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As content strategists, we get upset when people ask us to shove content into pre-designed wireframes or applications. However the tools we use for analysis and production aren't much better - our meticulously-labelled Excel sheets, tree-structured CMS sidebars, and tabbed site maps squash each page, making contextual relationships invisible. Looking at an actual FAQ project we'll see how our tools all fell apart, and how we can fix it.
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flatco
nten
tis
not
@coryannj
Case study/cheap therapy
How to !x it
Self-indulgentpersonal anecdotes
Surprise audience participation
Waah
Why?
Why?(& have you
found Jesus?)
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help
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So?
☹
digraph G{
"Page 1" -> "Page 2";
digraph G{ "Page 1" -> "Page 2"; "Page 1" -> "Page 3"; "Page 1" -> "Page 4"; "Page 2" -> "Page 3"; "Page 2" -> "Page 4"; "Page 3" -> "Page 4";}
!lename.gv
+
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studyatucd/china/chinese/
studyatucd/
studyatucd/china/
studyatucd/visitingoccasion
alstudents/
studyatucd/ucdoverseaspro
grammes/
studyatucd/internationalbro
chure/studyatucd/full-timedegreestud
ents/
studyabroad/
studyabroad/support/
studyabroad/summerinternsh
ip/
studyabroad/sportandexercis
e/studyabroad/
science/
studyabroad/pre-veterinary/
studyabroad/pre-medical/
studyabroad/pre-law/
studyabroad/nursingandmid
wifery/
studyabroad/fees/
studyabroad/engineering/
studyabroad/cultural_social/
studyabroad/contact/
studyabroad/clintoninstituteforamericanstudie
s/
studyabroad/business/
studyabroad/artscelticstudieshumansciences
/
studyabroad/architecture/
studyabroad/agriculturefooda
ndnutrition/
studyabroad/accommodation
/
practical_information/
ucd_googlemap/
staff/
practical_information/
practical_information/
scholarships_funding/
practical_information/esn/
practical_information/
accommodation/
practical_information/
funding_us/practical_inform
ation/travellingtoucd/
practical_information/
studentsupport/
practical_information/
internationalhandbook/
practical_information/iss/
practical_information/
orientation/
practical_information/
registeringwithgnib/
practical_information/
registration/
photogallery/welcomerecepti
on2009/welcome_reception_2010_19
photogallery/welcomerecepti
on2009/welcome_reception_2010_18
photogallery/welcomerecepti
on2009/welcome_reception_2010_16
photogallery/welcomerecepti
on2009/welcome_reception_2010_13
photogallery/welcomerecepti
on2009/welcome_reception_2010_12
photogallery/welcomerecepti
on2009/welcome_reception_2010_06photogallery/
welcomereception2009/
welcome_reception_2010_02
photogallery/welcomerecepti
on2009/welcome_reception_2010_01
photogallery/
photogallery/orientation2010studentwelcom
eandfair/
photogallery/glendalough201
0/
photogallery/galway2010/
photogallery/welcomerecepti
on2009/
livinginireland/
livinginireland/workinginirelan
d/
livinginireland/visainformation/
livinginireland/studenthealth/
livinginireland/costofliving/
internationalpartnerships/
univeristas21/u21summersch
ool/
internationalpartnerships/
internationalpartnerships/
internationalcollaborativeprogra
mmes/
internationalpartnerships/
erasmusmundusprogrammesat
ucd/
internationalpartnerships/
applytoerasmusmundusucdappl
icants/
information_for_students/
travellingtoucd/
information_for_students/
ucd_googlemap/
information_for_students/
information_for_students/
studentsupport/
information_for_students/
scholarships_funding/
information_for_students/
registration/
information_for_students/
registeringwithgnib/
information_for_students/orientation/
information_for_students/iss/
information_for_students/
internationalhandbook/
information_for_students/
funding_us/
information_for_students/esn/
information_for_students/
accommodation/
http://www.ucd.
ie/international/
videotestimonials/
ucdgloballounge/
ucd international
staff/
newsevents/
informationforoverseasrepresen
tatives/
exchanges/
contactus/
exchanges/comingtoucdonerasmusexchan
ge/exchanges/
comingtoucdfromoutsidetheeu/
exchanges/studenttestimon
ials/
exchanges/studenttestimon
ials/testimonialusa/
exchanges/studenttestimon
ials/testimonialnewz
ealand/
exchanges/studenttestimon
ials/testimonialneth
erlands/
exchanges/studenttestimon
ials/testimonialirelan
d2/
exchanges/studenttestimon
ials/testimonialirelan
d1/exchanges/
studenttestimonials/
testimonialiceland/
exchanges/studenttestimon
ials/testimonialchina
/
exchanges/outgoing_excha
nge/faqs/
exchanges/outgoing_excha
nge/outgoing_erasmus_exchange_s
taff/
exchanges/outgoing_excha
nge/outgoing_erasmus_exchange_postapplication/
exchanges/outgoing_excha
nge/outgoing_erasmus_exchange_f
ees/
exchanges/outgoing_excha
nge/howtoapply/
exchanges/outgoing_excha
nge/destinations/
exchanges/outgoing_excha
nge/
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Version control
Real-time collaboration
Comments galore
‘Working’ links
<h2 class="c2"><a name="h.dqz7oftumgmq"></a><span class="c0 c8">(Not sure if you can switch or how?)</span></h2><h3 class="c2"><a name="h.fkp2gdhjs7mk"></a><span class="c1 c0">Can I switch if I’m renting?</span></h3><p class="c2"><span>You can switch to Airtricity if you’re renting, as long as your property has a separate electricity and/or gas meter and the energy bills are currently in your name. If you’re unsure, contact your landlord !rst.</span></p><p class="c2 c7"><span></span></p>
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thanks!@coryannj
Cory-Ann Joseph