Conventions drown media

Opens with an mid, displaying the stage they are on for their performance side of the music video. This connotes it could be a live performance due to the bands name

sign situated behind them, which is similar

to their actual live performances.

This appears to be a POV shot of an audience viewing their performance. This repeats the fused performance and narrative feature from 'Can You Feel My Heart' displaying the band has this is a common video feature.

An example of the SFX used within the video, it displays unnatural changes and links to the song 'Drown' as they want to be saved from turning into something they aren't. It's very simple SFX in comparison to other bands and genres and aids the explanation of the song so is overall effective.

This mid shot highlights mise en scene, due to the clothing of what appears to be a priest, and the lighting behind him making him appear holy. Also, the lighting used is candles which are representative of a natural, pure environment.

This mid shot appears near the end of the video, it summarizes the purification process healing the drummer from the werewolf state. Once again it highlights the synchronization between performance and narrative for 'Bring Me The Horizon' this is not a common conventions for all bands.