Connecting to Youth: Leveraging social media for work with young communities

Remixing the web for social change NetSquared.org

Amy Sample Ward

Global Community Builder, NetSquared.orgFacilitator & Blogger, AmySampleWard.org

Connected Generation 2010: Social Media & Work with Young People

Connecting to Youth:Leveraging social media for work

with young communities

Agenda:

• Principles - Where do I begin?

• Trends – What changes are emerging?

• Case Studies – What have others done?

• Today – What can I do right now?

• do they match the vision?

• do they empower the audience?

• do the tools help achieve the goals?

• are they measureable?

Where do I begin?

Do they match the vision?

Do they empower the audience?

Do the tools help achieve the goals?

Are they measureable?

Audience

• who is the audience?

• where does the audience go?

• what does the audience want?

• how does the audience talk

• how does the audience want to be involved?

Where do I begin?

Who is the audience?

Audience

Where does the audience go?

Audience

What does the audience want to do?

Audience

How does the audience talk?

Audience

How does the audience want to be involved?

Audience

Resources

• what knowledge/expertise do you have internally?

• what are the strengths of your network?

• what involvement can you get from the community?

• how are you sharing your resources?

What are your resources?

What knowledge or expertise do you have internally?

Resources

What are the strengths of your network?

Resources

What involvement can you expect from the community?

Resources

How are you sharing your resources?

Resources

Trends

• make it fun and engaging

• make it shareable

• let youth create and personalize it

• keep it short

• keep it networked

What changes are emerging?

Make it fun and engaging

Trends

Make it shareable

Trends

Let youth create and personalize it

Trends

Keep it short

Trends

Keep it networked

Trends

Case Studies

• FreqOUT

• Savvy Chavvy

• KidsTalk2Croydon

• Twitterkids

• LifeTracks

What have others done?

FreqOUT!

Case Studies

Savvy Chavvy

Case Studies

KidsTalk2Croydon

Case Studies

Twitterkids

Case Studies

LifeTracks

Case Studies

• start listening

• start asking

• start inviting

• try something

What can I do right now?

Research and Resources:

http://www.ypulse.com

http://www.childrenyouthandmedia.org.uk/

http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

http://digitalyouth.ischool.berkeley.edu/

http://pewresearch.org/millennials/

http://socialbysocial.com

Social Media for Social Benefit:

http:/AmySampleWard.org

http://socialbysocial.com

http://WeAreMedia.org

• Slide 4: http://www.flickr.com/photos/kamshots/247304984

• Slide 6: http://www.flickr.com/photos/cambodia4kidsorg/2726912852

• Slide 7: http://www.flickr.com/photos/nnova/2966643687

• Slide 10: http://www.flickr.com/photos/theycallmetelly/3558013853

• Slide 11: http://www.flickr.com/photos/sfllaw/43927601

• Slide 12: http://www.flickr.com/photos/nswlearn_scope/

• Slide 13: http://www.flickr.com/photos/aussiegall/286709039

• Slide 15: http://www.flickr.com/photos/dierkschaefer/2961565820/

• Slide 16: http://www.flickr.com/photos/sashawolff/3427937070/

• Slide 17: http://www.flickr.com/photos/brandonschauer/2539671393/

• Slide 18: http://www.flickr.com/photos/raaphorst/448597587/

• Slide 20: http://www.flickr.com/photos/joeshlabotnik/2143956594/

• Slide 21: http://xkcd.com/256/

• Slide 22: http://obama-me.com

• Slide 23: http://www.flickr.com/photos/us_army_rolling_along/3446170224/

• Slide 24: http://www.flickr.com/photos/m0les/4163976843/

Photo Credits

AmySampleWard.orgTwitter: @amyrsward

Email: amy@amysampleward.org

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