Chris Dedicoat - Technology Innovation as a Driver for Sustainability and Economic Growth

© 2008 Cisco Systems, Inc. All rights reserved. Cisco PublicCUD 2008 1

Technology Innovation as a Driver forSustainability and Economic GrowthTechnology Innovation as a Driver forSustainability and Economic Growth

Chris DedicoatPresident, European Markets, CiscoChris DedicoatPresident, European Markets, Cisco

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 2CUD 2008

The European Climate Today

Industry-specific market transitions, e.g. Utilities

Technology-driven transitions- e.g. Video and Virtualization

Lower GDP growth and higher inflation

Globalization opportunities and threats

Labour market challenges

Strong Innovation culture

Innovation benefiting from increased Competition

War for talent and resources

Innovation- Based

Economy

Tougher Economic

Climate

Converging Market and Technology

Transitions


Green- drive to improve

the global environment

Globalization - growth within

and outside of Europe

Increasing demands–

provide both better service

and lower taxes

Rapid customer

adoption of new technology

Increased Asian

competition also in high

value segment

Mega Trends

European ”personalisation”

The Two European Mega-Challenges

Innovation: Improve innovation to provide your company with differention and a competitive edge in the eyes of customers

Productivity: Improve productivity through cross- functional collaboration (including partners)



Revenue

Opex

Two Priority European Business Transformation Models

Innovation: Improve innovation to provide your company with differention and a competitive edge in the eyes of customers

Productivity: Improve productivity through cross- functional collaboration (including partners)

Profits&


European Business Transformation: Superior Customer Experiences and the Borderless Organisation


Global Business Competitiveness: 70% of top 17 are European

1

Source: Innovation: Transforming the way business creates. An Economist Intelligence Unit whitepaper sponsored by Cisco Systems

Leader in Global Business Innovation Index

Most Advanced Knowledge Economies: The Top 6 are EuropeanAnd 70% of top 20 are European

2

Source: World Bank – Knowledge Economy Index 2007

The Most Advanced Knowledge Economies

Technology Readiness: Top 5 are European60% of top 16 are European

3

Source: EITO 2006 in co-operation with IDC

Leader in Tech Readiness Index

Source: WEF, Global Competitiveness Report 2007-2008

Innovation is at the heart of Europe: 14 of the top 20 countries measured as having the world’s most innovative economies are in Europe Markets

4

Europe Has the Opportunity to be an Innovation Leader for the Future…

Innovative Brands in Most Industries

5

Source: Interbrand, 2007


European Market Transitions Drive Business Transformation

Industry standards PCI

DSS

Cisco PCI for Retail

Globalisation of manufacturer supply-chains

Distributed Manufacturing

Green

WebEx, TP, Services: Assessment,

Planning, Implementation

Enterprise Video Production, Publishing,

Viewing

DMS, TelePresence,

CUVA

Collaboration & Web 2.0

UC, Presence, WebEx

SP Transformation:Video over Broadband

IPTV Service Delivery Platform

FSI Regulatory Risk & Compliance: Solvency II / Basel II

/ MiFID

High Performance Trading

Utilities Market

Transformation

Advanced Meter Management & Meter

Reading

Analogue to IP Video Surveillance in

Public Transport and Public space

Connected Airport Operations / Train

Station

Analogue to Digital TV

Switchover

Broadcast Media Convergence Over IP


Cisco’s Green Mission

Operations

Products

Architectures

Employees & Advocacy

Impacting how we operate as a business

Creating efficiencies and innovations in our products

Providing solutions to our customers to address global environmental issues

Inspiring our employees to get involved and take action


Green Networks Vision

MONITORMONITORMANAGEMANAGE

REDUCEREDUCE

Mobile Networks

Enterprise Networks

Service Provider Networks

Sensor Networks

Home Networks

Small BusinessNetworks

Broadband Technology

• Electricity Use in Offices• Appliances in Homes• Traffic Flows in Cities


Cisco’s Green Ecosystem

Manufacturingand Supply Chain

Organizations

Manufacturingand Supply Chain

Organizations

Nonprofit/ Volunteer

Organizations

Nonprofit/ Volunteer

Organizations

Local, Regional,

and National Governments

Local, Regional,

and National Governments

CustomersCustomers

RegulatoryAffairs and Compliance

Bodies

RegulatoryAffairs and Compliance

Bodies

NGOsNGOs

EmployeesEmployees


Cisco’s Commitment

25% Reduction in GHG emissions by 2012

• Labs and Data Centers• Product efficiency• Cisco Connected

Workspace• Collaboration technologies


Greening Our Operations

Energy efficiency and responsible use of scarce resources in our buildings, labs and data centers

Strategic procurement of green energy in our operations

Environmental responsibility in our supply chain

Using technology to reduce our overall GhG footprint

ISO 14001 management of our operations

Carbon Quotas – to an individual level


Greening Our Products

Sustainable product designSustainable product design

Product energy efficienciesProduct energy efficiencies

Commitment to standardsCommitment to standards


Developing Green Architectures Connected Urban Development

Connected Urban

Development

Connected and Sustainable

Buildings

SmartHomes

Connected and

SustainableMobility

Cleaner, More Efficient Power

Generation

Smart Work

Centers

Green Information Technology


CUD – Recognition

CUD selected as top “Benchmark of Excellence” by the European Commission’s Covenant of Mayors initiative

CUD is one of the 25 featured commitment updates at the Clinton Global Initiative’s 2008 Summit

Extensive International press e media coverage, mayor international bodies proposing partnerships


Connected Urban Development A Blueprint for City Transformation

Broadband PlatformIP-Enabled Homes and Offices, Roads, Utilities, Workplace Design

Sustainable Urban Planning

Connected & Sustainable Work

Smart Work Centres

Digital Swarming & Hub Pavilions

Connected Workplaces

Connected Workforce

Connected & Sustainable Buildings

Homes

Office Buildings

Public Spaces

Public Transit Hubs

Hospitals and Schools

Connected & Sustainable

Mobility

Smart Road Pricing

Personal Travel Assistant

Connected Public Transportation

Connected & Sustainable

Energy

Renewables & co-Generation

Urban Monitoring & Measurement

Citizens Energy Efficiency

Sustainable Socio -

Economics

Active Citizenship& Eco Maps

Innovative Green Business

Models and Sustainability

Clusters


CUD leadership: Amsterdam example


Recently Added CUD Cities

IP-based Smart Energy

Connected and Sustainable Urban Planning

Connected and Sustainable Homes

Intelligent Traffic Management


The Traditional Electricity Infrastructure

TransmissionSubstation

PowerGeneration

Network Control Center

PrimaryDistributionSubstations

Customers

SecondaryDistributionSubstations

No No realreal--timetime

connectionconnection


TransmissionSubstation

PowerGeneration

PrimaryDistributionSubstations

Customers

SecondaryDistributionSubstations

Network Control Center

RealReal--timetime connectionconnection

Distributed Intelligence Leveraging Broadband

DistributedDistributedInteligenceInteligence


Turning Discussion Into ActionTurning Discussion Into Action

Industries / Governments Part of Solution

Prioritize … Action

Public-Private Partnerships

Policy Framework

Broadband as “Fourth Utility”

Internet to Drive Economic / Government Initiatives

Industries / Governments Part of Solution

Prioritize … Action

Public-Private Partnerships

Policy Framework

Broadband as “Fourth Utility”

Internet to Drive Economic / Government Initiatives
