Embed Size (px)
DESCRIPTION
Citation preview
Winning in the Facebook Era
The business and cultural changes every Facebook developer must understand
Clara Shih8 April 2009
“This book recognizes that we’ve come to a place where people can represent their real identity—and use the social filters on the Web to connect with the world around them.” —Sheryl SandbergChief Operating Officer, Facebook
TheFacebookEra.com
Trusted forum and template for online ID
Photos and interests
Demographics
Employer, school, city
Friends
Socially acceptable!
TheFacebookEra.com
World Wide Web of People
TheFacebookEra.com
As a result, user expectations have changed
Expected due diligence
Personalized interactions
Transitive trust
TheFacebookEra.com
Inventing new modes of communication
Casual
But emotional
Foster weak ties
Capture long tail
TheFacebookEra.com
My app: Faceconnector (originally Faceforce)
I realized Facebook is CRM
TheFacebookEra.com
Recruiting Example: Jobs4MyFriends
Employee referrals are one of the best ways to source candidates
TheFacebookEra.com
Q&A email [email protected] page facebook.com/thefacebookera
my book available today
