Church 2.0

church 2.0

Using technology to connect with community:

WARM ConferenceApril 2, 2008, Bart Caylor

QuickTime™ and a decompressor

are needed to see this picture.

change

millennialsdesire for significance

desire to be part of something greater

collaboration

authenticity

community

tech trendscommunity collaborationself-expressionunprecedented access attitudeauthentic informationflexibility

community

communitydefined for this presentation:inside: your own congregationoutside: neighbors + evangelismoutside: service

communityculture suffering from:

“hyper-individualism”

Bill McKibben QuoteDeep Economy

communityhow does the church combat this?what can we do to be relevant?how can we mobilize our people?how can this fit into the Great

Commission?

communitysafe place to discuss, question,

engage as a grouprelevant place to beplace to be authentictraditionally found in small groupsways to communicate

bloggingsocial networks

wikisother ideas

blogging

definedweb-log - diarypostingsconversationscomments are often welcome and

encouragedupdated frequently

ideascreate pastor blog based upon

sermon topicscreate guest blog by church

leadershipcreate multiple blogscommunity focused news

social networks

18

definedonline gatheringscommunication through comments,

email, text and instant messagescollaboration: photos, videos,

shared items, commentsconnection points: friends,

associates, 6 degrees

u.s. top 101. Google2. Yahoo!3. MySpace4. YouTube5. Facebook

6. Windows Live

7. Ebay

8. Wikipedia

9. Craigslist

10. MSN

27 March 08 Alexa.com

u.s. top 101. Google2. Yahoo!3. MySpace4. YouTube5. Facebook

6. Windows Live

7. Ebay

8. Wikipedia

9. Craigslist

10. MSN

27 March 08 Alexa.com

myspaceopen communityopen communication185 million users (4.5 million @ once)Age of user: 14-34criticism

facebookpermission-based communitypermission-based communication67 million members14 million photos uploaded daily65 billion page views per month25 minutes per day on average

YouTube100 million clips viewed per day65,000 clips added per 24 hours20 million visitors per month44% female, 56% male12-17 age demographic dominant

Ningsite to create your own social networkability to customizeability to make privategroups, photos, videos, otherfull-function social network

ideascreate youth group sitecreate site for congregationcreate site for community

sponsored by your churchcreate outreach sitescreate local parachurch sites

wikis

definedshared collaboration on site contentoften reference basedmay also become other focusmultiple authors, anyone can editsomewhat combination of blogging

and social networks

ideascreate a page with sermon notes

and additional contentcreate a way for leaders to share

info and directioncreate shared calendars to be

updated by anyone

other tools

google apps

cmscontent management system

website builders

email

rss feeds

video/audio

ideaswebsite = connecting point for

community (internal/external)content congregation, not staffevents are proposed, planned, and

put together by everyonestaff does less, everyone else

moremoney not an issue

next steps

personal oppslearning

asking/discussion

exposure

experimenting and engaging

thinking through functional apps

church oppsyour presence on social networks strategies for social networks strategies for multimedia

strategies for online public relations

opportunities for authenticity

relationship building

links churchmarketingsucks.com pewinternet.org google.com marshill.org facebook.com linkedin.com flickr.com wikipedia.org + others on handout

questions/discussion

bart caylor: brainstorm

caylor@brainstormbrand.com

www.brainstormbrand.com

317-558-1800