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Molly Byrnes discusses the importance of Content Operations
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CONTENT OPS IS TOPS!MOLLY BYRNES
@MABFIRE
#NYCMJUNE 20, 2012
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CONTENT WHAT?
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CONTENT OPS AND ENTROPYContent Operations is becoming crucial as the complexity of content on the web increases.
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FIVE C’S OF CONTENT OPS• CMS
• Communication
• Cache
• Context
• Curation
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TYPES OF CONTENT • Static
• Dynamic
• Text
• Image
• Garbage...
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CMS
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KNOW YOUR CMS!
• Open Source - free as in kittens
• Proprietary - for profit
• Custom - be careful what you wish for
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OPEN SOURCE• Code is visible and changes can be made
• Development is community driven
• Often requires customization
• Development is not free like the codebase
• Examples include Drupal, WordPress, Joomla
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PROPRIETARY• Often come with support
• Highly developed feature sets
• Can be specific to certain use case
• Difficult and costly to change
• Costly to purchase and ongoing financial investment
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“”
Henry Ford
People can have the Model T in any color--so long as it's black.
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CUSTOM• Built using web frameworks
• Can be highly customized for use cases
• Limited amount of people who can maintain
• Make sure you know what you want
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CONTENT OPS & CMS
• Workarounds!
• Many clicks = less productive
• Documentation
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COMMUNICATION
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Content???
Communication
WHAT CAME FIRST?
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COMMMUNICATE! • Who writes the text?
• Who manages the server where the content lives?
• Who designs the interface?
• Who codes the administrative backend?
• Do these people ever talk to each other?
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CACHE
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CACHE!• Cache all for the technical considerations behind the
scenes
• Optimized for content to be accessed quickly
• Browser, DNS, Site
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“”PR Saavy / Web Saavy?
Ida Noa
I’m so excited. Kourtney Kardashian just tweeted a link to my new skin care line. She has so many followers!!
Uhhhh......Why is my website white???
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CONTEXT
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SO MANY PLACES IT COULD END UP!
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SO MANY PLACES IT COULD END UP!
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SO MANY PLACES IT COULD END UP!
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CONTEXT MAKES CONTENT RICHER
• Metadata
• Markup
• Syndication
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HTML5• Web standard for generating markup that contains more
context and structure
• <html>
• Attributes: <video> <article> <email>
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CURATION
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CURATE!• Know how your content is getting on the page
• If you want to be able to curate it according to set rules, these will have to be built into your CMS
• Audits
• Sorting: drag and drop, lists, bulk tools
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phase2technology.com@phase2tech
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