Clara Shih Slides: April Facebook Developer Garage

Winning in the Facebook Era

The business and cultural changes every Facebook developer must understand

Clara Shih8 April 2009

“This book recognizes that we’ve come to a place where people can represent their real identity—and use the social filters on the Web to connect with the world around them.” —Sheryl SandbergChief Operating Officer, Facebook

TheFacebookEra.com

Trusted forum and template for online ID

Photos and interests

Demographics

Employer, school, city

Friends

Socially acceptable!

TheFacebookEra.com

World Wide Web of People

TheFacebookEra.com

As a result, user expectations have changed

Expected due diligence

Personalized interactions

Transitive trust

TheFacebookEra.com

Inventing new modes of communication

Casual

But emotional

Foster weak ties

Capture long tail

TheFacebookEra.com

My app: Faceconnector (originally Faceforce)

I realized Facebook is CRM

TheFacebookEra.com

Recruiting Example: Jobs4MyFriends

Employee referrals are one of the best ways to source candidates

TheFacebookEra.com

Q&A email clara@thefacebookera.comfb page facebook.com/thefacebookera

my book available today