Clickability: SaaS Web Content Managment Solution for Enterprise Organizations

Confidential and Proprietary

Confidential and Proprietary

› The Platform

› The Model

› Value Proposition to the Enterprise

› Customer Success Stories

› Platform Demonstration

Confidential and Proprietary

Traditional “CMS”

Create Manage Publish Deliver Interact AdaptMeasure

Fully Integrated Web Content Management and Optimization Suite

› Content Management› Content Delivery› Analytics and Embedded Statistics› Email Newsletters› Site Search› User Generated Content

› Ad Server› Visitor Registration› Web Permissions› Polls and Surveys› RSS/XML Syndication› Social Media/Community

Confidential and Proprietary

No Hardware, Software, Upgrades

Lower Cost of Ownership

Faster Time to Implement

Faster ROI

Agile Product Development

Less Carbon Footprint

The Only Software-as-a-Service Web Content Management Solution

Confidential and Proprietary

Browser level integrationSite level integration through Flash, iFrames, AJAX

Brand level integration redirect, sub-domains

Template level integrationEmbedding HTML, RSS, and XML from outside sources

Platform level integrationAPI & SDK

simpler

more complex

Leveraging the Power of Web Services to Enable Best of Breed Solution

Confidential and Proprietary

Enabling Non-Technical Users to Publish Dynamic Content

• Accessible via WWW• UI designed in a “tabular” format (salesforce.com, Amazon)• Platform requires minimal amounts of training for marketers• Ability to publish dynamic content without coding• Ability to create permissions/views

Confidential and Proprietary

ProductMarketing

Event Producers

User Generated Content

Community

Confidential and Proprietary

Digital TV

MP3 Players Kiosks

E Books PDA’s

Cell Phones Computers

Car Infotainment Systems

Fee

dloa

der

FeedloaderTranslation Services

“content”

“contenido” “contenu”“Inhalt”

“conteúdo”

“содержание”

“Innhold”“ 容”內

Confidential and Proprietary

• Reduce technology costs• Enhance global brand• Achieve greater efficiencies in publishing process• Promote application adoption• Enable more people to publish more content• Foster stronger internal & customer relationships• Drive customer retention, revenues

• Be Green

Confidential and Proprietary

“Before Clickability, updating our websites was inefficient. Between the change request, getting it in the queue and going live, it used to take us a long time. Now we can do the same

thing in minutes” - VP, Interactive Services

› How to radically simplify publishing process› How to efficiently meet complex international

regulatory requirements affecting web properties

› How to present Cantor’s extensive product portfolio

› How to demonstrate thought leadership› How to overcome IT dependence› How to enhance online positioning of global

brand

› 70% reduction in “time to live” due to change in processes

› 74% increase in unique visitors year over year

› 425% increase in monthly page views year over year

› 12% dramatic time savings› More people publishing more content

Confidential and Proprietary

Confidential and Proprietary

Confidential and ProprietaryConfidential and Proprietary