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You may want to drive…You may want to drive…
Justin Macdonald | jmacdonald@deseretdigital.comBrian Hoopes | bhoopes@deseretdigital.com
The Trusted Digital Voice
The ProblemThe Problem
The Trusted Digital Voice
Wait – where are you going?Wait – where are you going?Some ads have high bounce rates.
The Trusted Digital Voice
cXense ObservationscXense ObservationsUsers appear to be coming from Facebook and then leaving.
The Trusted Digital Voice
HypothesisHypothesis
The Trusted Digital Voice
We believe that users aren’t presented with deeper content, so they turn around and go back to where they came from.
Move along – nothing more to see hereMove along – nothing more to see here
The Trusted Digital Voice
If we present the user with other relevant content, we will decrease the bounce rate.
Hey wait – check this out!Hey wait – check this out!
The Trusted Digital Voice
ImplementationImplementation
The Trusted Digital Voice
Using the cXense recommendation engine we are displaying a few relevant cars to the user. The user will be able to scroll through the cars to see if there is an item that they might be interested in.
Recommended carsRecommended cars
The Trusted Digital Voice
Our competition does not use recommendations to try to keep users around.
Other large e-commerce sites do, but not in the classifieds space.
We’ll be the first!We’ll be the first!
The Trusted Digital Voice
This is live in the Cars section of KSL.com.
•Go to www.ksl.com/auto
•scroll down a bit to the ads
•Click on one that you are interested in• Or click on this link http://www.ksl.com/auto/listing/1433051
•Scroll down to the bottom of the information
•Check out the other recommended cars
It’s alive!It’s alive!
The Trusted Digital Voice
If this is deemed a success. We can easily deploy it across all of the classifieds verticals (cars, jobs, homes, and general.) We can also push it to the other e-commerce verticals on KSL.com.
Deploy, deploy, deploy!Deploy, deploy, deploy!
The Trusted Digital Voice
ResultsResults
The Trusted Digital Voice
Early results are in – it’s a success! (maybe)Early results are in – it’s a success! (maybe)In the few hours that widget has been live we have seen 33,662 impressions and 699 clicks. This is a 2.08% click through rate.
The Trusted Digital Voice
Questions?Questions?
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