The Easy Edge

Bohb Blair, SVP, User Experience Design

Human Experience Company

Experience Design

Zero Dot

Kelly Moulton, Chief Commercial Officer

never.no

Social TV advertising platform

NY, Oslo, Manchester, Sydney

4Ps ADVER

T-

ISING

DIGIT

AL

SHO

PPER PR

SOCI

AL

SEAR

CH

MEDI

A DATA

Connecting them all, the ZeroDot: • Natively Neutral

• Consumer Behavior-Based

• Innovation Mandate

• Powerful Partners & Tools

Back away from the bleeding

edge to the easy edge

What about this context?

Average US TV viewing time:

5 hours and 15 minutes per day

(re:fuel, June 2013)

US TV advertising is a $66 billion market

That’s 75% more than advertisers spent on

online ads - and more than all other

traditional media spend combined.

It’s a $200 billion market globally.

Mobile users across 8 countries

including the US rank TV ads (81%) as

the most likely marketing messages

they are likely to engage with.

(mBlox / Millward Brown, Sept. 2013)

College students are less likely to

avoid TV ads than a variety of online

ad types, such as ads on social media

sites, pre-roll ads, and pop-up or

banner ads.

(re:fuel, June 2013)

We’ve come a long way, baby.

Winky Dink and You CBS 1953-1957

The Opportunity

TV SOCIAL DIGITAL

In 2017

TV is $75 billion

Digital Video is $9 billion

TV advertising is the top way in which

Americans learn about new products

and brands.

(Ipsos, July 2013)

6 in 10 TV viewers say they would act

on a TV commercial.

(Viamedia, July 2013)

25

USA’s First Realtime Facebook Integration

with TV Advertising

26

27

28

29

88% uplift in purchase intention.

75% lift in brand affinity.

A18 - 49 - +42%

final 5 minutes peaked at 1,425k

W18-49 - +52%

final 5 minutes peaked at 911k

MAKING TV

WORK HARDER

We can establish the

baked-in behavior that

becomes difficult for

future advertisers to

dislodge.

34

A typical TV Spot Today

35

A TV Spot Tomorrow

Take TV to the Easy Edge

TV IS THE NEW

DIGITAL

THE TRUE PROMISE OF

PERSONALIZATION

THIS IS NOT A ONE

WAY SCREEN.

WE’VE BROKEN

DOWN THE FOURTH

WALL.