Branding Yourself

Branding Yourself Yes, you!

Julia Cantor Sr. Digital Publicist, Digital Innovation Group Engauge Twitter: @juliacantor

“Personal branding is not an option. �It is crucial to success.”��Mitch Joel, author of Six Pixels of Separation, �President of Twist Image

Social media provides great opportunities for personal branding.

So let’s get started.

True or false? People just use LinkedIn to find jobs.

LinkedIn is just an online resume.

False.

Use LinkedIn to leverage your personal brand

•  Create a detailed profile –  How do you want people

to find you? (Include these words! Add them to your headline, current work experience, summary, or your specialties)

•  Ask for recommendations •  Stream applications into your

profile –  Examples:

•  WordPress (blog) •  E-Bookshelf •  Slideshare

Use LinkedIn to leverage your personal brand

•  Join groups and participate in discussions –  Check out the Groups

Directory –  Examples: SNHU

Community, Linked Manchester

•  Post status messages related to your industry and interests –  Add comments –  Link to interesting blog

posts  

Don’t forget Update profile regularly

–  Education –  New responsibilities –  Awards –  New student or professional

association memberships –  New connections

•  Classmates •  Colleagues •  Networking contacts … these all add to your personal

brand, as well as SEO.

Finish the sentence… Twitter is for _____________.

So what will you tweet about? Hint: think about your personal brand.

Twitter is a cocktail party •  Remember Twitter is a conversation •  Focus on making genuine connections •  Tweet, retweet, @reply, DM •  Be timely & maintain consistency •  Keep up with the changing etiquette •  Produce interesting content

–  Consider: •  What will people want to read? •  Will people want to connect

with you? •  Will they find your tweets

valuable?

Be the best version of yourself {and this won’t happen}

oops.

This might be the one exception. {still, don’t let this happen.}

Red Cross blog

Facebook What do you want your face to say?

Would your grandmother disapprove?

Event sites •  Learn about

upcoming events •  Research

networking contacts •  Merge online and

offline personality

Tweetchats •  Connect with

likeminded individuals

•  Connect with industry leaders

•  Pop in during good convos, pop out during those that don’t interest you

#Blogchat (@MackCollier) #journchat (@Prsarahevans) #4sqchat (4SqIndy) #pr20chat (@jgoldsborough, @prtini) #foodchat (@foodchat) #LeadershipChat (@LisaPetrilli) #LinkedInChat (@LinkedInExpert) #GenYchat (@WriterChanelle) #u30pro (@u30pro, @davidspinks,

@cubanaLAF)

Niche Interest Social Sites

Last but not least… Google+

•  Google doesn’t index Facebook or Twitter •  Google indexes everything on Google+ •  Bottom line: It can’t be ignored. It’s Google.

If you do 3 things after this presentation…

•  Develop or continue to develop your professional profile on LinkedIn.

•  Find 1 event that is happening in the next 3 months in your field and go to it. The only way to “learn” how to network is to actually do it.

•  Google yourself. Assess likes/dislikes. Build your Google+ profile.

Is that it? Of course not.

Contact me for more.

Julia Cantor

Twitter: @juliacantor Email: jcantor@engauge.com