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Canada 3.0 Keynote Address Day 1, Stratford, June 8, 2009
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TheMachineIsUs
Ken Coates Dean of Arts, University of Waterloo June 8, 2009
Welcome
David Johnston President, University of Waterloo June 8, 2009
Gary Goodyear Minister of State Science & Technology June 8, 2009
Keynote
Honourable Tony Clement Minister of Industry June 8, 2009
Forum Overview
Tom Jenkins Chief Strategy Officer, Open Text June 8, 2009
Who’s Here Today?
60+ Speakers 1,000+ Attendees Government Leaders Industry Experts Many Sectors – Creative, Financial, Telco Academia – Faculty & Students Tool Makers & Tool Users
And many more….. We ran out of space
Who’s Here Today?
Canada is Here
What’s the issue?
The Internet is here…
… what are we going to do about it
What is Canada 3.0?
What is Canada 3.0?
A vision for Canada’s digital future A forum for Canada’s digital media
innovators and visionaries Solidifying Canada’s position in the
global digital economy One-of-a-kind opportunity to shape
Canada’s digital media strategy
What is Digital Media?
Digital Media is “TV for the Internet”
Of course, it is much more than that….
Growth of Digital Content
32 million books 100,000 films 2 million songs 10 billion web pages 1 million newspapers
Digital Media Landscape
Pet
abyt
es
And….. Digital content is doubling every 3 months!
And….The Web continues Evolving
From newspaper style publishing to multi-media broadcasting
Social Media is the New Content
Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 22
Content and Bandwidth
Theamountofcontent
requiredforoneweb
pagewri5en,spoken
andvideorecorded
Phases of the Internet Evolution
The Cloud
Web 1.0
Web 2.0
“Web 3.0”
Mobile
Desktop
Mobile Access
Content Enables Web 2.0
Social Networks Wiki
Podcasts
Blogs Folksonomies
Communities Videocasting RSS
Social Bookmarking
Aggregators
Widgets
AJAX
IM
Core Content
Corporate Memory
Social Networks
Social Work Place
Social Market Place
Social Work Place
Corporate Memory
Web Evolving into Rich Media
Social Networks
Wiki
Podcasts
Corporate Memory
Blogs
Web 2.0
How does this affect you?
Why does this matter to Canada?
Why does this matter to Canada?
Canada lags other countries in productivity
Lower investment in ICT is the primary reason Canada is falling behind
Digital Media is the core of ICT NOW and in the future
Why does this matter to Canada?
What will happen if Canada continues to fall behind?
We will soon reach a point where we can no longer catch up
We must become a digital nation to keep up to other countries
What is a Digital Nation?
Every citizen is connected All content used in society is
available An ownership model is fair and
transparent Common activities in society are
just as easy in digital
Ask Yourself
How is Canada positioned in the new digital economy?
How do we keep up? How can Canadians take
advantage of the opportunities discussed here today?
What can we describe as a goal that will capture the imagination of all Canadians?
Canada Project: Enable Canadians
Only 1% of Canada’s content is online….
Roving Reporters
15 min break… tweet away!
Did you Know?
How we get there..
Tom Jenkins Chief Strategy Officer, Open Text June 8, 2009
We are moving away from keyboard entry
…and away from our desks
Copyright © 2008 Open Text Corporation. All rights reserved. Slide 43
Digital Media Focus
“Film School for the Internet”
UW Stratford Institute
Building a skills base in Digital Media Expect 2,000 students eventually
Creativity Business
Technology
Why Stratford?
Props, Costumes, Infrastructure..
Skills, Lighting, Stages, ..
Copyright © 2008 Open Text Corporation. All rights reserved. Slide 46
Founding Partners
Canadian Digital Media Network (CDMN)
CDMN Partners
CDMN Partners
CDMN Partners
Slide 51
Digital Media Investments
Education: $60 million investment in Stratford Institute 2,000 students and 200 faculty eventually
Federal Centre of Excellence: $100 million in Canadian Digital Media Network $100 million set aside for ventures in Digital Media
Joint Research in Digital Media $100 million joint corporate research projects
Commitment over the next 5 years: > $¼ Billion in Digital Media investment Government/Industry/Academia
Milestones
March 2008 University of Waterloo Stratford Institute announced
October 2008 Founding workshop of the Stratford Institute (80 people) Canada 3.0 Steering Committee formed
January 2009 Canadian Digital Media Network formally announced
Today, June 2009 Canada 3.0 Forum
Canada 3.0 and a National ICT Strategy for Canada
Bernard Courtois President and CEO, ITAC June 8, 2009
Who is ITAC?
Why are we here?
National ICT strategy for Canada
We are engaged with Government of Canada on a strategy to realize ICT’s potential as growth engine both in its own right and as an enabler throughout the economy.
Canada 3.0 Forum will feed directly into the Digital Economy Forum later this month
What’s your role?
Learn @ Digital Media Showcase
Discover how Facebook, YouTube, Flickr, Twitter, and MySpace are changing the way we connect and work
Meet the people behind the technologies and web sites that are in use today at the Digital Media Showcase
Join us for some exciting hands-on learning with self-guided tours through more than 30 demonstration stations
Learn @ Digital Media Bootcamp
Participate @ Workshops
Digital Shovels Mobility and Media Digital Media Research & Commercialization
Enterprise Information Management
Talent Attraction and Retention
Digital Shovels
Helen McDonald, Industry Canada: Assistant Deputy Minister
Peter Bruce, Deputy CIO, Government of Canada
Ron McKerlie, Deputy Minister Government Services
Digital Shovels
Digital Shovels
The Digital Shovels session brings leading industry representatives, policy makers and academics together to examine Canada's infrastructure priorities and draft the roadmap for the future.
Discussion will address the role of the industry, government and diverse communities in stimulating investment, digital literacy and innovation.
Mobility and Media
Sara Diamond, President, Ontario College of Art & Design John Meyers, VP and GM: Communications Solutions Group, Open Text
Mobility and Media
Mobility and Media
Mobile devices are pervasive and content directed at mobile users is growing at incredible rates. As a nation, we have the opportunity to capitalize on existing strengths in mobile and develop novel entertainment, communications and platforms.
These Sessions analyze the current situation and create a plan for future growth.
Digital Media Research & Commercializ’n
Arlene Dickinson, CEO, Venture Communications Ltd. Eugene Roman, CIO, Open Text Corporation
Kevin Tuer, Managing Director, Canadian Digital Media Network
Digital Media Research & Commercialization
Digital Media Research & Commercialization
Canadian government, academia and industry provide the basic elements for success in digital media: experience, talent, and funding. But access to commercialization resources and expertise are dispersed.
These Sessions consider strategy and resources required to create and capitalize on digital innovations, increase commercial activity and create countrywide momentum.
Talent Attraction and Retention
Jeannette Kopak, Dir. Business Development and Operations,
Centre for Digital Media (Vancouver) Ken Coates, Dean of Faculty of Arts, University of Waterloo
Lisa de Wilde, CEO, TVO
Talent Attraction and Retention
Talent Attraction and Retention
How do we create world-ready digital talent and keep them at home?
The Skills sessions will explore the key talent issues including: identifying and developing skills, fostering a culture of entrepreneurship, gaining a critical mass of highly trained specialists and providing job opportunities and incentives to retain talent..
Enterprise Information Management
Mark Vale, Chief Information and Privacy Officer, Government of Ontario
Enterprise Information Management
Enterprise Information Management
Transforming information work to support effective service delivery
This session explores what the Government of Ontario is doing to harness the power of its information resources - while reducing costs and lowering risks.
Featured Speakers
Honourable Tony Clement, Industry Minister, Government of Canada
Bernard Courtois CEO, ITAC
Gary Maavara GC, Corus
Jerry Brown Partner, PWC
Monday Keynotes
Honourable Dalton McGuinty Premier, Government of Ontario
Chad Gaffield President, SSHRC
Konrad V. Finckenstein Chair, CRTC
Mike Lazaridis Co-CEO, RIM
Tuesday Keynotes
Ian Wilson Strategy Advisor, UW Stratford Institute
Kevin Tuer Director, Canadian Digital Media Nework
Tuesday Next Steps
Join the Canada 3.0 Community
“A good hockey player plays where the puck is. A great hockey players plays where the puck is going to be" - The Great One
Digital Media for Canada
Let’s put the puck in the net!
Thank you
Gary Maavara and Jerry Brown Corus Entertainment June 8, 2009
Beware the Under Toad
Digital Content Development & Rights Management
And Garp and Helen and Duncan held their breath; they realized that all these years, Walt had been dreading a giant toad, lurking offshore, waiting to suck him under and drag him out to sea. The terrible Under Toad.
Garp tried to imagine it with him. Would it ever surface? Did it ever float? Or was it always down under, slimy and bloated and ever watchful for ankles its coated tongue could snare? The vile Under Toad.”
Introduction
The changes in broadcasting and distribution. It’s the bits. The impact on rights and rights management. Availability: Getting rights to market. Enterprise Digital Rights Management The real terms of trade issue – taxonomy. Why we regulate? The impact on our economy.
Broadcasting: The good old days
Movie theatres
© 2007 Communications Management Inc.
Conventional TV
Cable
Advertisers
Content Producers
Cons- umers
Television value chain, 1975
VOD
PPV
Internet streaming to devices/storage
Movie theatres
Specialty TV (cable channels)
© 2007 Communications Management Inc.
Peer-to-peer file-sharing
Internet streaming to devices/real time
Conventional TV
Cable
Early Internet applications
Advertisers and
satel- lite
Pay TV
Home Video
Set
-top
box
es
,
PV
Rs,
EPG
s, e
tc.
Content Producers
Cons- umers
Consumer-generated
Industry- produced
The video value chain, 2007-2012
Pretty complex eh?
The Attributes of Digital Interactive Media
At the core are the bits
And networks of databases of bits.
Digital media are just intersecting databases of bits residing and delivered through various application technologies.
INTERNET Magazine
Newspapers
Web Sites
Radio Television
Bits (digital media) are easily copied.
Copyright was a social contract that gave creators protection for a fixed time if they published the work.
Now replication and publication are simple. And every copy is as good as the first.
Plasticity of Digital Media
The ease with which you can correct your work is also a liability to owners of works.
The term “derivative work” has become more important.
Digital Media Ethics
Compactness of Works in Digital Media
Digital works don’t occupy much space and space is cheap.
You can store big databases in ways unimaginable in the past.
You can keep everything.
Equivalence of Works in Digital Media
Works are protected and regulated by the nature of the work: Books, photographs, musical
works.
But what if they are all just digital bits – databases with software that guides how they are consumed?
How do adapt the law?
Ease of Transmission and Multiple Use
Ease of transmission means the end of scarcity.
It means the end of distance. What is a territory? What is cultural protection?
So what does that mean on a day to day basis for
companies like Corus?
One Hen
A book coupled with an on line social network.
Books: Kids Can Press
http://onehen.opportunity.org/
3,300 episodes x 140 countries x 40 languages x multi-platforms
you do the math!
Production: Nelvana
Broadcasting - CMT
So what are implications for the old rules of rights management?
Availability
So we have all of these media, how do we make them available to consumers? When they want, how they want, on the platform they are using? Distributing seamlessly Enabling common standards Versioning/purposing to support all the devices we use Tracking
– Who watches what when Valuing
For the Consumer What does the content mean to me? Is it in context?
That drives consumption
Why do we regulate?
To manage Human or Societal behavior We need to ensure a place on the Canadian shelf for Canadian
stories. That is key to our sense of being Canadian There must a framework
within which content creators and distributors can build viable, vibrant companies
We have international obligations
EDRM
If we have rights, how do we manage them? Rights management is based on keeping accurate records and
acting on them Today – spreadsheets and “experience” plus lots of paper Tomorrow – databases and electronic data exchange
This is a huge process change: Standards of records Definable contract terms People to accurately manage inputs and outputs.
Taxonomy and Terminology
Tax what? Dictionary Definition - Taxonomy:
The science or technique of classification
Practical Realities: Words need a common definition e.g.
territory The same words need to be used with
the same meaning by everyone The understanding/intention must be
translatable into a contract and across language and cultures
What is the public policy impact?
Why do we regulate?
To manage Human or Societal behaviour? Do we still need to ensure a place on the Canadian
shelf for Canadian stories? Is this key to our sense of being Canadian
If there must a framework within which content creators and distributors can build viable, vibrant companies, what is it?
We have international obligations. Do they matter?
VOD PPV
Internet streaming to devices/storage
Movie theatres
Specialty TV (cable channels)
Peer-to-peer file-sharing
Internet streaming to devices/real time
Conventional TV Cable
Early Internet applications
Advertisers and
satel- lite
Pay TV
Home Video
Set
-top
box
es
,
PVRs,
EPG
s, e
tc.
Content Producers
Cons- umers
Consumer-generated
Industry- produced
Regulation Spending
© 2007 Communications Management Inc.
Government
CBC Private TV
PUBLIC POLICY
Defamation Spectrum management
Copyright Competition
TODAY …
VOD PPV
Internet streaming to devices/storage
Movie theatres
Specialty TV (cable channels)
Peer-to-peer file-sharing
Internet streaming to devices/real time
Conventional TV Cable
Early Internet applications
Advertisers and
satel- lite
Pay TV
Home Video
Set
-top
box
es
,
PVRs,
EPG
s, e
tc.
Content Producers
Cons- umers
Consumer-generated
Industry- produced
Regulation Spending
© 2007 Communications Management Inc.
Government
CBC Private TV
PUBLIC POLICY
Defamation Spectrum management
Copyright Competition
TOMORROW?
Content creation
How do we develop the rules to sustain/promote a viable and credible content creation industry for Canada?
New rules and board for Canada Media Fund. CRTC examination of its rules and the CRTC New Media
policy. Provincial Initiatives
What does this mean for the economy?
The creative industries are job engines In 2007/08 The film and television production sector
alone employed more than 131,800 people directly and indirectly across Canada – 41,600 in Ontario
Relatively small additional investments produce dramatic increase in those numbers.
Canadians are creative across all media fields – we punch above our weight.
Summary What is our digital Under Toad?
We must assess the basics starting with the bits.
We need to realize that some of the most important aspects of the challenge might not be getting the attention they deserve.
Digital Content Development & Rights Management January 18 & 19, 2010
University of Waterloo
Thank you
Ken Coates Dean of Arts, University of Waterloo June 8, 2009
Housekeeping
Participate @ Workshops
Digital Shovels Mobility and Media Digital Media Research & Commercialization
Enterprise Information Management
Talent Attraction and Retention
Agenda is on your seat
Workshop Locations
Plenary & Showcase ARENA
Follow the signs or ask the
PURPLE shirts
Digital Showcase – Use the Guide
Showcase Map and Guide is on your seat
Lanyards
Community: Purple
Media: Red
Canada 3.0 Staff: Yellow
Showcase: Green
Attendees: Blue
Housekeeping
Toilets Blue shirt staff for questions Purple shirts will provide directions Showcase Reception – buses leave at 5:30pm from the registration
desk to take attendees to the Festival Theatre (if you are driving pick up a map at the registration desk)
Tomorrow’s plenary kicks off at 8:30am sharp! (NB Tomorrow will be a full house)
Thank you
Vizible