View
107
Download
2
Category
Tags:
Preview:
DESCRIPTION
You need a website for your new business? Or maybe you have a site, set up by someone else, that is impossible to update and you’d like to explore the option of starting again? This workshop gave participants an understanding of how easy and inexpensive it can be to set up a website as and exposed the hidden expenses and workload required when you want something more than a basic site. This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Threesides Marketing www.threesides.com.au
Citation preview
Capital Region
Creating your website : 101
Presented by: Todd Wright
Threesides Marketing
Housekeeping
RDA Southern Inland Region
Our Mission To provide energised leadership, share innovative solutions, broker
positive relationships and deliver valued projects to the region.
Regional Priorities • Regional Development Planning
• Education, Employment & Investment
• Transport – Infrastructure & Services
• Regional Food
• Digital Economy Transition
• Living & Working Sustainably
Key Initiatives • South East Region of Renewable Energy Excellence
• Regional Sponsored Migration Scheme
• Southern NSW Harvest Association
• Capital Region Digital Enterprise Program
How We Can Help You • Access to government programs
• Advice and training
• Sourcing skilled labour
• Grants - support and data
• Networks and contacts
Find out More
Richard Everson
Project Officer
Mob. 0427 27 27 54
richard@rdasi.org.au
www.rdasi.org.au
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
We help these businesses with their online marketing:
Old Bus Depot Markets National Parks NSW
Retail 360 Lantern Apartments Thredbo
Sportsmans Warehouse DDCS family Lawyers
RGT Training Trev’s café Dickson
(and more…)
Your name,
business, and
the one thing
that motivated
you to come
today?
Learning outcomes
1. Explain the basic requirements for establishing
a business website
2. Identify resources to register a web address
and host your website
3. Recognise the type of website most suited for
you, your budget and timeframe.
Overview
Why do you need a website
Types of sites, costs, time
Domains + Hosting
Content Management Systems
Start your own website
What to watch out for
It’s not about
technology..
It’s still about people
(right?)
Your customer
Website
LOCAL
Listings
LINKS
connections
SEARCH
SEO/SEM
Online SALES
DIRECT marketing
SOCIAL Media
WEBSITES: The thinking
ABS Statistics – digitalbusiness.gov.au 2013
33.2 % of micro businesses
97.3 % cent of big businesses
Planning for your website
Why do you want a website?
What does it need to do for your business?
What is your measure for success?
How to people currently find / interact with
your business?
How will you manage it?
The big 4 questions ( to ask)
1. What sort of site do I want?
2. How much will it cost?
3. How long will it take?
4. What is involved in the process?
Main types of websites
A. Brochure sites (Basic)
B. Customer Websites (Simple)
C. Full websites (Complete)
D. E-commerce sites
(Transactional)
What will it (should it) cost?
What will it (should it) cost?
Brochure sites (Basic) $500-$1000
Customer Websites (Simple) $1,000 - $3,000
Full websites (Complete) $3,000 - $7,000
E-commerce sites (Transactional) $1,000-$10,000+
How long will it take?
Brochure sites (Basic) 2-3 weeks
Customer Websites (Simple) 5-8 weeks
Full websites (Complete) 12 weeks
E-commerce sites (Transactional) 12 weeks +
WEBSITES: The moving parts
Website Domain Name
Website Hosting
CMS Content
DOMAIN NAMES
Domain / Web Names
How you should pick a domain name
1. Your business name
2. Your products or service
3. Where you operate
4. Easy to spell
5. Own variations for Intellectual property
purposes
Domain / Web Names
1. Business name and ABN / CAN
2. Contact Details
3. Credit Card / direct payment
4. Renew .com.au every 2 years
COST: $30/2 years or more
Domain / Web Names
Threesides – URL’s
Threesides.com.au / .net.au / .org
Trainingcanberra.com / .au
Marketingcanberra.com / .au
3sides.com.au
Tourismworkshops.com.au
Toddwright.com.au
The world is running out of domains so get yours quick!
Don’t forget
1. Don’t ignore renewal emails
2. Update credit card details on file
3. Check status every 12 months
4. Set to auto renew in case you forget
5. You can’t register other companies trade
marks, IP or trading names, misspellings
6. Watch out for ‘cheap domain names’ which
get you to buy extras to just use it.
Your domain name is
worth $$$
Website Hosting
Website Hosting
Your website lives here
Your domain name lives here
You and your customers live here
Website hosting
Where you website ‘lives’
The ‘real estate’ for your files
You pay Monthly rental
Unmanaged vs. Managed hosting
Up time guarantees
Your host is not liable for your site remaining secure
Managed Wordpress Hosting
http://hostify.com.au//
Unmanaged hosting
www.aussiehq.com.au
START YOUR OWN WEBSITE
Your Website
Words
Images
Links
SEO
Structure
Site Map Analytics
Menu
Structure
Conversion
/ Call to
Action
Updates
4 simple ways to start a website
1.Getting Aussie Business
Online Website
2.Start a blog
3.Get a template site
4.Find a website developer
Find a web developer (meet kevin)
Questions to ask kevin…
1. How do I find a good web
designer?
2. Are you a Freelance or
web company?
3. Should I hire a local web
site designer?
4. How long does it take to
build a website?
5. What are the costs
involved?
6. Do you create the
content?
7. Can I update the site
myself?
8. Will you help me market
the site?
9. Will you stick around after
launch?
10.What about the future?
Content management systems (CMS)
Proprietary CMS (Business catalyst, Web 123)
– Custom developed in house, Owned by one company, Licensed or leased
Open Source (CMS) (Wordpress / joomla etc)
– Customised to suit project, Free to use – pay to customise, Community developed
Next steps:
1. Do your homework – fill out the web
brief and set your goals
2. Investigate the sites you do and don’t
like
3. Register a domain name
4. Look at hosting options
5. Start thinking about your budget
6. Work out are you a DIY or get help type
of business?
Workshops and Consultations
Workshops
• Series of 17 workshop topics over the next 12 months
• Free sessions – subsidised by federal government – in Queanbeyan and
across the region
Digital Consultations
• 4 hour digital business consultations
• Develop and digital business plan
• Identify 3 get started now actions
• Help you start in the right digital direction
Workshop feedback
https://forms.communications.gov.au/
enterprisegroupfeedback
Verification word: training
Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!
Recommended