MOVIE MARKETING

Presentation Done By:-MMS 1st Year Div:- B

Arshi Ahemad

MS1112045

Sneha Bandrakar

MS1112046

Priya Dege

MS1112054

Mamta Gohil

MS1112061

MOVIE MARKETING

• Movie marketing is also known as movie advertising and movie promotion.

• Marketing of a movie is as critical as that of a brand.

• Marketing ensures that films get a grand opening.

Generation of Idea

MarketingArtiste Technician Selection

Signing with distributor/Music Labels

Actual Production of the Film

Film Censor

Marketing

Film Release

PRE RELEASE MOVIE MARKETING

• What is Pre Release Movie Marketing?• Movie industry largely depends on the

audience for its revenue. • More avenues to make money out of a

movie than just its box office earnings. DVD releases, music launch, merchandise, overseas distribution rights

• Movie promos form an image or perceived quality of the movie in consumers mind.

• Effectively pushes the audiences to the theatres.

•Word of mouth• Ratings• 1st day review/collection• Free tickets • Rumors

AFTER RELEASE MARKETING

Pre Release Movie Marketing

MOVIE MARKETING THE TYPES OF MEDIA USED CURRENTLY

7P’S OF MOVIE MARKETING

Product Price Promotion Place People Physical Evidence Process

SWOT ANALYSIS MOVIE MARKETING

MOVIE MARKETINGKEY CHALLENGES

Clubbed movies

Institutional funds

Ticket Prices

Good Scripts

CHALLENGES

PROBLEMS ASSOCIATED WITH MOVIE MARKETING

Risky business Piracy Huge marketing budget Target audience Movie goers are more media savvy

MOVIE MARKETING STRATEGIES

• Theatrical trailer• Official website• Press junket• Behind the scene clips• Product tie ins and corporate partnership• Publicity stunt

MARKETING STRATEGIES FOR

PROMOTING 3 IDIOTS

CONTROVERSIES

Chetan Bhagat Ban In Gujarat

BOX OFFICE COLLECTION OF

3 IDIOTS

Box office Collection (million)

Gross roughly collected 385

Four day first weekend 380

First week 790.5

3 Idiots Is The Highest Grossing Indian Film In Overseas Markets.

Set record collections for Indian-made films in territories such as USA, Australia, Fiji and some African territories

United states -$6.5 million

China, us$ 1.15 million in four days in December 2011.

In Taiwan (more than 2 months from December 2010), breaking the record of Avatar , with over NTD $10 million results.

STATE WISE COLLECTION

Movie Opening Gross

Theaters Average Gross

3 Idiots (5-day ) $2,149,227 119 $18,060

Paa $199,228 67 $2,974

Rocket Singh $164,649 70 $2,352

COMPARISON

opening gross rank theaters average gross$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

3idiots

paa

rocket singh

GRAPHICAL DATA

HIT OR FLOP MOVIE OF

BOLLYWOOD

Subhash K. Jha

Mayank Shekhar of the Hindustan Times

Sonia Chopra of Sify

CRITICS REVIEW

CONCLUSION

MOVIE MARKETING