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Capital Region Creating your website : 101 Presented by: Todd Wright Threesides Marketing

Creating a Website: How to Get Started

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You need a website for your new business? Or maybe you have a site, set up by someone else, that is impossible to update and you’d like to explore the option of starting again? This workshop gave participants an understanding of how easy and inexpensive it can be to set up a website as and exposed the hidden expenses and workload required when you want something more than a basic site. This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Threesides Marketing www.threesides.com.au

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Page 1: Creating a Website: How to Get Started

Capital Region

Creating your website : 101

Presented by: Todd Wright

Threesides Marketing

Page 2: Creating a Website: How to Get Started

Housekeeping

Page 3: Creating a Website: How to Get Started

RDA Southern Inland Region

Page 4: Creating a Website: How to Get Started

Our Mission To provide energised leadership, share innovative solutions, broker

positive relationships and deliver valued projects to the region.

Regional Priorities • Regional Development Planning

• Education, Employment & Investment

• Transport – Infrastructure & Services

• Regional Food

• Digital Economy Transition

• Living & Working Sustainably

Page 5: Creating a Website: How to Get Started

Key Initiatives • South East Region of Renewable Energy Excellence

• Regional Sponsored Migration Scheme

• Southern NSW Harvest Association

• Capital Region Digital Enterprise Program

How We Can Help You • Access to government programs

• Advice and training

• Sourcing skilled labour

• Grants - support and data

• Networks and contacts

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Find out More

Richard Everson

Project Officer

Mob. 0427 27 27 54

[email protected]

www.rdasi.org.au

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We help these businesses with their online marketing:

Old Bus Depot Markets National Parks NSW

Retail 360 Lantern Apartments Thredbo

Sportsmans Warehouse DDCS family Lawyers

RGT Training Trev’s café Dickson

(and more…)

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Your name,

business, and

the one thing

that motivated

you to come

today?

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Learning outcomes

1. Explain the basic requirements for establishing

a business website

2. Identify resources to register a web address

and host your website

3. Recognise the type of website most suited for

you, your budget and timeframe.

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Overview

Why do you need a website

Types of sites, costs, time

Domains + Hosting

Content Management Systems

Start your own website

What to watch out for

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It’s not about

technology..

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It’s still about people

(right?)

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Your customer

Website

LOCAL

Listings

LINKS

connections

SEARCH

SEO/SEM

Online SALES

DIRECT marketing

SOCIAL Media

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WEBSITES: The thinking

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ABS Statistics – digitalbusiness.gov.au 2013

33.2 % of micro businesses

97.3 % cent of big businesses

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Planning for your website

Why do you want a website?

What does it need to do for your business?

What is your measure for success?

How to people currently find / interact with

your business?

How will you manage it?

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The big 4 questions ( to ask)

1. What sort of site do I want?

2. How much will it cost?

3. How long will it take?

4. What is involved in the process?

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Main types of websites

A. Brochure sites (Basic)

B. Customer Websites (Simple)

C. Full websites (Complete)

D. E-commerce sites

(Transactional)

Page 22: Creating a Website: How to Get Started

http://festaitalianafrederick.com/

Brochure site

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http://www.opencolleges.edu.au/

Full Site

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http://www.pinkfrosting.com.au/

Ecommerce Site

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What will it (should it) cost?

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What will it (should it) cost?

Brochure sites (Basic) $500-$1000

Customer Websites (Simple) $1,000 - $3,000

Full websites (Complete) $3,000 - $7,000

E-commerce sites (Transactional) $1,000-$10,000+

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How long will it take?

Brochure sites (Basic) 2-3 weeks

Customer Websites (Simple) 5-8 weeks

Full websites (Complete) 12 weeks

E-commerce sites (Transactional) 12 weeks +

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WEBSITES: The moving parts

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Website Domain Name

Website Hosting

CMS Content

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DOMAIN NAMES

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www.greatname.com.au

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Domain / Web Names

How you should pick a domain name

1. Your business name

2. Your products or service

3. Where you operate

4. Easy to spell

5. Own variations for Intellectual property

purposes

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www.mywebname.com.au

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Domain / Web Names

1. Business name and ABN / CAN

2. Contact Details

3. Credit Card / direct payment

4. Renew .com.au every 2 years

COST: $30/2 years or more

Page 36: Creating a Website: How to Get Started

www.aussiehq.com.au

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Domain / Web Names

Threesides – URL’s

Threesides.com.au / .net.au / .org

Trainingcanberra.com / .au

Marketingcanberra.com / .au

3sides.com.au

Tourismworkshops.com.au

Toddwright.com.au

The world is running out of domains so get yours quick!

Page 38: Creating a Website: How to Get Started

Don’t forget

1. Don’t ignore renewal emails

2. Update credit card details on file

3. Check status every 12 months

4. Set to auto renew in case you forget

5. You can’t register other companies trade

marks, IP or trading names, misspellings

6. Watch out for ‘cheap domain names’ which

get you to buy extras to just use it.

Your domain name is

worth $$$

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www.drop.com.au

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Website Hosting

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Website Hosting

Your website lives here

Your domain name lives here

You and your customers live here

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Website hosting

Where you website ‘lives’

The ‘real estate’ for your files

You pay Monthly rental

Unmanaged vs. Managed hosting

Up time guarantees

Your host is not liable for your site remaining secure

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START YOUR OWN WEBSITE

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Your Website

Words

Images

Links

SEO

Structure

Site Map Analytics

Menu

Structure

Conversion

/ Call to

Action

Updates

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4 simple ways to start a website

1.Getting Aussie Business

Online Website

2.Start a blog

3.Get a template site

4.Find a website developer

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www.gettingbusinessonline.com.au

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www.wordpress.com

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www.web123.com.au

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Find a web developer (meet kevin)

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Questions to ask kevin…

1. How do I find a good web

designer?

2. Are you a Freelance or

web company?

3. Should I hire a local web

site designer?

4. How long does it take to

build a website?

5. What are the costs

involved?

6. Do you create the

content?

7. Can I update the site

myself?

8. Will you help me market

the site?

9. Will you stick around after

launch?

10.What about the future?

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Content management systems (CMS)

Proprietary CMS (Business catalyst, Web 123)

– Custom developed in house, Owned by one company, Licensed or leased

Open Source (CMS) (Wordpress / joomla etc)

– Customised to suit project, Free to use – pay to customise, Community developed

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Next steps:

1. Do your homework – fill out the web

brief and set your goals

2. Investigate the sites you do and don’t

like

3. Register a domain name

4. Look at hosting options

5. Start thinking about your budget

6. Work out are you a DIY or get help type

of business?

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Workshops and Consultations

Workshops

• Series of 17 workshop topics over the next 12 months

• Free sessions – subsidised by federal government – in Queanbeyan and

across the region

Digital Consultations

• 4 hour digital business consultations

• Develop and digital business plan

• Identify 3 get started now actions

• Help you start in the right digital direction

Page 61: Creating a Website: How to Get Started

Stay in touch

Website:

www.crde.com.au

Call the office:

62970933

Stay on our email list

Tell a friend!