View
1.266
Download
0
Category
Preview:
DESCRIPTION
Molly Byrnes discusses the importance of Content Operations
Citation preview
CONTENT OPS IS TOPS!MOLLY BYRNES
@MABFIRE
#NYCMJUNE 20, 2012
Monday, June 25, 12
CONTENT WHAT?
Monday, June 25, 12
CONTENT OPS AND ENTROPYContent Operations is becoming crucial as the complexity of content on the web increases.
Monday, June 25, 12
FIVE C’S OF CONTENT OPS• CMS
• Communication
• Cache
• Context
• Curation
Monday, June 25, 12
Monday, June 25, 12
Monday, June 25, 12
Monday, June 25, 12
TYPES OF CONTENT • Static
• Dynamic
• Text
• Image
• Garbage...
Monday, June 25, 12
CMS
Monday, June 25, 12
Monday, June 25, 12
KNOW YOUR CMS!
• Open Source - free as in kittens
• Proprietary - for profit
• Custom - be careful what you wish for
Monday, June 25, 12
Monday, June 25, 12
OPEN SOURCE• Code is visible and changes can be made
• Development is community driven
• Often requires customization
• Development is not free like the codebase
• Examples include Drupal, WordPress, Joomla
Monday, June 25, 12
PROPRIETARY• Often come with support
• Highly developed feature sets
• Can be specific to certain use case
• Difficult and costly to change
• Costly to purchase and ongoing financial investment
Monday, June 25, 12
“”
Henry Ford
People can have the Model T in any color--so long as it's black.
Monday, June 25, 12
CUSTOM• Built using web frameworks
• Can be highly customized for use cases
• Limited amount of people who can maintain
• Make sure you know what you want
Monday, June 25, 12
CONTENT OPS & CMS
• Workarounds!
• Many clicks = less productive
• Documentation
Monday, June 25, 12
COMMUNICATION
Monday, June 25, 12
Content???
Communication
WHAT CAME FIRST?
Monday, June 25, 12
COMMMUNICATE! • Who writes the text?
• Who manages the server where the content lives?
• Who designs the interface?
• Who codes the administrative backend?
• Do these people ever talk to each other?
Monday, June 25, 12
Monday, June 25, 12
CACHE
Monday, June 25, 12
Monday, June 25, 12
CACHE!• Cache all for the technical considerations behind the
scenes
• Optimized for content to be accessed quickly
• Browser, DNS, Site
Monday, June 25, 12
“”PR Saavy / Web Saavy?
Ida Noa
I’m so excited. Kourtney Kardashian just tweeted a link to my new skin care line. She has so many followers!!
Uhhhh......Why is my website white???
Monday, June 25, 12
CONTEXT
Monday, June 25, 12
SO MANY PLACES IT COULD END UP!
Monday, June 25, 12
SO MANY PLACES IT COULD END UP!
Monday, June 25, 12
SO MANY PLACES IT COULD END UP!
Monday, June 25, 12
CONTEXT MAKES CONTENT RICHER
• Metadata
• Markup
• Syndication
Monday, June 25, 12
HTML5• Web standard for generating markup that contains more
context and structure
• <html>
• Attributes: <video> <article> <email>
Monday, June 25, 12
Monday, June 25, 12
CURATION
Monday, June 25, 12
CURATE!• Know how your content is getting on the page
• If you want to be able to curate it according to set rules, these will have to be built into your CMS
• Audits
• Sorting: drag and drop, lists, bulk tools
Monday, June 25, 12
Monday, June 25, 12
Monday, June 25, 12
QUESTIONS?MOLLY BYRNESProject Managermbyrnes@phase2technology.com
@mabfire
Monday, June 25, 12
phase2technology.com@phase2tech
Monday, June 25, 12
Recommended