Content is not_flat

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As content strategists, we get upset when people ask us to shove content into pre-designed wireframes or applications. However the tools we use for analysis and production aren't much better - our meticulously-labelled Excel sheets, tree-structured CMS sidebars, and tabbed site maps squash each page, making contextual relationships invisible. Looking at an actual FAQ project we'll see how our tools all fell apart, and how we can fix it.

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flatco

nten

tis

not

@coryannj

Case study/cheap therapy

How to !x it

Self-indulgentpersonal anecdotes

Surprise audience participation

Waah

Why?

Why?(& have you

found Jesus?)

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help

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=

So?

digraph G{

"Page 1" -> "Page 2";

digraph G{ "Page 1" -> "Page 2"; "Page 1" -> "Page 3"; "Page 1" -> "Page 4"; "Page 2" -> "Page 3"; "Page 2" -> "Page 4"; "Page 3" -> "Page 4";}

!lename.gv

+

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studyatucd/china/chinese/

studyatucd/

studyatucd/china/

studyatucd/visitingoccasion

alstudents/

studyatucd/ucdoverseaspro

grammes/

studyatucd/internationalbro

chure/studyatucd/full-timedegreestud

ents/

studyabroad/

studyabroad/support/

studyabroad/summerinternsh

ip/

studyabroad/sportandexercis

e/studyabroad/

science/

studyabroad/pre-veterinary/

studyabroad/pre-medical/

studyabroad/pre-law/

studyabroad/nursingandmid

wifery/

studyabroad/fees/

studyabroad/engineering/

studyabroad/cultural_social/

studyabroad/contact/

studyabroad/clintoninstituteforamericanstudie

s/

studyabroad/business/

studyabroad/artscelticstudieshumansciences

/

studyabroad/architecture/

studyabroad/agriculturefooda

ndnutrition/

studyabroad/accommodation

/

practical_information/

ucd_googlemap/

staff/

practical_information/

practical_information/

scholarships_funding/

practical_information/esn/

practical_information/

accommodation/

practical_information/

funding_us/practical_inform

ation/travellingtoucd/

practical_information/

studentsupport/

practical_information/

internationalhandbook/

practical_information/iss/

practical_information/

orientation/

practical_information/

registeringwithgnib/

practical_information/

registration/

photogallery/welcomerecepti

on2009/welcome_reception_2010_19

photogallery/welcomerecepti

on2009/welcome_reception_2010_18

photogallery/welcomerecepti

on2009/welcome_reception_2010_16

photogallery/welcomerecepti

on2009/welcome_reception_2010_13

photogallery/welcomerecepti

on2009/welcome_reception_2010_12

photogallery/welcomerecepti

on2009/welcome_reception_2010_06photogallery/

welcomereception2009/

welcome_reception_2010_02

photogallery/welcomerecepti

on2009/welcome_reception_2010_01

photogallery/

photogallery/orientation2010studentwelcom

eandfair/

photogallery/glendalough201

0/

photogallery/galway2010/

photogallery/welcomerecepti

on2009/

livinginireland/

livinginireland/workinginirelan

d/

livinginireland/visainformation/

livinginireland/studenthealth/

livinginireland/costofliving/

internationalpartnerships/

univeristas21/u21summersch

ool/

internationalpartnerships/

internationalpartnerships/

internationalcollaborativeprogra

mmes/

internationalpartnerships/

erasmusmundusprogrammesat

ucd/

internationalpartnerships/

applytoerasmusmundusucdappl

icants/

information_for_students/

travellingtoucd/

information_for_students/

ucd_googlemap/

information_for_students/

information_for_students/

studentsupport/

information_for_students/

scholarships_funding/

information_for_students/

registration/

information_for_students/

registeringwithgnib/

information_for_students/orientation/

information_for_students/iss/

information_for_students/

internationalhandbook/

information_for_students/

funding_us/

information_for_students/esn/

information_for_students/

accommodation/

http://www.ucd.

ie/international/

videotestimonials/

ucdgloballounge/

ucd international

staff/

newsevents/

informationforoverseasrepresen

tatives/

exchanges/

contactus/

exchanges/comingtoucdonerasmusexchan

ge/exchanges/

comingtoucdfromoutsidetheeu/

exchanges/studenttestimon

ials/

exchanges/studenttestimon

ials/testimonialusa/

exchanges/studenttestimon

ials/testimonialnewz

ealand/

exchanges/studenttestimon

ials/testimonialneth

erlands/

exchanges/studenttestimon

ials/testimonialirelan

d2/

exchanges/studenttestimon

ials/testimonialirelan

d1/exchanges/

studenttestimonials/

testimonialiceland/

exchanges/studenttestimon

ials/testimonialchina

/

exchanges/outgoing_excha

nge/faqs/

exchanges/outgoing_excha

nge/outgoing_erasmus_exchange_s

taff/

exchanges/outgoing_excha

nge/outgoing_erasmus_exchange_postapplication/

exchanges/outgoing_excha

nge/outgoing_erasmus_exchange_f

ees/

exchanges/outgoing_excha

nge/howtoapply/

exchanges/outgoing_excha

nge/destinations/

exchanges/outgoing_excha

nge/

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Version control

Real-time collaboration

Comments galore

‘Working’ links

<h2 class="c2"><a name="h.dqz7oftumgmq"></a><span class="c0 c8">(Not sure if you can switch or how?)</span></h2><h3 class="c2"><a name="h.fkp2gdhjs7mk"></a><span class="c1 c0">Can I switch if I&rsquo;m renting?</span></h3><p class="c2"><span>You can switch to Airtricity if you&rsquo;re renting, as long as your property has a separate electricity and/or gas meter and the energy bills are currently in your name. If you&rsquo;re unsure, contact your landlord !rst.</span></p><p class="c2 c7"><span></span></p>

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thanks!@coryannj

Cory-Ann Joseph