Bradley consulting company

Carson Castellano, Mark Branagh, Bryan Smith, Scott Martinson, JD Root

Bradley Consulting Company

*Agenda

Squeeze

Background

Industry

Strategy

Systems

eCommerce/

Social Media

Mobile App

* Background

*Created: Fort Worth, TX

*United States: 8 stores

*Globalization: Italy

*Squeeze, Inc. uses fresh fruits and vegetables to produce a healthy treat.

*Mission Statement: Squeeze, Inc. desire is to put the enjoyment back into fruits and vegetables and give you a product that not only nurtures your body but also nurtures your taste buds

* Industry

*Local

*Economic Trend

*Juicing Industry is booming

*The increase of price of fruits and vegetables

*Industry

*Competitors

*Innovation Stage of Life Cycle

* Industry

*Global

*Why will it work?

*5.1% industry growth rate from 2008 - 2012

*Estimated 5.3% by 2017

*Opportunity

*Strategy

*Market

*Ages 15-45

*Both men and women

Nutrition Taste

Price $ Convenience

* Systems

*Reporting System

*Data Mining System

*Knowledge Management System

*Expert System

* Collaboration Tools

Collaboration

Management

Share easily within company• Work on

collaborative projects

• Stay up to date on data

CRM System

*Customer-Centric

*Potential Challenges

*Cost vs Benefit

ERP System

*Manufacturing Focus

*Potential Challenges

*Cost

*Training

*Enterprise Systems Strategy

Recommendation?

ERP System

* Social Media

• Publicity/Advertising

• Promotions

• Educating the Public

• Feedback

*Mobile Strategy

Promotions

Smoothie Info

Rewards and Gift Cards

Questions