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Using a news corporation's charitable donations to leverage reader loyalty.
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What readers choose to read reflects their underlying passions
Introduction
If they are reading about war in Syria
Introduction
They may care about refugees…
Introduction
Reading a story about NSA surveillance
Introduction
May show a concern for free speech…
Introduction
And a story about breast cancer?
Introduction
Means they care about breast cancer…
Introduction
So what about your company’s passions?
Introduction
Disney (owners of ABC, A&E and ESPN) spent millions on Special Olympics, Superstorm Sandy and UNICEF
Donations for a Cause
Donations for a Cause
The Publishers
In May of 2014, News Corp donated $20 million dollars to retired Hollywood crew members.
If News Corp decided to donate just $1.2 Million Dollars a years, that would be a $100,000 a month charity budget.
By Steve Johnson & Martin Halo
“Reading Has Never Helped So Many”
Who We Are
Millions of people read the News each day.
What if by just Reading the News you could FIGHT WORLD HUNGER, Care for Wounded Veterans or Help Advance Cancer Research? empowers readers to
determine where Publishers donate.
HOW IT WORKS >>>
How It Works
Powered by the user data collection engine CXENSE, our application links to User Insight analytics to determine what type of content users are reading.
Reading about Global Politics? The Publisher is donating to UNICEF.
enables Publishers to base their donations on what their readers are passionate about.
THE BREAKDOWN >>>
(Link to the prototype)
How It Works
THE BREAKDOWN >>>
Enter-tainment
30%
News50%
Food5%
Lifestyle15%
%
How It Works
Publishers will set a monthly charity budget, and will choose their preferred charity organization for each curated content category from our list of supporting partners.
At the end of each month the CXENSE analytics will show the percentage of story choices, thus setting the allocation of The Publisher’s Charitable contributions.
ENROLLMENT >>>
Our Marketplace
We envision our application to be marketed as an add-on to existing analytics software.
Enrollment will be accomplished through the analytics provider. They will capture credit card/ routing information, a budget will be set and donations will begin being made within 30 days. Utilizes already existing
analytics information to process donation shares.
USER EXPERIENCE >>>
User Experience
Analytics are being recorded and donations are being made without any hassle to the reader
Returning Users >>>
First or second time visitors to publications who are affiliates will only see a small logo that lets them know that this publication is a Read4Life donation partner.
User Experience
Statistics for Users >>>
If you are a targeted returning reader to a publication, and their charity partners are multiple by category, we would ask which cause you would most like to donate to with a pop-up.
User Experience
In Conclusion >>>
Full statistics would be available for each reader, ranging from the Publication’s Read4Life overall donations, down to the contributing influence of the current user (if enough data is collected on their IP).
Read for Life creates a virtuous circle.
• Readers turn their passion for a cause into donations to that cause• News organizations get increased loyalty from their readers• Your corporate parent leverages charitable donations so they have greater impact• Charities get money, but also more donors
In Conclusion