digital marketing for movie promotion

+

#iambesharam

28th August 2013

+Objective

To use Twitter as a medium for brand connect

To leverage TG towards the brand

To build brand content amongst prospect consumers

+What we did on Social Media

Digital Poster contest

#IAmBesharam Contest

On Twitter #tag Trended for 3 consecutive days at No1.

As a Mumbai Trend No1 - 26th – 27th September

As a National Trend No1 - 27th September

As a Promoted Trend Above No1 – 28th September

+What we achieved on Facebook

Total Likes 38000+

Total comments 3900+

Total Shares 1200+

No of posters 6

+What we achieved on Twitter

2000+ new followers acquired

8000+ tweets

@RelianceMobile reached 10lakh+ Twitter user

4.2million+ impressions

Generic and brand relevant conversations during the conversations

100+ Influencers participated in the conversations

+KEY STATS #IAmBesharam – Promoted Trend (28th Sept)

1000+ New followers acquired @reliancemobile

5000+ Tweets around #iambesharam

7.50lakh+ Reach for @reliancemobile

Over all 3Million+ Impression @reliancemobile

80+ Influencers connect @reliancemobile

Generic + Brand relevant conversations

+

Dig

ital Po

sters

+#IAmBesharam – Mumbai Trend (26-27th Sept)

Trend at No1 *Organic Trend

500+ New followers acquired

25+ Influencers connect

Generic + Brand relevant conversations

+#IAmBesharam – India Trend (27th Sept)

#IAmBesharam Trended nationally *Organic Trend

While trending

250+ Followers acquired

50+ Influencers connect

Generic + Brand Relevant conversation

India Trend at No.1 for whole day

+KEY STATS #IAmBesharam – Promoted Trend (28th Sept)

3500+ New followers acquired @reliancemobile

5000+ Tweets around #iambesharam

7.50lakh+ Reach for @reliancemobile

Over all 3Million+ Impression @reliancemobile

80+ Influencers connect @reliancemobile

Generic + Brand relevant conversations

EVEN AFTER WE STOPPED THE ACTIVITY ON 28th midnight #iambesharam is still being talked about here is 20 hours tweetreach stats after activity ended

+About the contest

the contest ran around twitter to engage social audience for a better brand connect

The content was build up around brand and generic conversations.

Brand Content :- 3G, VAS, Callertunes, Reliance Mobile

Generic :- Besharam Movie

+Scr

eensh

ots

Brand connect

+Scr

eensh

ots

Brand connect

+Scr

eensh

ots

Brand connect

+Scr

eensh

ots

Brand connect

+Scr

eensh

ots

Brand connect

+Scr

eensh

ots

Brand connect

+Scr

eensh

ots

Brand connect

+Scr

eensh

ots

Brand connect

Brand connect

Brand connect

+Scr

eensh

ots

Response Tweet

+Scr

eensh

ots

Response Tweet

+

Brand connect

+

+ Brand connect

+

+

+

TOP TWITTER INFLUENCERSCONTRIBUTED, FOLLOWED & ENGAGED