1 Copyright © 2013 Tata Consultancy Services Limited

K. Ananth Krishnan

Vice President & Chief Technology Officer

What it takes to predict the future?TCS Predictive Analytics Event

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Agenda

TCS Research Agenda

The Digital 5 Forces

Beyond Enterprise Information Fusion– Prescriptive, Adaptive Analytics– Contextual Intelligence

Analytics and Data Innovation

Co-Innovation Opportunities

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TCS Invention Agenda

Research Areas

Software and Services Life CycleDomain Knowledge Enterprise Systems

Information SystemsCommunication SystemsCyber-physical Systems

Engineering SciencesLife SciencesData SciencesPeople Sciences

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Digital Forces Are Re-Imagining The Business

AI & Robotics

Mobility & Pervasive Computing

Cloud

Big Data Analytics

Social Media

Five Digital Forces

Business Models

Channels

Products & Services

Business Processes

Customer Segments

Workplaces

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Enterprise Information Fusion

Voice of Customer

Supply-Chain Monitoring

Social CRM

Competitive Intelligencei-Sourcing

Real-Time Data Harmonization

Temporal Pattern Mining

Real-Time Insights

Sense

AnalyzeDeep Text Mining

Demand-Signal Refinement Relationship Discovery

Exploit

Enterprise Social Intelligence

Next-Gen KM

Email Analytics

Sensor Analytics

Real-Time Collaboration

@Suppliers

Sales History

Customers

Filter

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Beyond Enterprise Information Fusion

Entity

Resolutio

n

Event

Fusion

Stream

Fusion

Fusion

Data

Warehouse

Adaptive

Prescriptive

Analytics

Contextual

Intelligence

Anticipate

Detect

Predict

Prescribe

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Prescriptive Analytics

AdaptivePredictive

Prescription

DecisionSupport &Feedback

Mining &KnowledgeDiscovery

Simulation &Optimization

Modeling

Information Fusion

Integrating predictive modeling with simulation models and optimization

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Prescriptive Information Fusion Framework

PredictionModel

SimulationModel

Optimization Model

Cost Model

Recent Data and Strategy used

Prescribed Strategy

PredictionProposed Strategy

Simulated Data & Strategy used

Domain Priors

Inverse Inference in Scientific Computing

After Market Servicing

Demand Signal Refinement

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Contextual Intelligence

RecommendationRetrieval &

Relevance Feedback

ContentModels &

Mining

Context Models & Mining

(User Activity Tracking)

Models ofContextual

Needs(Needs & Scenarios)

Information Fusion

Tackling information overload by recommending and pushing relevant, integrated information content to users based on modeled needs and detected current context

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Data as an enabler of value: The journey continues!

Co

mp

lexi

ty

Business Value

Deployment of BI Tools Content Management Data Cleansing Data Transformation

Operational Data Warehousing Real-time Process Analytics Outsourced Reporting Services

Point Solutions Real-World Awareness and Response

In-depth Analysis & Insights from External Sources

Data-Intensive BI Platforms Segmentation & Profiling Forecasting, Cross-sell

Loyalty Churn, Fraud

High

HighLow

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External Insights

Real-timeBusiness

Intelligence

Data WarehousingOLAP &

Knowledge Management

PredictiveAnalytics

Information Fusion Services for Real-time Response

Global Situation Awareness

Integration of External and Internal Intelligence

Automated Processing of Inputs – Text, Video and Real-time Awareness

Pro-active Suggestion for Remedial Actions

Bridging Enterprise Silos

Real-WorldAwareness

Data-IntensiveReal-time BI

ReportingServices

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Many More Datasets are becoming useful

Genomes

Things

Materials

People

The Web

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TCS Innovation Agenda: Analytics in every Theme!

Innovation Themes

Analytics-led IT TransformationSoftware Engineering ToolsDomain-aware processes

Internet of EverythingSocial in the EnterpriseICME

Information FusionConnected MarketingSupply Chains

Security and DRMPrivacy

GRC Platforms

Green ITIT for Green

WaterFrugalHealth

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Opportunities to collaborate: TCS COINTM

Ecosystem of innovative partners encompassing:

Academic Institutions, Start up companies, Venture Funds & Multi-lateral

organizations , Strategic Alliance partners, Tata Group companies, and TCS customers

COIN™ is a rich and diverse network that drives innovation in an open community:

TCS Innovation

Labs

TCS Innovation

LabsStartups

Customers

Research Institutions

AcademicInstitutions

Student Community

VentureCapitalists

EntrepreneursIn Residence

Alliance Partners

Consultants

Industry BodiesTATAGroup

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Summary

TCS Research Agenda

The Digital 5 Forces

Beyond Enterprise Information Fusion– Prescriptive, Adaptive Analytics– Contextual Intelligence

Analytics and Data Innovation

Co-Innovation Opportunities

IT ServicesBusiness SolutionsConsulting

Thank You