Creating a Website: Creating Content and Launching Your Site

Capital Region

Creating Your Website Series: Part 3 Creating content and launching your site

Presented by: Todd Wright

Threesides Marketing

Housekeeping

RDA Southern Inland Region

Key Initiatives • South East Region of Renewable

Energy Excellence

• Regional Sponsored Migration

Scheme

• Southern NSW Harvest Association

• Capital Region Digital Enterprise

Program How We Can Help You • Access to government programs

• Advice and training

• Sourcing skilled labour

• Grants - support and data

• Networks and contacts

Find out More Richard Everson Project Officer Mob. 0427 27 27 54 richard@rdasi.org.au www.rdasi.org.au

www.threesides.com.au

www.Facebook.com/threesides

www.Twitter.com/threesides

www.slideshare.net/threesides

1. Identify content for your site that is

valuable for users and marketing

2. Evaluate what images will work well

on your site

3. Understand the benefits of telling your

story through video on your site

4. Compose a task list of what to do

when launching your site

Learning outcomes

1. Identify content for your site that is valuable for users and marketing

2. Evaluate what images will work well on your site

3. Understand the benefits of telling your story through video on your site

4. Compose a task list of what to do when launching your site

Domain Name

Website Hosting

Content Mgmt

System (CMS)

Content + Functionality

Launch + optimisation

Your Website

http://www.adaptivepath.com/ideas/serving-experience-as-the-product/

Building a site – what to consider

1. Design / Appearance (front end)

2. Usability

3. Functionality

4. Content

5. Search Engine Optimisation

Content –Top 5 tips

1. Write content that is easy to skim

start with conclusion at the top limit each paragraph to one key concept use meaningful headings (good for accessibility) use bullet points and number lists

2. Keep wording short and simple

3. Know your audience

imagine who they are and write with them in mind

Content – Top 5 Tips

4. Build trust

be factual and accurate Check for typos and spell check Keep content up to date

5. Be generous with your expert knowledge

be seen as an authority don’t give it all out at once, digestible pieces

Have a clear call to action

Content tools

It’s as simple as a Word doc

Set up heading structure to reflect site

What’s on your page

Links

Downloads

Images

Icons

Video

Email signup

Links

1.Internal links

2.External Links

3.Backlinks *to your site*

4.Download links

Value of links

1. Get people to the ‘checkout’

2. Help with navigation

3. Help search engines indexing your site

4. Improve referral traffic

Links

Hyperlinking tips

1. Try to avoid cluttering the page with too many links.

2. Make sure people can see everything that is in your site in the navigation.

3. Make sure that in-text links are meaningful, so that visitors know where they are going. Avoid terms like ‘click here’. This is especially important for people who use screen readers and other devices.

4. When linking to a document, image, spreadsheet or database file, make it clear that the user is initiating a download by clicking on that link.

Bad document linking

Click here to download this document.

Good document linking

You can download our guide to better linking

here (PDF 350kb)

Downloads

1. Ensure securely formatted downloads – PDF’s

2. Name them properly

3. Put the file size in the link (350kb)

4. Put the doc format in the link (PDF)

5. Test your downloads on different browsers

6. Host them off site where appropriate – video, slides, music

Naming conventions

http://www.dva.gov.au/dvaforms/Documents/D0992.pdf

http://www.dva.gov.au/dvaforms/Documents/RAP-Mobility-and-Functional-Support Products-D0992.pdf

Email signups

Images – what your site needs

1. photographs of business premises, people and products

2. company logos

3. diagrams and other illustrations that describe business products and services

4. maps of business locations.

Images – what your site needs

Write a shot list for your site

Have it Need it

Building Shot Product shots

People Shot Map

Internal Shots

Logo

Your own images

1. High quality

2. Authentic

3. Up to date

4. Professionally shot where possible

5. Add image credits where appropriate

6. Need to tell a story

7. Convey your personality

Intellectual Property

Intellectual Property law (with some exceptions) requires that you obtain permission from the copyright owner (or relevant rights holder) before using copyright material.

Permission

Make sure that you either own the intellectual property in the images you use on your site or that you have permission from the copyright holder(s) and acknowledge them appropriately.

http://www.digitalbusiness.gov.au/creating-your-website/creating-and-

organising-content/working-with-multimedia/#stim

Image copyright

If you don’t own it – you shouldn’t use it.

www.Copyright.org.au

http://creativecommons.org.au/

Stock Libraries

Australian Stock Images (Australian)

Oz Stock (Australian)

Australia Stock Photos (Australian)

iStockphoto (international)

Getty images (international)

Stock Exchange

http://search.creativecommons.org/

http://www.flickr.com/creativecommons/

http://search.creativecommons.org/

Images

1. Use high res images wherever possible

2. Optimise them when saving

3. Be careful of JPEG compression

settings

4. Consider the physical image size and

image quality

5. Find a suitable program to edit images

Working with Images

1. Size - pixels (200x200)

2. Resolution - depth (72dpi /

300dpi)

3. JPEG Compression (0-100)

Free image editing programs

1. Pic Monkey - http://www.picmonkey.com/

2. Photoshop Express Editor - http://www.photoshop.com/tools?wf=editor

3. GIMP - http://www.gimp.org/

Icons

1. Create visual quick links

2. Provide visual cues and clues

3. Need to be relevant to your customer

Icons

https://www.iconfinder.com/free_icons

Video

Pictures might tell a thousand words – but

a video will tell more of the story.

Why bother with video?

• More than 1 billion unique users visit YouTube each month

• 100 hours of video are uploaded to YouTube every minute

• Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year

• Google search loves video

Video

Create Video

• Relevant topic

• Keep it simple – shoot on your smart phone or camera

• Edit the rough bits

Add to youtube

• Create Channel (google acct.)

• Upload video

• Add description

• Get emebed link

Embed in site

• Create a page

• Insert the embed code

• Press play!

Video

www.youtube.com

Video

https://vimeo.com/

Launching your site - Checklist

Check the site content

Check all links incl. downloads

Test your forms

Backup your site

Redirect your domain name

Keep a close eye on site for first 30 days

Check your analytics

Site Launch SEO tasks

1. Ensure you know your keywords

2. Have google analytics and webmaster tools installed

3. Have a site map

4. Submit your site to google

5. Start building back links with other businesses

6. Submit it to directories – Google Places

http://www.google.com/submityourcontent/

Next steps

1. Put together your image shot list

2. Get your content in order and organised

3. Sort out your links and downloads

4. Look into video

5. Get your launch checklist together

6. Starting thinking about marketing your site

Workshops and Consultations

Workshops

– Series of 17 workshop topics over the next 12 months

– Free sessions – subsidised by federal government – in Queanbeyan and across the region

Digital Consultations

– 4 hour digital business consultations – Develop and digital business plan – Identify 3 get started now actions – Help you start in the right digital direction

Workshop feedback

https://forms.communications.gov.au/ enterprisegroupfeedback

Verification word: training

Stay in touch

Website:

www.crde.com.au

Call the office:

62970933

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