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This workshop introduced participants to the art of creating interesting and informative content for their sites that is easy to view and improves their marketing potential. Then it was ready, set, go to site launch where our presenter provided participants with tips to getting their sites ready for the rest of the world to see. This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Threesides Marketing www.threesides.com.au
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Capital Region
Creating Your Website Series: Part 3 Creating content and launching your site
Presented by: Todd Wright
Threesides Marketing
Housekeeping
RDA Southern Inland Region
Key Initiatives • South East Region of Renewable
Energy Excellence
• Regional Sponsored Migration
Scheme
• Southern NSW Harvest Association
• Capital Region Digital Enterprise
Program How We Can Help You • Access to government programs
• Advice and training
• Sourcing skilled labour
• Grants - support and data
• Networks and contacts
Find out More Richard Everson Project Officer Mob. 0427 27 27 54 [email protected] www.rdasi.org.au
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
1. Identify content for your site that is
valuable for users and marketing
2. Evaluate what images will work well
on your site
3. Understand the benefits of telling your
story through video on your site
4. Compose a task list of what to do
when launching your site
Learning outcomes
1. Identify content for your site that is valuable for users and marketing
2. Evaluate what images will work well on your site
3. Understand the benefits of telling your story through video on your site
4. Compose a task list of what to do when launching your site
Domain Name
Website Hosting
Content Mgmt
System (CMS)
Content + Functionality
Launch + optimisation
Your Website
http://www.adaptivepath.com/ideas/serving-experience-as-the-product/
Building a site – what to consider
1. Design / Appearance (front end)
2. Usability
3. Functionality
4. Content
5. Search Engine Optimisation
Content –Top 5 tips
1. Write content that is easy to skim
start with conclusion at the top limit each paragraph to one key concept use meaningful headings (good for accessibility) use bullet points and number lists
2. Keep wording short and simple
3. Know your audience
imagine who they are and write with them in mind
Content – Top 5 Tips
4. Build trust
be factual and accurate Check for typos and spell check Keep content up to date
5. Be generous with your expert knowledge
be seen as an authority don’t give it all out at once, digestible pieces
Have a clear call to action
Content tools
It’s as simple as a Word doc
Set up heading structure to reflect site
What’s on your page
Links
Downloads
Images
Icons
Video
Email signup
Links
1.Internal links
2.External Links
3.Backlinks *to your site*
4.Download links
Value of links
1. Get people to the ‘checkout’
2. Help with navigation
3. Help search engines indexing your site
4. Improve referral traffic
Links
Hyperlinking tips
1. Try to avoid cluttering the page with too many links.
2. Make sure people can see everything that is in your site in the navigation.
3. Make sure that in-text links are meaningful, so that visitors know where they are going. Avoid terms like ‘click here’. This is especially important for people who use screen readers and other devices.
4. When linking to a document, image, spreadsheet or database file, make it clear that the user is initiating a download by clicking on that link.
Bad document linking
Click here to download this document.
Good document linking
You can download our guide to better linking
here (PDF 350kb)
Downloads
1. Ensure securely formatted downloads – PDF’s
2. Name them properly
3. Put the file size in the link (350kb)
4. Put the doc format in the link (PDF)
5. Test your downloads on different browsers
6. Host them off site where appropriate – video, slides, music
Naming conventions
http://www.dva.gov.au/dvaforms/Documents/D0992.pdf
http://www.dva.gov.au/dvaforms/Documents/RAP-Mobility-and-Functional-Support Products-D0992.pdf
Email signups
Images – what your site needs
1. photographs of business premises, people and products
2. company logos
3. diagrams and other illustrations that describe business products and services
4. maps of business locations.
Images – what your site needs
Write a shot list for your site
Have it Need it
Building Shot Product shots
People Shot Map
Internal Shots
Logo
Your own images
1. High quality
2. Authentic
3. Up to date
4. Professionally shot where possible
5. Add image credits where appropriate
6. Need to tell a story
7. Convey your personality
Intellectual Property
Intellectual Property law (with some exceptions) requires that you obtain permission from the copyright owner (or relevant rights holder) before using copyright material.
Permission
Make sure that you either own the intellectual property in the images you use on your site or that you have permission from the copyright holder(s) and acknowledge them appropriately.
http://www.digitalbusiness.gov.au/creating-your-website/creating-and-
organising-content/working-with-multimedia/#stim
Image copyright
If you don’t own it – you shouldn’t use it.
Stock Libraries
Australian Stock Images (Australian)
Oz Stock (Australian)
Australia Stock Photos (Australian)
iStockphoto (international)
Getty images (international)
Stock Exchange
http://search.creativecommons.org/
http://www.flickr.com/creativecommons/
http://search.creativecommons.org/
Images
1. Use high res images wherever possible
2. Optimise them when saving
3. Be careful of JPEG compression
settings
4. Consider the physical image size and
image quality
5. Find a suitable program to edit images
Working with Images
1. Size - pixels (200x200)
2. Resolution - depth (72dpi /
300dpi)
3. JPEG Compression (0-100)
Free image editing programs
1. Pic Monkey - http://www.picmonkey.com/
2. Photoshop Express Editor - http://www.photoshop.com/tools?wf=editor
3. GIMP - http://www.gimp.org/
Icons
1. Create visual quick links
2. Provide visual cues and clues
3. Need to be relevant to your customer
Video
Pictures might tell a thousand words – but
a video will tell more of the story.
Why bother with video?
• More than 1 billion unique users visit YouTube each month
• 100 hours of video are uploaded to YouTube every minute
• Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year
• Google search loves video
Video
Create Video
• Relevant topic
• Keep it simple – shoot on your smart phone or camera
• Edit the rough bits
Add to youtube
• Create Channel (google acct.)
• Upload video
• Add description
• Get emebed link
Embed in site
• Create a page
• Insert the embed code
• Press play!
Launching your site - Checklist
Check the site content
Check all links incl. downloads
Test your forms
Backup your site
Redirect your domain name
Keep a close eye on site for first 30 days
Check your analytics
Site Launch SEO tasks
1. Ensure you know your keywords
2. Have google analytics and webmaster tools installed
3. Have a site map
4. Submit your site to google
5. Start building back links with other businesses
6. Submit it to directories – Google Places
Next steps
1. Put together your image shot list
2. Get your content in order and organised
3. Sort out your links and downloads
4. Look into video
5. Get your launch checklist together
6. Starting thinking about marketing your site
Workshops and Consultations
Workshops
– Series of 17 workshop topics over the next 12 months
– Free sessions – subsidised by federal government – in Queanbeyan and across the region
Digital Consultations
– 4 hour digital business consultations – Develop and digital business plan – Identify 3 get started now actions – Help you start in the right digital direction
Workshop feedback
https://forms.communications.gov.au/ enterprisegroupfeedback
Verification word: training
Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!
