Community is Better than Cute Cats: Raising Money for your Unsexy, but Important Cause - Gordon

Community is Better than Cute Cats: How to Raise Money for your Unsexy,

but Important Cause

#11NTCcommunity

Susan GordonDirector of Nonprofit Services

Causes

Not Only Cute Cats…

Japanese Cultural and Community Center of Northern California (JCCCNC)

Community

Social MediaFundraising

Fundraising ≠ advertisingTurn strangers into friends.

Turn friends into donors

And then... do the most important job:

Turn your donors into fundraisers

Flipping the Funnel:Online Volunteers

HOW?!?

I Hear About Your Project

Website

Email

Blog

Facebook PageTwitter

Cause Community

I Donate to the Project

I Tell My Friends on Facebook

“Tell your friends why they should donate too”

I Ask Specific Friends to Donate

Social Recognition & Interact with the Community

All-Donor Cultivation

Community

1. Communicating Regularly2. 2-way street: asking ?s +

responding to ?s3. Set Goals & Close the Loop4. Asking for Participation 5. Giving Recognition6. Building Relationships7. “Shareable” story of your

community

Not Community

1. Fundraising asks that don’t resonate

2. Focus on reach, not relationships3. All members are created equal4. Donate or bust5. You’re an organization, not a person6. Disjointed Asks for Action

Discussion

1. Why are we creating a community? What can they do that makes an impact?

2. Why would someone want to be in our community? Why would they want their friends to be involved?

3. How can we build community?4. How can we show the impact of our

work to our community?

Case Study: Trees, Water + People

Thank you!

Susan GordonDirector of Nonprofit Services

susan@causes.com@susangordo

partner@causes.com

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