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Analytics, Big Data, Big Data Analytics, Predictive Analytics, Prescriptive Analytics, Behavioural Analytics, Experience Management, Predictive Behavioural Analytics
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The Future ofdata analytics
@conker_io
The ProblemHow do I leverage the data on my customers to give them the best experience possible?
Use Predictive Analytics, but they are……
Costly • $150k to $1million+ deployments• Enterprise support costs
Time inefficient• 9-30 months to deploy• 70 days to build a predictive model
Inaccurate• Algorithms can only use 6-20 variables• Analyst chooses these introducing human bias
The SolutionConker provides low touch, self-service, predictive data analytics that automates and hides complexity and has customer behaviour at its core
Conker is a behavioural segmentation and predictive analytics tool
Low Touch• Low user-skill requirements • Automated data preparation, behavioural analysis & predictive modelling
Self Service• SaaS approach • Unique user interface
Predictive• Handles larger volumes of data (100’s to 1000’s of customer variables)• Proprietary enhanced predictive algorithms
Market ValidationClosed Beta
16 Beta CustomersUSA, Canada, Ireland, Italy, Turkey and UK
Numbers growing every week
Telefonica (O2 Ireland) Supplier & Data processing contract
Trial to confirm Conker's predictive techniques are an improvement on those currently employed
Market Size
$2bn
$3bn
$12bn
2013
2016
2020
$40bn
$50bn
$70bn
• Initial Target Market
• #1 Predictive Analytics• $300+ million revenue• 4,000+ Customers
• Maintain Market Position
Business Analytics Software Advanced Analytics
Source: IDC Worldwide Business Analytics Software 2012–2016 Forecast and 2011 Vendor Shares, June 2012
The Product
Behavioural Path Comparisons
Segmented Behavioural Paths
Behavioural Metrics
Roadmap
Business Model
Free Trial Download
Trial Period: 1 million events
Upsell:Follow-up sales call
Adoption & Expansion
The Competition
Competitive Advantage
UNFAIR ADVANTAGE
• Computer science advantage• Proprietary algorithms• Not bound by traditional statistical &
analytics methods• Built from the ground up to support Big
Data• Simple UX design• Mass Market appeal
USER BENEFITS
• Try before you buy• User-friendly/low-skill requirement• Eliminates Human Bias & data
preparation• Analyse & predict customers behaviour• Get Instant results from customer data• 3rd Party Tool Support (Flurry, Google
Analytics, Twilio, etc…)• Developer friendly API
The Conker Team
Russell Banks, CEO
Over 15 years’ experienceworking in technologyindustry & startups.
BSc Computing (2014)
Daniel Kersten, CTO
Software engineer with 12 years of working in Telco's,
back-end web development and
embedded systems.
BSc Computer Science
Jeff Harte, COO
Entrepreneur with proven sales track record and
previous startup experience.
LLB Law
The Founders
Eoin McKiernan
MSc Computing Science
Interactive Entertainment
Technology
Eoin Hurrell
PhD Computer Science
Predictive systems
Serena Fritsch
PhD Computer Science
Distributed Systems
Our Genius Coders
Eamon Leonard
VP Developers³
Engine Yard
David Coallier
Data Scientist
Engine Yard
Sean Blanchfield
CEO
Scalefront
Our Advisors
The Future ofdata analytics
@conker_io
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