Building video application on windows 8 with Windows Azure Media Services

mingfeiy

Media Industry trend

What Microsoft media platform offers

Windows Azure Media Services

Microsoft Media Platform Player framework for Windows 8

Smooth streaming support

Closed caption

Advertising (VAST and VMAP)

Sample Windows 8 applications

Faster Internet connection increases the popularity of streaming

“For 1st time, Online movie viewing in the U.S. will exceed

digital video disc and Blu-ray use this year” - IHS

1.4

2.6

3.4

2.4

ONLINE VIEWING DVD AND BLU-RAY

2011 2012

More video-capable smart devices

“Mobile video traffic exceeded 50 percent for the first time in 2011.

Two-thirds of the world's mobile data traffic will be video by 2016.“

Resources provided by Cisco white paper

Http-based Adaptive Bitrate Streaming

Define good view experience

Watch online videos anywhere, anytime

on any devices

They want videos to be streamed without

interruption in the highest resolution possible

Http-based Adaptive Streaming

200 kbps

2 mbps

Video

Http server

HTTP

Chunk Size: 2 sec video

it allows the stream to actually adapt the video experience to the

quality of the network and the device’s CPU.

Encoding with

Multiple Bit Rates

5 mbps

Http-based Adaptive Streaming

Why this is good?

Best viewing experience

Real cost cutting

Scalability

Where you watch How much video loaded

Dynamic Adaptive Streaming over HTTP (DASH)

Also called MPEG-DASH

Smooth Streaming Http Live Streaming Http Dynamic Streaming

Currently there are three major streaming formats (all takes H.264 as input)

Rich Internet Application(RIA) replaced media player plugins

Plugin-free

Will HTML5 be the cross browser, cross platform solution?

The Status of HTML5 video

Resources provided by longtail video

Apple iOS implemented Http Live Streaming but it is not the standard

No Digital Right management (DRM) solution for HTML5

Private

Media Source

Interface

PLAYBACK PIPELINE

Application with Smooth Streaming Source

url : …/manifest

Smooth Streaming

Extension SDK

Shipped as Open source at playerframework.codeplex.com

Builds on capabilities of Smooth Streaming Client

Available for multiple platform

Windows 8 Player• HTML/JavaScript Modern style applications

• XAML/C# Modern style applications

• C++ Modern style applications

HTML5 player for browser

Silverlight & Windows Phone player

Well established player framework

Plugin Architecture – import what you need

Smooth Streaming (VOD and live)

Closed captioning

Advertising

LoggingProgressive Video

Player styling

DVR controls

PlayReady DRM

Analytics

Offline

Multiple Audio MPEG-DASH

Trick Play

SMPTE-TT/WebVTT

Linear Ads: presented before, between or after video content.

Linear Ad takes over the full view of video.

Non-linear Ads: runs parallel to the video content so the user still has

the option of viewing the content.

It could be text, graphical banner/buttons or video overlays

Companion Ad: Pairing with Linear Ad or Non-Linear Ad

It offers sustained visibility of the sponsor throughout the video content

After 5 sec

when linear ad is over

VAST (Video Ad Serving Template) 3.0 / 2.0

what

VAST (Video Ad Serving Template) 3.0 / 2.0

<VAST version=“3.0”><Ad>

<InLine><AdSystem>My Ad Server</AdSystem><AdTitle>Car Company</AdTitle><Impression>...</Impression>

<Creatives><Creative>

<Linear>...</Linear></Creative><Creative>

<CompanionAds>...</CompanionAds></Creative>

</Creatives></InLine>

</Ad></VAST>

<Creative id="video" sequence="0" AdID=""><Linear>

<Duration>00:00:32</Duration><TrackingEvents>...</TrackingEvents><VideoClicks>...</VideoClicks><MediaFiles>

<MediaFile apiFramework="Windows Media" id="windows_progressive_200"maintainAspectRatio="true" scaleable="true" delivery="progressive"bitrate=“200” width="400" height="300" type="video/x-ms-wmv">

<![CDATA[http://smf.blob.core.windows.net/samples/ads/media/XBOX_HD.wmv

]]></MediaFile>

</MediaFiles></Linear>

VAST (Video Ad Serving Template) 3.0 / 2.0

VMAP (Digital Video Multiple Ad Playlist) 1.0

Recommended by IAB

It is very useful when content owner doesn’t have control over player

Used by content owner to describe ad breaks

Timing for each break

How many breaks are available

What types of ads

How many are allowed in each break

VMAP (Digital Video Multiple Ad Playlist) 1.0<vmap:VMAP xmlns:vmap="http://www.iab.net/vmap-1.0" version="1.0">

<vmap:AdBreak breakType="linear" breakId="mypre" timeOffset="start">

<vmap:AdSource allowMultipleAds="true" followRedirects="true" id="1">...</

vmap:AdSource>

<vmap:TrackingEvents>...</vmap:TrackingEvents>

</vmap:AdBreak>

<vmap:AdBreak breakType="linear" breakId="myrelative" timeOffset="5%">

<vmap:AdSource allowMultipleAds="true" followRedirects="true" id="2">...</

vmap:AdSource>

<vmap:TrackingEvents>...</vmap:TrackingEvents>

</vmap:AdBreak>

<vmap:AdBreak breakType="linear" breakId="myabsolute" timeOffset="00:00:15.001">

<vmap:AdSource allowMultipleAds="true" followRedirects="true" id="3">...</

vmap:AdSource>

<vmap:TrackingEvents>...</vmap:TrackingEvents>

</vmap:AdBreak>

……

</vmap:VMAP>

http://playerframework.codeplex.com/releases/view/92745

http://visualstudiogallery.msdn.microsoft.com/04423d13-3b3e-4741-a01c-1ae29e84fea6?SRC=Home

http://visualstudiogallery.msdn.microsoft.com/e02ccac7-f3eb-4b53-b11a-c657d5631483

http://playerframework.codeplex.com/releases/view/92745

https://www.windowsazure.com/en-us/home/features/media-services/