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Prezentare sustinuta de Dan Virtopeanu cu ocazia lansarii platformei ugc web&mobile Clip in Touch.
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WEB & MOBILE WEB & MOBILE UGC PlatformUGC Platform
Mobile Web in RomaniaAplicatii
Mobisite-uri: Sport: m.prosport.ro, m.gsp.ro
Stiri:realitatea.mobi, m.zf.ro
Portaluri: Orange World, Vodafone Live
Content personalization for mobile web and messaging
Companie stabilita in ISRAEL
Servicii lansate in Asia : China si India
Urmeaza Europa de Vest
Acum si in Romania
Mai multi utilizatori de telefonie mobila decat de internet Mai multe conexiuni la internet mobil decat la internet fix Piata de mobile marketing este in plina dezvoltare UGC autohton are succes: Trilulilu
24.5 mil cartele active
5.5 mil telefoane noi
17,2% au acces la internet mobil
130 mil afisari utilizatori .ro in retele internationale
344 pag/utilizator, 58% crestere Opera
m.prosport.ro si m.gsp.ro top 10 site
•1400 customers received a personal invitation•Very quick and high response rate: 200 entries in half an hour from distribution•A week after distribution – 580 customers registered •41% response rate compare to 26% in the last event.
•Create hype and buzz in the market with a unique and personalized invitation•Reach a large customer database (marketing and marcom managers from leading companies) while keeping it personal•Increase response rate and registration
Customer challenge
•Innovative content personalization solution •Unique multimedia invitation•Simple interface allowing easy customization for large recipient base•Leveraging the effectiveness of personalized correspondence
Clip in Touch Solution Customer results
Eldan Productions – The Clip in Touch Invitation
Selected comments on Clip in Touch invitation
• Daniel Cohen, CEO of Eldan Productions:
• “Eldan productions’ success of using Clip inTouch’s B2B solution demonstrates the enormous value it can provide any company wishing to reach a large user base in a unique and engaging manner. No doubt that the quick and high response rate resulted from the highly unique invitation. So many people were surprised and flattered at the same time by the personalized invitation, and we are talking about an audience who is not easily surprised. We never expected such a massive response rate, and had to shut down the registration.”
Selected Invitees Comments:
“Never saw such invitation” H. Israel Aircraft Industry
“The coolest of all invitations ever – we’ll be there” Z. Israel Airport Authority
“Great Invite!!” R. HP Indigo
“Thumbs up for the unique invitation. Of course I’ll attend” R. Ynet News Portal.
Creative Web and Mobile Advertising Campaign Solutions
Buzz, viral si angajament direct brand-consumator
Microsite UGC
Campanii de promovare prin clipuri create chiar de consumatori
Mesaje video personalizate pentru campanii de comunicare 1 la 1
Make it mobile
UGC mobil Campanii sms marketing Call center Numere verzi Campanii integrate web-mobil Advergames PC & mobil Bluetooth Cupoane mobile