Digital Evolution 2014: Dominic Campbell

www.wearefuturegov.com

HELLO MY NAME IS DOMINIC CAMPBELL

The personal!•  Me, my world view and my story!

FUTUREGOV

OUR CLIENTS

WE BELIEVE IN

“ We Gov ”!!

We believe in the power of people!

shift from public institutions to focusing on public value

shift from thinking about command and control to focusing on creating relationships

HACKING THE OLD AND BRINGING IN THE NEW

COMMUNITY PARTICIPATION IN INNOVATION

WHY DESIGN?

DESIGNING FOR A FUTURE THAT DOESN’T YET EXIST

DESIGN IS THE KEY TO TRANSFORMATION

TRANSFORMATIONAL

( Financial vulnerability )

TRANSACTIONAL

­���ÕÃ��}�Li�iwÌ�ÃiÀÛ�Vi�®

TWEAKS & IMPROVEMENTS( Application forms )

DISCOVERDON’T MOVE TO SOLUTIONS UNTIL YOU REALLY UNDERSTAND THE PROBLEM

UNDERSTANDING WHERE THINGS ARE GOING WRONG

UNPACKING INSIGHTS TO DEFINE A BRIEF

DESIGNDREAM, IMAGINE, DO DIFFERENT

HOW CAN THIS…

INFORM THIS

PROT OTYPE

MAKE A DECISION(JFDI)

THINK BIG, START SMALL

TESTING - FAST, CHEAPLY AND OPEN-MINDEDLY

Dominic Campbell@FutureGov

BRINGING A SILICON VALLEY STATE OF MIND TO SOCIAL CARE

WHY CAN’T WE HAVE BOTH?

UBERTAXI

UBERX

Iconic, Knowledgeable & versatile

Everyday cars for everyday use

PRINCIPLES OF UBER

rate & review cashless & convenient transparent

disruptive

LANTERN: PERSONALISED NEEDS BASED SUPPORT

SCOUT: USER CURATED CONTENT

BUT WHAT ABOUT THE UBERX OF SOCIAL CARE? Better, faster, cheaper

CASSEROLE: COLLABORATIVE PUBLIC SERVICES

Idea developed in partnership with Surrey Council

6 month pilot in Reigate & Banstead (funded by TSB & Design Council)

6 month proof of concept in Tower Hamlets (Funded by Nesta and TH council)

1 year proof of concept and implementation in Barnet (Funded by Barnet Group)

Timeline

COMMUNITY ENGAGEMENT AND CUSTOMER SERVICE

HOW IT WORKS

COOK SIGN-UPS BY COUNCIL AREA

NEVER, EVER GIVE UP