Embed Size (px)
Citation preview
We write in your languageAn Introduction to Quill
Agenda
1. About us
2. Our approach
3. Our experience
About us
Our focus
Our DNA
Global Specialist Network
RigorousQuality
Controls
InnovativeProprietaryPlatform
Guaranteed “On-Brand”
Content
A global network of 1000+ specialists, writing in over 30 languages, covering any topic
Supported by our Quill Platform to ensure quality control at scale and in any language
With rigorous internal editorial controls to ensure consistency
Detailed brief
Sample articles
Screened writers
Quill Platform quality controls
Final editorial review
"We have been working with Quill across a number of our core brands for almost a year now, and have been consistently
impressed by the high quality of their content and the efficiency of their service”
Paul Hornby, Head of eCommerce at Shop Direct Group (Very.co.uk, Littlewoods)
Account team structure
Account Director (Project Lead, Client
& Market Liaison)
Named Editorial Manager (Specialist in
Content Strategies)
Native Editors Native Expert Writers
Why our clients work with us
Our approach
Our approach
We do this through 4 core content services
What is Content Strategy
Content strategy is about getting the right content, to the right user, at the right time
What is Content Production?
What is Content Curation?
What is Content Distribution?
Our approach to content distribution
Our established relationships
• 20% of Quill writers have their own blog• 1000+ writers, all incentivised to promote content
Measuring success
Our experience
Our clients count on us to write in their language
Client since October 2011 (retained)Annual sales of £1.7bn
Case Study A
Shop Direct Group’s SEO strategy
FashionBeauty
FurnitureHome & Living
ElectricalsLifestyleGaming
Challenge• Reduce reliance on paid forms of online media without
affecting overall traffic levels • Generate targeted incremental traffic volumes through
organic search• Remove duplicate content• Retain each brand’s individual tone of voice
Case Study A continued…
Solution - putting content at the heart of Shop Direct Group’s SEO strategy
• Consumer surveys• Celebrity interviews• Infographics• Opinion pieces• Product category
descriptions• Topical blog articles• How To Guides
Case Study A continued…
Results• 25% year-on-year growth in SEO
traffic• 50% growth in generic traffic
Solution - putting content at the heart of Shop Direct Group’s SEO strategy
Client since August 20124 projects to date
Case Study B
Topical localised content for SONY/NEO
Electronics Travel
Photography Technology
TV + Entertainment
English Polish
German Italian
French Turkish
Spanish Russian
Challenge• Reach new audiences across eight of Sony’s key European
markets• Produce 80+ quality, relevant and timely local language
articles for influential bloggers• Deliver to bloggers within seven days to retain relationship
• Topical blogs• “Top Tips” articles• Product reviews
Case Study B continued…
Solution
Case Study B continued…
Results• Delivered on time against tight
deadlines • Content received well by bloggers
and their audiences, leading to additional requests for content
Solution
Case Study C
Similar product, two voices – AXA & Swiftcover
Client since November 2012
Challenge• Provide target audience with interesting, relevant and
informative content to support the acquisition of new and retention of existing customers
• Enhance their authority as the number one web destination for home and car insurance
• Increase traffic and revenue from organic search engine rankings for high value search terms
• Retain each brand’s individual tone of voice
Case Study C continued…
• How-to guides• Topical blog articles• “Story through stats”
videos• Opinion and debate
pieces• Press releases
Solution
Creating “Great Summer Dining” campaign for Finish
Challenge• Produce “on-brand”,
relevant website content for 20+ markets in a scalable and cost-effective way
• Enhance Finish’s authority as an expert
• Increase traffic to Finish’s websites from organic search listings
• Retain and build consumer loyalty by enhancing the brand experience in local markets
Napkin-folding tutorialsSimple & creative place
cardsTips on setting the table
Individual flower settingsTable colour-schemes
