Cruise critic

Cruise Critic | Divya Jain 01/16/14 Andrea Nyhus- Business Development

andrea@mobify.com

Thursday, 16 January, 14

Agenda1. Customer Spotlight

2. User Experience to Win

3. Business Case Metrics

4. Process and next steps

Thursday, 16 January, 14

Mobify helps businesses delight their users through fast, responsive websites.

What is Mobify?

Technology

/ What is Mobify

Thursday, 16 January, 14

Mobify helps businesses delight their users through fast, responsive websites.

What is Mobify?

Technology

/ What is Mobify

+ Professional Services

Thursday, 16 January, 14

/ What is Mobify

How Mobify Works

1. Start with your existing site’s content, images and resources.

2. Optimize your site’s style and layout for mobile devices.

3. Deliver a better, faster mobile

web experience.

Thursday, 16 January, 14

Thousands of developers and businesses use Mobify to optimize their websites for mobile

/ What is Mobify

Thursday, 16 January, 14

Customer Spotlight

Thursday, 16 January, 14

Results month-over-month

• +55% increased sales

• +16% increased AOV

Results year-over-year

• +391% increased sales

• +70% increased AOV

Customer Spotlight /

/ Customer Spotlight

Thursday, 16 January, 14

Customer Spotlight /

/ Customer Spotlight

Results

• +20% increased AOV

• 40% faster on tablet

devices than on desktop

Thursday, 16 January, 14

Customer Spotlight /

Results

• Mobile ROI in 22 days

• Triple digit growth across

smartphone and tablet

revenues year-over-year

• 25-30% faster on mobile

devices than on desktop

/ Customer Spotlight

Thursday, 16 January, 14

User Experience to Win

Thursday, 16 January, 14

Complex Product Display PageIncreased conversions and AOV

• Optimized layout for complex page structures and product selections

• Size, feature and color pickers

• Related products

/ User Experience to Win

Thursday, 16 January, 14

Fly-out NavigationMenu• Good for long or complex

navigation structures

• Mimics mobile app experience

• Never lose your page flow

• Permits multiple menus (one on each side)

/ User Experience to Win

Thursday, 16 January, 14

/ User Experience to Win

• Keeps CTA above the fold

• Reduces barriers to conversion

• Encourages multi-item purchases

Sticky Add-To-Cart

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/ User Experience to Win

Guided Checkout

• Reduces barriers to conversion

• Creates an engaging experience

• Encourages more form completions

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Thursday, 16 January, 14

Time to Market

• Launch in 8-12 weeks

• See gains in engagement immediately

/ Working with Mobify

Thursday, 16 January, 14

Mobile Expertise

• Over 100 mobile websites built

• Flexible support packages

/ Working with Mobify

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Easy Integration

• Just like inserting a Google Analytics tag

• Minimized risk, low overhead

/ Working with Mobify

Thursday, 16 January, 14

/ Working with Mobify

Maintain Your Existing Workflow

• Seamless integration with all third party platforms

• Our technology partners include:

Thursday, 16 January, 14

Business Case Metrics

Thursday, 16 January, 14

What You Can Expect

/ Intro to Mobify

TabletSmartphone

Due to:

+ 10 - 25% conversion

+ 2 - 20% AOV

+ 5 - 10% traffic

100 - 200%increase in revenue

20 - 30% increase in revenue

Due to:

+ 25 - 100% conversion

+ 2 - 25% AOV

+ 25 - 100% traffic

Thursday, 16 January, 14

Process and Next Steps

✓ Introduction to Mobify

• Business Overview

• Technology Introduction & Overview

• Discovery & Scoping

• Proposal Presentation

• Project Planning

• Kick Off

Thursday, 16 January, 14