Content for NT

We write in your languageAn Introduction to Quill

Agenda

1. About us

2. Our approach

3. Our experience

About us

Our focus

Our DNA

Global Specialist Network

RigorousQuality

Controls

InnovativeProprietaryPlatform

Guaranteed “On-Brand”

Content

A global network of 1000+ specialists, writing in over 30 languages, covering any topic

Supported by our Quill Platform to ensure quality control at scale and in any language

With rigorous internal editorial controls to ensure consistency

Detailed brief

Sample articles

Screened writers

Quill Platform quality controls

Final editorial review

"We have been working with Quill across a number of our core brands for almost a year now, and have been consistently

impressed by the high quality of their content and the efficiency of their service”

Paul Hornby, Head of eCommerce at Shop Direct Group (Very.co.uk, Littlewoods)

Account team structure

Account Director (Project Lead, Client

& Market Liaison)

Named Editorial Manager (Specialist in

Content Strategies)

Native Editors Native Expert Writers

Why our clients work with us

What our clients say about us

Our approach

Our approach

We do this through 4 core content services

What is Content Strategy

Content strategy is about getting the right content, to the right user, at the right time

What is Content Production?

What is Content Curation?

What is Content Distribution?

Our approach to content distribution

Our established relationships

• 20% of Quill writers have their own blog• 1000+ writers, all incentivised to promote content

Measuring success

Our experience

Our clients count on us to write in their language

Client since October 2011 (retained)Annual sales of £1.7bn

Case Study A

Shop Direct Group’s SEO strategy

FashionBeauty

FurnitureHome & Living

ElectricalsLifestyleGaming

Challenge• Reduce reliance on paid forms of online media without

affecting overall traffic levels • Generate targeted incremental traffic volumes through

organic search• Remove duplicate content• Retain each brand’s individual tone of voice

Case Study A continued…

Solution - putting content at the heart of Shop Direct Group’s SEO strategy

• Consumer surveys• Celebrity interviews• Infographics• Opinion pieces• Product category

descriptions• Topical blog articles• How To Guides

Case Study A continued…

Results• 25% year-on-year growth in SEO

traffic• 50% growth in generic traffic

Solution - putting content at the heart of Shop Direct Group’s SEO strategy

Client since August 20124 projects to date

Case Study B

Topical localised content for SONY/NEO

Electronics Travel

Photography Technology

TV + Entertainment

English Polish

German Italian

French Turkish

Spanish Russian

Challenge• Reach new audiences across eight of Sony’s key European

markets• Produce 80+ quality, relevant and timely local language

articles for influential bloggers• Deliver to bloggers within seven days to retain relationship

• Topical blogs• “Top Tips” articles• Product reviews

Case Study B continued…

Solution

Case Study B continued…

Results• Delivered on time against tight

deadlines • Content received well by bloggers

and their audiences, leading to additional requests for content

Solution

Case Study C

Similar product, two voices – AXA & Swiftcover

Client since November 2012

Challenge• Provide target audience with interesting, relevant and

informative content to support the acquisition of new and retention of existing customers

• Enhance their authority as the number one web destination for home and car insurance

• Increase traffic and revenue from organic search engine rankings for high value search terms

• Retain each brand’s individual tone of voice

Case Study C continued…

• How-to guides• Topical blog articles• “Story through stats”

videos• Opinion and debate

pieces• Press releases

Solution

Creating “Great Summer Dining” campaign for Finish

Challenge• Produce “on-brand”,

relevant website content for 20+ markets in a scalable and cost-effective way

• Enhance Finish’s authority as an expert

• Increase traffic to Finish’s websites from organic search listings

• Retain and build consumer loyalty by enhancing the brand experience in local markets

Napkin-folding tutorialsSimple & creative place

cardsTips on setting the table

Individual flower settingsTable colour-schemes