Clip in Touch Cross-Channel Viral Marketing

Clip in TouchThe power to engage

The Methodology

1. Campaign Driver A universal message, greeting or invitation…

(Happy holidays, Happy birthday, an event invitation,

Thank you, etc.)

The Methodology

2. Branding Communicate a brand’s messaging and values through effective

and engaging mediums – Web, mobile, social networks…

The Methodology

3. Viral Participation Create motivation for participation and increase the campaign’s potential

of going viral through incentivizing the sender and/or receiver…

incentivize

Case Study – BMW (China)

1. Driver – Happy Holidays

2. Branding – A clip promoting the new

X1 model and BMW’s marketing

message: “Joy is what you make of it”

3. Distribution – 15,000 MMS

messages sent to prospective

customers

The Result: Dramatic increase of visits to BMW’s website

Click image for campaign example

Case Study – Universal Music/Jim Mobile (Belgium)

1. Driver – Valentines’ greeting

2. Branding – Jim Mobile’s branding

with Universal Music content

3. Distribution – Online media

campaign

The Result: 50% conversion rate

Click image for campaign example

Case Study – HP (EMEA)

1. Driver – Exhibition invitation to

customers and prospects

2. Branding – HP’s branding and

messaging for the event

3. Distribution – Electronic Direct Mail

campaign

The Result: TBA

Click image for campaign example

Case Study – Mega (Israel)

1. Driver – Mother’s Day

2. Branding – Greetings for Moms using

Mega’s messaging and colors

3. Distribution – Web banners

The Result: 56% conversion rate

Click image for campaign example

Technology

VideosPhotosVoice and MusicText

Clip in Touch’s unique technology delivers an intuitive, engaging and creative user experience with tools for mixing personal content…

Cross Platform

The campaign can be delivered on multiple platforms, including branded:

• Micro-sites• Facebook• Mobile & iPhone apps.

Flexibility

Clip in Touch’s flexible technology offers solutions to meet the demands of wide range of campaign requirements.

Viral Campaigns

Direct Mail

Social Media

Mobile

Web Multimedia

Advertising

PersonalizationEngagement

Support and Reliability

Strong and dedicated creative team

Support teams including development,

marketing & customer support

Global server architecture and local

gateway

Real-time analytics