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Utilizing Web 2.0 in your business does not simply mean using technologies such as wikis, blogs, mash-ups, and gadgets. Or does it?It’s also not about investments in your IT systems or a dollar purchase of software and hardware. It could even be free if you’re smart enough…Roni will explore how some businesses from big conglomerates to small mom-and-pop shops are using, utilizing and profiteering from web 2.0. With some case studies, the presentation could hopefully give some insights on how you, your project or your business could take advantage of this web 2.0 thingy.
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Business As UsualRoni Shah Mustapha
Tuesday, August 4, 2009
@ronshah
ronshah@gmail.com
entrepreneur, geek, slacker, misunderstood artist, wannabe rockstar, superhero in waiting.
Tuesday, August 4, 2009
Why go 2.0?
Tuesday, August 4, 2009
•Not the future. Today’s reality
•Collaboration. Interaction
Tuesday, August 4, 2009
•Big sophisticated corporations to Super small business
•Accessible, free and very simple.
Tuesday, August 4, 2009
It’s not about the technology
Tuesday, August 4, 2009
Strategy
Tuesday, August 4, 2009
•Opens up a lot more possibilities for your promotion strategy that you could use to engage your audience.
Tuesday, August 4, 2009
•Internal - Efficiency and Cost Savings.
•External - Marketing and Building Brands
Tuesday, August 4, 2009
Efficiency
Tuesday, August 4, 2009
•Huddle (Google Docs, Basecamp, IM etc)
• stay in contact, share information, plan joint projects, discuss ideas.
Firefly Tonics
Tuesday, August 4, 2009
Automation
Tuesday, August 4, 2009
New Look
•$1.15M savings
•Web based DMS. Invoice Automation
Tuesday, August 4, 2009
Making Big Manageable
Tuesday, August 4, 2009
Schlumberger
•50,000 employees
•Social Networking, Wikis
•$15M on efficiency gains
Tuesday, August 4, 2009
Building Brands
Tuesday, August 4, 2009
Dell Outlet
•Building Brand Evangelists
• “When we engage and respond to people, they get really excited and we gain advocates.”
Tuesday, August 4, 2009
Making it Personal
Tuesday, August 4, 2009
JetBlue•Personalize the
Brand
•Ask customers what they want
•“Tear down artificial walls between customers and individuals who work at companies”
Tuesday, August 4, 2009
Building Relationships
Tuesday, August 4, 2009
Teusner Wines
•One person sales department
•“It’s not about trying to sell your product, but more building relationships and trusts with customers and potential customers.”
Tuesday, August 4, 2009
What’s your strategy?
Tuesday, August 4, 2009
Experience
Tuesday, August 4, 2009
@ronshah
ronshah@gmail.com
Tuesday, August 4, 2009
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