View
925
Download
2
Category
Tags:
Preview:
DESCRIPTION
FTTH Conference Europe 2012Munich, 14 Feb 2012
Citation preview
MUNICH GERMANY
Copyright © 2012 Technicolor. All Rights Reserved. Proprietary and Confidential Information of Technicolor.
FTTH Congress 2012
CES 2012
2
Connect to amazing home experiences
Danny Vossen – danny.vossen@technicolor.com - @dannvoss
3
Do you still remember when you where young
…
How did you experience watching TV?
4
What about your children?
5
7
Evolution in entertainment experience
On demand experience Experience ‘of the Future’
Linear experience
Micro-wave of future GO
About Technicolor
8
A trusted partner
Walt Disney Company
Disney Studios
Disney Television
Universal Studios
Viacom
Paramount Studios
Vivendi
Time Warner
Warner Bros. Content Creators
NBCU Television
Studios NSP
Digital & Technology partners
Broadcasters Walt Disney Company
Disney Studios
Viacom
Paramount Studios
Universal Studios
Vivendi
Time Warner
Warner Bros. Content Creators
Disney Television
NBCU Television
9
On demand experience
On demand experience Experience ‘of the Future’
Linear experience
10
On demand experience becoming social: AT&T
11
Individualized TV guide
personalized recommendations
Recommends what
you'll most likely want to watch and when it is
aired.
share what you're watching
discover what your
friends watch
get cool information about
your favorite shows.
share opinions with other Wayin
community members
search for shows, trailers, interviews, songs and companion
content,
show it on the big screen
and share it with
friends via Facebook and Twitter.
On demand experience becoming social: UK & France
12
UK
France
Experience ‘of the Future’
On demand experience Experience ‘of the Future’
Linear experience
13
Experience ‘of the Future’
14
• Scene breaks • Action • Dialogue • Objects • Characters • Setting…
Descriptive Metadata
Search / Discovery
Advertising / Monetization
Algorithms
User Behavior Metadata
Experience ‘of the Future’
15
So what?
16
1. About Pies and snowballs …
2. It does not end at the end …
17
About Pies and Snowballs …
1. About Pies and Snowballs …
18
1. About Pies and Snowballs …
19
TV
On-line
1. About Pies and Snowballs …
20
1. About Pies and Snowballs …
21
Young consumer embrace OTT content
Parks Associates
22
1. About Pies and Snowballs …
23
1. About Pies and Snowballs …
Parks Associates
Netflix takes up 32.7% of US Internet bandwidth (28/10/2011)
1. About Pies and Snowballs …
24
OTT is more than Netflix alone …
1. About Pies and Snowballs …
25
OTT is more than just Video …
1. About Pies and Snowballs …
26
OTT is more than just Video …
1. About Pies and Snowballs …
27
Broadband households in North America and Europe own an average of 5.4 and 4.8 connectable devices respectively.
By 2016, that ownership of these devices will almost double to 9.8 in North America and 9 in Europe.
Parks Associates, Dec 2011
1. About Pies and Snowballs …
28
Linear Broadcast
Time
Audience reached
Linear Broadcast
Linear Broadcast
1. About Pies and Snowballs …
29
Recent statistics say 73% of all Internet traffic is video content based on bits.
The combination of video sharing and Internet video content downloading is making the Internet a video delivery vehicle, not merely a data network for
web surfing.
30
It does not end at the end …
2. It does not end at the end …
31
32
Challenges in the home: Find the right content at the right place for the right audience
2. It does not end at the end …
2. It does not end at the end …
Challenges in the home: Offer a unified user experience
2. It does not end at the end …
Challenges in the home: Build an intelligent home network that can adapt in real time to usages and delivers the right QoS to support all services
To summarize
NSP
Closing note
Copyright © 2012 Technicolor. All Rights Reserved. Proprietary and Confidential Information of Technicolor.
Thank you Danny Vossen Strategic Marketing Manager Connected Home danny.vossen@technicolor.com @dannvoss
Recommended