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© 2008 Cisco Systems, Inc. All rights reserved. Cisco PublicCUD 2008 1
Technology Innovation as a Driver forSustainability and Economic GrowthTechnology Innovation as a Driver forSustainability and Economic Growth
Chris DedicoatPresident, European Markets, CiscoChris DedicoatPresident, European Markets, Cisco
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 2CUD 2008
The European Climate Today
Industry-specific market transitions, e.g. Utilities
Technology-driven transitions- e.g. Video and Virtualization
Lower GDP growth and higher inflation
Globalization opportunities and threats
Labour market challenges
Strong Innovation culture
Innovation benefiting from increased Competition
War for talent and resources
Innovation- Based
Economy
Tougher Economic
Climate
Converging Market and Technology
Transitions
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 3CUD 2008
Green- drive to improve
the global environment
Globalization - growth within
and outside of Europe
Increasing demands–
provide both better service
and lower taxes
Rapid customer
adoption of new technology
Increased Asian
competition also in high
value segment
Mega Trends
European ”personalisation”
The Two European Mega-Challenges
Innovation: Improve innovation to provide your company with differention and a competitive edge in the eyes of customers
Productivity: Improve productivity through cross- functional collaboration (including partners)
The Two European Mega-Challenges
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 4CUD 2008
Revenue
Opex
Two Priority European Business Transformation Models
Innovation: Improve innovation to provide your company with differention and a competitive edge in the eyes of customers
Productivity: Improve productivity through cross- functional collaboration (including partners)
Profits&
The Two European Mega-Challenges
European Business Transformation: Superior Customer Experiences and the Borderless Organisation
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 5CUD 2008
Global Business Competitiveness: 70% of top 17 are European
1
Source: Innovation: Transforming the way business creates. An Economist Intelligence Unit whitepaper sponsored by Cisco Systems
Leader in Global Business Innovation Index
Most Advanced Knowledge Economies: The Top 6 are EuropeanAnd 70% of top 20 are European
2
Source: World Bank – Knowledge Economy Index 2007
The Most Advanced Knowledge Economies
Technology Readiness: Top 5 are European60% of top 16 are European
3
Source: EITO 2006 in co-operation with IDC
Leader in Tech Readiness Index
Source: WEF, Global Competitiveness Report 2007-2008
Innovation is at the heart of Europe: 14 of the top 20 countries measured as having the world’s most innovative economies are in Europe Markets
4
Europe Has the Opportunity to be an Innovation Leader for the Future…
Innovative Brands in Most Industries
5
Source: Interbrand, 2007
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 6CUD 2008
European Market Transitions Drive Business Transformation
Industry standards PCI
DSS
Cisco PCI for Retail
Globalisation of manufacturer supply-chains
Distributed Manufacturing
Green
WebEx, TP, Services: Assessment,
Planning, Implementation
Enterprise Video Production, Publishing,
Viewing
DMS, TelePresence,
CUVA
Collaboration & Web 2.0
UC, Presence, WebEx
SP Transformation:Video over Broadband
IPTV Service Delivery Platform
FSI Regulatory Risk & Compliance: Solvency II / Basel II
/ MiFID
High Performance Trading
Utilities Market
Transformation
Advanced Meter Management & Meter
Reading
Analogue to IP Video Surveillance in
Public Transport and Public space
Connected Airport Operations / Train
Station
Analogue to Digital TV
Switchover
Broadcast Media Convergence Over IP
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 7CUD 2008
Cisco’s Green Mission
Operations
Products
Architectures
Employees & Advocacy
Impacting how we operate as a business
Creating efficiencies and innovations in our products
Providing solutions to our customers to address global environmental issues
Inspiring our employees to get involved and take action
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 8CUD 2008
Green Networks Vision
MONITORMONITORMANAGEMANAGE
REDUCEREDUCE
Mobile Networks
Enterprise Networks
Service Provider Networks
Sensor Networks
Home Networks
Small BusinessNetworks
Broadband Technology
• Electricity Use in Offices• Appliances in Homes• Traffic Flows in Cities
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 9CUD 2008
Cisco’s Green Ecosystem
Manufacturingand Supply Chain
Organizations
Manufacturingand Supply Chain
Organizations
Nonprofit/ Volunteer
Organizations
Nonprofit/ Volunteer
Organizations
Local, Regional,
and National Governments
Local, Regional,
and National Governments
CustomersCustomers
RegulatoryAffairs and Compliance
Bodies
RegulatoryAffairs and Compliance
Bodies
NGOsNGOs
EmployeesEmployees
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 10CUD 2008
Cisco’s Commitment
25% Reduction in GHG emissions by 2012
• Labs and Data Centers• Product efficiency• Cisco Connected
Workspace• Collaboration technologies
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 11CUD 2008
Greening Our Operations
Energy efficiency and responsible use of scarce resources in our buildings, labs and data centers
Strategic procurement of green energy in our operations
Environmental responsibility in our supply chain
Using technology to reduce our overall GhG footprint
ISO 14001 management of our operations
Carbon Quotas – to an individual level
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 12CUD 2008
Greening Our Products
Sustainable product designSustainable product design
Product energy efficienciesProduct energy efficiencies
Commitment to standardsCommitment to standards
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 13CUD 2008
Developing Green Architectures Connected Urban Development
Connected Urban
Development
Connected and Sustainable
Buildings
SmartHomes
Connected and
SustainableMobility
Cleaner, More Efficient Power
Generation
Smart Work
Centers
Green Information Technology
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 14CUD 2008
CUD – Recognition
CUD selected as top “Benchmark of Excellence” by the European Commission’s Covenant of Mayors initiative
CUD is one of the 25 featured commitment updates at the Clinton Global Initiative’s 2008 Summit
Extensive International press e media coverage, mayor international bodies proposing partnerships
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 15CUD 2008
Connected Urban Development A Blueprint for City Transformation
Broadband PlatformIP-Enabled Homes and Offices, Roads, Utilities, Workplace Design
Sustainable Urban Planning
Connected & Sustainable Work
Smart Work Centres
Digital Swarming & Hub Pavilions
Connected Workplaces
Connected Workforce
Connected & Sustainable Buildings
Homes
Office Buildings
Public Spaces
Public Transit Hubs
Hospitals and Schools
Connected & Sustainable
Mobility
Smart Road Pricing
Personal Travel Assistant
Connected Public Transportation
Connected & Sustainable
Energy
Renewables & co-Generation
Urban Monitoring & Measurement
Citizens Energy Efficiency
Sustainable Socio -
Economics
Active Citizenship& Eco Maps
Innovative Green Business
Models and Sustainability
Clusters
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 16CUD 2008
CUD leadership: Amsterdam example
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 17CUD 2008
Recently Added CUD Cities
IP-based Smart Energy
Connected and Sustainable Urban Planning
Connected and Sustainable Homes
Intelligent Traffic Management
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 18CUD 2008
The Traditional Electricity Infrastructure
TransmissionSubstation
PowerGeneration
Network Control Center
PrimaryDistributionSubstations
Customers
SecondaryDistributionSubstations
No No realreal--timetime
connectionconnection
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 19CUD 2008
TransmissionSubstation
PowerGeneration
PrimaryDistributionSubstations
Customers
SecondaryDistributionSubstations
Network Control Center
RealReal--timetime connectionconnection
Distributed Intelligence Leveraging Broadband
DistributedDistributedInteligenceInteligence
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 20CUD 2008
Turning Discussion Into ActionTurning Discussion Into Action
Industries / Governments Part of Solution
Prioritize … Action
Public-Private Partnerships
Policy Framework
Broadband as “Fourth Utility”
Internet to Drive Economic / Government Initiatives
Industries / Governments Part of Solution
Prioritize … Action
Public-Private Partnerships
Policy Framework
Broadband as “Fourth Utility”
Internet to Drive Economic / Government Initiatives
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 21CUD 2008
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