cu!ers - Apps - Death of the Television Industry
The Future of TV is all about:
TVWhat is ?
Production Distribution Consumption
Device
User experienceContentShort Long
Consumption
Mediene: 1961 – 2013 daglig dekning %
65#68#
80#85#
47#
0"
10"
20"
30"
40"
50"
60"
70"
80"
90"
100"
år1961" 65
"69"71"73"77"80"83"85"87"89"91"93"95"97"98"99"2000"2001"2002"2003"2004"2005"2006"2007"2008"2009"2010"2011"2012"
1.hv"2013"
Aviser"
Radio"
TV"
Interne>"
Mobil"
Media: 1961-2013daily use in %
To predict the future: Simply watch what people are buying
God morgen Sofa
På reise På reise TV
RadioPå jobb
UpdateRelax
Utility
Social
In transit
Good morning
At work
in transit
Sofa / living room
“Social mobile video”
Experienced people
ABCCNN
Huffington PostVice
NBC Universal
Washington Post
Adapt the content to the distribution platform
“Be everywhere”
App WEB
FacebookInstagram
SnapChat
“Be everywhere”
Remixing: Vine a!er the election
Huffpost LIVE
2005
6 000 000 000
1/3 > 20 min
…but is it TV?
Startup with no ads
Ads on page : Mars 2006
In Video Ad: August 2007
Pre-Roll : December 2010
...and paid subscriptions...
Moving images Financed by preroll ads and paid subscriptions
!
Looks like a business model we know...
16%
Source: TNS Interbuss Q2 2013
weekly use in Norway
16%
Source: TNS Interbuss Q2 2013
weekly use in Norway...in less than a year!
Source: TNS Interbuss Q2 2013
>60 minutes
87%
Second screen...
focus
Focus on the closest screen?
Oportunities...
Too much?
All competing about the second screen!
first(?)
“As we’ve grown, it’s become more and more clear to us
that the characteristics that make up Twi!er – public,
real-time and conversational – make it a perfect
complement to TV.”
#NRK
NRK social #projects
#17.mai
#NRKsommer
#valg
#NRKsjakk#kni!v
#dialekt
#NRKsommer
100 000 images through instagram
#kni!v
People talking about...
...making content bigger
Prosjekt Perfekt
One girl. Trying to make her life perfect.
“Project Perfect”
One girl. Trying to make her life perfect.
“Project Perfect”
Everything published from day 1
Prosjekt Perfekt
Prosjekt Perfekt
Big web site
Prosjekt Perfekt
Big web siteReally
26%
3%
20%
51%
Total Screen Rating Live - NRK3 Opptaksseing
Reprise - NRK3 Ne!rating (000) per 24.10.13 Prosjekt Perfekt
Karsten og Petra
TV for kids...
31%
4%
12%
4%
49%
Live Opptaksseing Ne!rating: Desktop/PC Ne!rating: Mobil Ne!rating: Ne!bre!
tablet
tv.nrk.no !
The race for content and position on the big connected TV
Set Top Box SmartTV
Console Web box
Set Top Box SmartTV
Console Web box
TV når du vil
UpdateRelax
Utility
Social
Format the content to meet peoples needs and devices
So - what about TV in the future?
cold dark
the big screen + the sofa
cold dark
TV is not dying
cold dark
it’s expanding
cold dark
cold dark
cold dark
cold dark
Digital Winners
«The future of TV»
Sindre Østgård
Sjef for Nye medier, NRK
!
@sindres
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