Commerce in context ver.04

Retail vs. Marketplace

Commerce in ContextBuildaBazaar’s Weekly Bulletin

Version 4April 27, 2013

Views mentioned here are personalInfibeam and Buildabazaar does not endorse any statements made during the

presentation

• Google Analytics (GA) is a free service offered by Google

(also has a paid version)

• It provides statistics and reports about the visitors and

transactions in a website.

• It is advanced tool that analyzes:

Website traffic

Conversions ( sales, downloads, registrations etc)

E-commerce transaction data

What is Google Analytics?

Discussion points

• Where do the visitors come from?

• What they want?

• Do they stay? Do they come back and try again?

• Which traffic sources are working?

Google analytics

• Traffic & Sources Overview report

• Traffic flow report

• Landing and Existing pages report

• In page analytics report

Four valuable tips to hustle with data

Traffic & Sources Overview report

Sources Overview Report

•Search is a cheap source of traffic; typically ranges between 50 – 70% on all

Buildabazaar sites

•A healthy balance of search : direct : inorganic (campaign + referral) traffic is good for

your website

Traffic flow report (1/2)

Highlight traffic through here

View only this segment

Explore traffic through here

Group details

Traffic flow report (2/2)

One can drill down to the product

level as to the source and

destination of traffic flow and take

corrective actions (if any)

Landing & existing pages report (1/3)

Top landing pages, time spent on them and bounce rates of your website; provides key insights on customer behaviour

Bounce rate:

Bounce rate is the percentage of visits that view only one page before exiting

Possible reasons for a high bounce rate:

Poor website design

User’s are looking for something else

Page clustered with ads

Proper navigation structure not available

Product viewed does not have right description, pictures

Product pricing is not right

Landing &existing pages report (2/3)

Landing &existing pages report (3/3)

In page analytics (1/3)

In page analytics (2/3)

• In page analysis answers the following questions:

What links are users clicking?

Is the layout optimal for what I want users to accomplish on the page?

Are my users seeing the content I want them to see?

Are my users finding what they're looking for on the page?

Are my calls to action motivating or visible enough?

In page analytics (3/3)

Example Stores :

Multi Column Header Dropdown Menu

Disclaimer: The feature is non customizable and is provided on an as – is basis.

Feature: A menu feature that dynamically displays product categories on your store, through multiple columns in a dropdown menu, with other useful links and information across the web pages. The dropdown menu appears with a mouse hover over the menu.

Benefits: Provides ease of convenience to customers in accessing product categories in a more organized category-sub category pattern. Makes your store user friendly, informative and appealing.

Questions & Answers