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Jay Berkowitz, Author of The Ten Golden Rules of Online Marketing shared a lively presentation about the importance of content marketing for email marketers. Attendees discovered will how to: • Create awesome information that people want to consume, Like, tweet, forward to a friend and link to • Develop your own content-driven hub • Employ the Cascading Content Model • The 3 E’s of Social Media • Use the Britney Spears Method • Get it all done with no time, no team and no budget
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Content is King10 key strategies for email marketers in a social age
Jay Berkowitz TenGoldenRules.com
Content Marketing!
Content Marketing!
• Free Tools• Webinars• eBooks• White papers• Industry Studies• Blog• Podcast/Videocast• Social Media
Create a ‘home’ for your content
3 Types of Websites - Blogs
Set up a ‘blog’ at WordPress.org
As easy as an email
Create links
Flickr Photo Credit Sergey Golonkin
Add an image (Flickr.com, iStockPhoto.com)
Flickr Photo Credit Sergey Golonkin
Three Types of Websites #2 Editor
3 Types of Websites - Editor
Where do you get content?
Three Types of Websites #3 Community/UGC
3 Types of Websites – Community/UGC
3 Types of Websites – Community/UGC
3 Types of Websites – Community/UGC
3 Types of Websites – Community/UGC
3 Types of Websites
• Blog – Wordpress.org• Editor• Community (NING, BuddyPress,
HigherLogic)
#RMUG2013
Marcus Sheridan Virginia and Maryland
“Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”
Strategy 4 - Content Strategies
“How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”
http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
Britney Spears Model
Britney Spears Model
What types of Content
• Answer 20 Questions• Answer 20 Questions they should ask• Keyword Blogs• 25 Kinds of Blogs• Britney Spears Model
Search Engine
Optimization “SEO”
The ABC’s of SEO
A = ArchitectureClean code,
internal links, site map
B = Backlinks1,277 Links TO the site
Lists = great ‘Link Bait’
C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery
Add Keyword Phrases toFirst Paragraph, Middle and End
Add Meta Tags: Title, Description, H1, Alt Tag
SEM Rush Measures Search Terms listed on the first 2 pages of
Search Optimize Your Content
• ABC’s of SEO–Architecture–Backlinks–Content (copy, images, video)
A Picture is Worth 1000 Clicks!
563 likes403 shares
14 comments
1,427 likes1,246 shares18 comments
49,084 Likes77,084 Talking About This
157.0%
Aquabumps' began in 1999 when founder Eugene Tan started emailing shots of Bondi life to his mates
Pinterest.com
Pinterest.com
Infographic www.tengoldenrules.com/3-Es-Infograph.jpg
A Picture is Worth 1000 Clicks!
• The 3 E’s• Memes – Graphics, words, quotes• Pinterest• Infographics – Stats, industry
information, research, compilations
#RMUG2013
http://www.youtube.com/watch?v=LDyvcM0gcVs
Video!
• Calendarize• Optimize for Video SEO• How to video, keyword video,
product demonstration• Create a channel• Come to our site to learn more
about…
Kajabi.com
Brendon Buchard – 6 Types of ProductsBooks/eBooks, Presentations, DVD’s,
Audio, Courses, Coaching$100,000 / $197 / 365 = 1.3 per day
Information Marketing
• Free content• Build list, trust, reciprocity• The ‘sideways sales letter’
Cascade Content
Create a Content Calendar
1. Create Content! 2. Create a ‘home’3. 3 Types of Websites4. Content ideas5. The ABC’s of SEO6. A picture is worth 1000 clicks7. The 3 E’s8. Video9. Information Monetization10. Cascade Content
Content is King10 key strategies for email marketers in a social age
#RMUG2013
• Top 10 / try 1 thing today!• Be my friend! Linked In, Facebook, Twitter• Speaking Opportunities• Consulting, Search, Conversion, Affiliate, SEO PR• Slideshare.net (Jay Berkowitz, TenGolden Rules)• …F/U…
Jay Berkowitz www.TenGoldenRules.com561-620-9121
Content is King10 key strategies for email marketers in a social age
#RMUG2013
Content is King10 key strategies for email marketers in a social age
Jay Berkowitz TenGoldenRules.com
#RMUG2013
Recent MediaFOX TV
Recent MediaWall Street Journal
U San Fran Internet Masters Certificate
Author TGR, website, blog, podcast and an internet advertising agency by the same name
www.TenGoldenRules.comSearch Marketing & Social Media Agency
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