Canada 3.0 Keynote Address Day 1

TheMachineIsUs

Ken Coates Dean of Arts, University of Waterloo June 8, 2009

Welcome

David Johnston President, University of Waterloo June 8, 2009

Gary Goodyear Minister of State Science & Technology June 8, 2009

Keynote

Honourable Tony Clement Minister of Industry June 8, 2009

Forum Overview

Tom Jenkins Chief Strategy Officer, Open Text June 8, 2009

Who’s Here Today?

  60+ Speakers   1,000+ Attendees   Government Leaders   Industry Experts   Many Sectors – Creative, Financial, Telco   Academia – Faculty & Students   Tool Makers & Tool Users

And many more….. We ran out of space

Who’s Here Today?

Canada is Here

What’s the issue?

The Internet is here…

… what are we going to do about it

What is Canada 3.0?

What is Canada 3.0?

  A vision for Canada’s digital future   A forum for Canada’s digital media

innovators and visionaries   Solidifying Canada’s position in the

global digital economy   One-of-a-kind opportunity to shape

Canada’s digital media strategy

What is Digital Media?

Digital Media is “TV for the Internet”

Of course, it is much more than that….

Growth of Digital Content

  32 million books   100,000 films   2 million songs   10 billion web pages   1 million newspapers

Digital Media Landscape

Pet

abyt

es

And….. Digital content is doubling every 3 months!

And….The Web continues Evolving

From newspaper style publishing to multi-media broadcasting

Social Media is the New Content

Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 22

Content and Bandwidth

Theamountofcontent

requiredforoneweb

pagewri5en,spoken

andvideorecorded

Phases of the Internet Evolution

The Cloud

Web 1.0

Web 2.0

“Web 3.0”

Mobile

Desktop

Mobile Access

Content Enables Web 2.0

Social Networks Wiki

Podcasts

Blogs Folksonomies

Communities Videocasting RSS

Social Bookmarking

Aggregators

Widgets

AJAX

IM

Core Content

Corporate Memory

Social Networks

Social Work Place

Social Market Place

Social Work Place

Corporate Memory

Web Evolving into Rich Media

Social Networks

Wiki

Podcasts

Corporate Memory

Blogs

Web 2.0

How does this affect you?

Why does this matter to Canada?

Why does this matter to Canada?

  Canada lags other countries in productivity

  Lower investment in ICT is the primary reason Canada is falling behind

  Digital Media is the core of ICT NOW and in the future

Why does this matter to Canada?

  What will happen if Canada continues to fall behind?

  We will soon reach a point where we can no longer catch up

  We must become a digital nation to keep up to other countries

What is a Digital Nation?

  Every citizen is connected   All content used in society is

available   An ownership model is fair and

transparent   Common activities in society are

just as easy in digital

Ask Yourself

  How is Canada positioned in the new digital economy?

  How do we keep up?   How can Canadians take

advantage of the opportunities discussed here today?

  What can we describe as a goal that will capture the imagination of all Canadians?

Canada Project: Enable Canadians

Only 1% of Canada’s content is online….

Roving Reporters

15 min break… tweet away!

Did you Know?

How we get there..

Tom Jenkins Chief Strategy Officer, Open Text June 8, 2009

We are moving away from keyboard entry

…and away from our desks

Copyright © 2008 Open Text Corporation. All rights reserved. Slide 43

Digital Media Focus

“Film School for the Internet”

UW Stratford Institute

 Building a skills base in Digital Media  Expect 2,000 students eventually

Creativity Business

Technology

Why Stratford?

Props, Costumes, Infrastructure..

Skills, Lighting, Stages, ..

Copyright © 2008 Open Text Corporation. All rights reserved. Slide 46

Founding Partners

Canadian Digital Media Network (CDMN)

CDMN Partners

CDMN Partners

CDMN Partners

Slide 51

Digital Media Investments

  Education:   $60 million investment in Stratford Institute   2,000 students and 200 faculty eventually

  Federal Centre of Excellence:   $100 million in Canadian Digital Media Network   $100 million set aside for ventures in Digital Media

  Joint Research in Digital Media   $100 million joint corporate research projects

  Commitment over the next 5 years:   > $¼ Billion in Digital Media investment   Government/Industry/Academia

Milestones

  March 2008   University of Waterloo Stratford Institute announced

  October 2008   Founding workshop of the Stratford Institute (80 people)   Canada 3.0 Steering Committee formed

  January 2009   Canadian Digital Media Network formally announced

  Today, June 2009   Canada 3.0 Forum

Canada 3.0 and a National ICT Strategy for Canada

Bernard Courtois President and CEO, ITAC June 8, 2009

Who is ITAC?

Why are we here?

  National ICT strategy for Canada

  We are engaged with Government of Canada on a strategy to realize ICT’s potential as growth engine both in its own right and as an enabler throughout the economy.

  Canada 3.0 Forum will feed directly into the Digital Economy Forum later this month

What’s your role?

Learn @ Digital Media Showcase

  Discover how Facebook, YouTube, Flickr, Twitter, and MySpace are changing the way we connect and work

  Meet the people behind the technologies and web sites that are in use today at the Digital Media Showcase

  Join us for some exciting hands-on learning with self-guided tours through more than 30 demonstration stations

Learn @ Digital Media Bootcamp

Participate @ Workshops

Digital Shovels Mobility and Media Digital Media Research & Commercialization

Enterprise Information Management

Talent Attraction and Retention

Digital Shovels

Helen McDonald, Industry Canada: Assistant Deputy Minister

Peter Bruce, Deputy CIO, Government of Canada

Ron McKerlie, Deputy Minister Government Services

Digital Shovels

Digital Shovels

  The Digital Shovels session brings leading industry representatives, policy makers and academics together to examine Canada's infrastructure priorities and draft the roadmap for the future.

  Discussion will address the role of the industry, government and diverse communities in stimulating investment, digital literacy and innovation.

Mobility and Media

Sara Diamond, President, Ontario College of Art & Design John Meyers, VP and GM: Communications Solutions Group, Open Text

Mobility and Media

Mobility and Media

  Mobile devices are pervasive and content directed at mobile users is growing at incredible rates. As a nation, we have the opportunity to capitalize on existing strengths in mobile and develop novel entertainment, communications and platforms.

  These Sessions analyze the current situation and create a plan for future growth.

Digital Media Research & Commercializ’n

Arlene Dickinson, CEO, Venture Communications Ltd. Eugene Roman, CIO, Open Text Corporation

Kevin Tuer, Managing Director, Canadian Digital Media Network

Digital Media Research & Commercialization

Digital Media Research & Commercialization

  Canadian government, academia and industry provide the basic elements for success in digital media: experience, talent, and funding. But access to commercialization resources and expertise are dispersed.

  These Sessions consider strategy and resources required to create and capitalize on digital innovations, increase commercial activity and create countrywide momentum.

Talent Attraction and Retention

Jeannette Kopak, Dir. Business Development and Operations,

Centre for Digital Media (Vancouver) Ken Coates, Dean of Faculty of Arts, University of Waterloo

Lisa de Wilde, CEO, TVO

Talent Attraction and Retention

Talent Attraction and Retention

  How do we create world-ready digital talent and keep them at home?

  The Skills sessions will explore the key talent issues including: identifying and developing skills, fostering a culture of entrepreneurship, gaining a critical mass of highly trained specialists and providing job opportunities and incentives to retain talent..

Enterprise Information Management

Mark Vale, Chief Information and Privacy Officer, Government of Ontario

Enterprise Information Management

Enterprise Information Management

  Transforming information work to support effective service delivery

  This session explores what the Government of Ontario is doing to harness the power of its information resources - while reducing costs and lowering risks.

Featured Speakers

Honourable Tony Clement, Industry Minister, Government of Canada

Bernard Courtois CEO, ITAC

Gary Maavara GC, Corus

Jerry Brown Partner, PWC

Monday Keynotes

Honourable Dalton McGuinty Premier, Government of Ontario

Chad Gaffield President, SSHRC

Konrad V. Finckenstein Chair, CRTC

Mike Lazaridis Co-CEO, RIM

Tuesday Keynotes

Ian Wilson Strategy Advisor, UW Stratford Institute

Kevin Tuer Director, Canadian Digital Media Nework

Tuesday Next Steps

Join the Canada 3.0 Community

“A good hockey player plays where the puck is. A great hockey players plays where the puck is going to be" - The Great One

Digital Media for Canada

Let’s put the puck in the net!

Thank you

Gary Maavara and Jerry Brown Corus Entertainment June 8, 2009

Beware the Under Toad

Digital Content Development & Rights Management

And Garp and Helen and Duncan held their breath; they realized that all these years, Walt had been dreading a giant toad, lurking offshore, waiting to suck him under and drag him out to sea. The terrible Under Toad.

Garp tried to imagine it with him. Would it ever surface? Did it ever float? Or was it always down under, slimy and bloated and ever watchful for ankles its coated tongue could snare? The vile Under Toad.”

Introduction

  The changes in broadcasting and distribution.   It’s the bits.   The impact on rights and rights management.   Availability: Getting rights to market.   Enterprise Digital Rights Management   The real terms of trade issue – taxonomy.   Why we regulate?   The impact on our economy.

Broadcasting: The good old days

Movie theatres

© 2007 Communications Management Inc.

Conventional TV

Cable

Advertisers

Content Producers

Cons- umers

Television value chain, 1975

VOD

PPV

Internet streaming to devices/storage

Movie theatres

Specialty TV (cable channels)

© 2007 Communications Management Inc.

Peer-to-peer file-sharing

Internet streaming to devices/real time

Conventional TV

Cable

Early Internet applications

Advertisers and

satel- lite

Pay TV

Home Video

Set

-top

box

es

,

PV

Rs,

EPG

s, e

tc.

Content Producers

Cons- umers

Consumer-generated

Industry- produced

The video value chain, 2007-2012

Pretty complex eh?

The Attributes of Digital Interactive Media

At the core are the bits

And networks of databases of bits.

Digital media are just intersecting databases of bits residing and delivered through various application technologies.

INTERNET Magazine

Newspapers

Web Sites

Radio Television

Bits (digital media) are easily copied.

  Copyright was a social contract that gave creators protection for a fixed time if they published the work.

  Now replication and publication are simple.   And every copy is as good as the first.

Plasticity of Digital Media

  The ease with which you can correct your work is also a liability to owners of works.

  The term “derivative work” has become more important.

Digital Media Ethics

Compactness of Works in Digital Media

  Digital works don’t occupy much space and space is cheap.

  You can store big databases in ways unimaginable in the past.

  You can keep everything.

Equivalence of Works in Digital Media

  Works are protected and regulated by the nature of the work:   Books, photographs, musical

works.

  But what if they are all just digital bits – databases with software that guides how they are consumed?

  How do adapt the law?

Ease of Transmission and Multiple Use

  Ease of transmission means the end of scarcity.

  It means the end of distance.   What is a territory?   What is cultural protection?

So what does that mean on a day to day basis for

companies like Corus?

One Hen

A book coupled with an on line social network.

Books: Kids Can Press

http://onehen.opportunity.org/

3,300 episodes x 140 countries x 40 languages x multi-platforms

you do the math!

Production: Nelvana

Broadcasting - CMT

So what are implications for the old rules of rights management?

Availability

  So we have all of these media, how do we make them available to consumers? When they want, how they want, on the platform they are using?   Distributing seamlessly   Enabling common standards   Versioning/purposing to support all the devices we use   Tracking

–  Who watches what when   Valuing

  For the Consumer What does the content mean to me? Is it in context?

That drives consumption

Why do we regulate?

  To manage Human or Societal behavior   We need to ensure a place on the Canadian shelf for Canadian

stories. That is key to our sense of being Canadian   There must a framework

within which content creators and distributors can build viable, vibrant companies

  We have international obligations

EDRM

  If we have rights, how do we manage them?   Rights management is based on keeping accurate records and

acting on them   Today – spreadsheets and “experience” plus lots of paper   Tomorrow – databases and electronic data exchange

  This is a huge process change:   Standards of records   Definable contract terms   People to accurately manage inputs and outputs.

Taxonomy and Terminology

  Tax what?   Dictionary Definition - Taxonomy:

  The science or technique of classification

  Practical Realities:   Words need a common definition e.g.

territory   The same words need to be used with

the same meaning by everyone   The understanding/intention must be

translatable into a contract and across language and cultures

What is the public policy impact?

Why do we regulate?

  To manage Human or Societal behaviour?   Do we still need to ensure a place on the Canadian

shelf for Canadian stories? Is this key to our sense of being Canadian

  If there must a framework within which content creators and distributors can build viable, vibrant companies, what is it?

  We have international obligations. Do they matter?

VOD PPV

Internet streaming to devices/storage

Movie theatres

Specialty TV (cable channels)

Peer-to-peer file-sharing

Internet streaming to devices/real time

Conventional TV Cable

Early Internet applications

Advertisers and

satel- lite

Pay TV

Home Video

Set

-top

box

es

,

PVRs,

EPG

s, e

tc.

Content Producers

Cons- umers

Consumer-generated

Industry- produced

Regulation Spending

© 2007 Communications Management Inc.

Government

CBC Private TV

PUBLIC POLICY

Defamation Spectrum management

Copyright Competition

TODAY …

VOD PPV

Internet streaming to devices/storage

Movie theatres

Specialty TV (cable channels)

Peer-to-peer file-sharing

Internet streaming to devices/real time

Conventional TV Cable

Early Internet applications

Advertisers and

satel- lite

Pay TV

Home Video

Set

-top

box

es

,

PVRs,

EPG

s, e

tc.

Content Producers

Cons- umers

Consumer-generated

Industry- produced

Regulation Spending

© 2007 Communications Management Inc.

Government

CBC Private TV

PUBLIC POLICY

Defamation Spectrum management

Copyright Competition

TOMORROW?

Content creation

  How do we develop the rules to sustain/promote a viable and credible content creation industry for Canada?

  New rules and board for Canada Media Fund.   CRTC examination of its rules and the CRTC New Media

policy.   Provincial Initiatives

What does this mean for the economy?

  The creative industries are job engines   In 2007/08 The film and television production sector

alone employed more than 131,800 people directly and indirectly across Canada – 41,600 in Ontario

  Relatively small additional investments produce dramatic increase in those numbers.

  Canadians are creative across all media fields – we punch above our weight.

Summary What is our digital Under Toad?

We must assess the basics starting with the bits.

We need to realize that some of the most important aspects of the challenge might not be getting the attention they deserve.

Digital Content Development & Rights Management January 18 & 19, 2010

University of Waterloo

Thank you

Ken Coates Dean of Arts, University of Waterloo June 8, 2009

Housekeeping

Participate @ Workshops

Digital Shovels Mobility and Media Digital Media Research & Commercialization

Enterprise Information Management

Talent Attraction and Retention

Agenda is on your seat

Workshop Locations

Plenary & Showcase ARENA

Follow the signs or ask the

PURPLE shirts

Digital Showcase – Use the Guide

Showcase Map and Guide is on your seat

Lanyards

Community: Purple

Media: Red

Canada 3.0 Staff: Yellow

Showcase: Green

Attendees: Blue

Housekeeping

  Toilets   Blue shirt staff for questions   Purple shirts will provide directions   Showcase   Reception – buses leave at 5:30pm from the registration

desk to take attendees to the Festival Theatre (if you are driving pick up a map at the registration desk)

  Tomorrow’s plenary kicks off at 8:30am sharp! (NB Tomorrow will be a full house)

Thank you

Vizible